I'll take my Community with Chocolate Chips
-
Upload
geno-church -
Category
Business
-
view
1.085 -
download
0
description
Transcript of I'll take my Community with Chocolate Chips
![Page 1: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/1.jpg)
I’ll Take My Community With Chocolate Chips
@BrainsOnFire | @GenoChurch
WOMMA Summit 2012
![Page 2: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/2.jpg)
Holiday time is right around the corner… my favorite parts of the holidays; family and food.
![Page 3: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/3.jpg)
When I was growing up the holidays meant a lot baking… which meant I got to help make cookies… chocolate chip cookies… the real deal… the kind that came from my Mom’s magic touch of ingredients and love.
I thought I would share some of the real deal… please Vicky my cookie hostess, I have some cookies to share… sorry I don’t have enough for everyone… so first come first served.
![Page 4: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/4.jpg)
The real deal chocolate cookie - consisted of many parts; the ingredients, the hand mixing, the molding of balls of dough… My goal against my MOM’s wishes was to never make the balls the same size… little one’s, big one’s, busting with chips ones…
![Page 5: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/5.jpg)
But, the real reason I helped… yep it was selfish, was to get a cookie right after it came out of the oven. I would pick my target, and peel a soft and gooey cookie off the sheet and let it melt in my mouth.
![Page 6: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/6.jpg)
Building communitiesis a lot like baking cookies.
Building Communities is a lot like Baking Cookies.I’ll dig into that in a minute.
![Page 7: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/7.jpg)
If you dig through Slideshare or you’ve been through one of the awesome WOMMA Community Certificate Programs… there’s a lot of information and Case Studies about ROI, Management, processes, and training… all necessary.
![Page 8: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/8.jpg)
I’ve given those talks… sadly, I feel at times that all I’ve done is given attendees a cookie cutter…
![Page 9: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/9.jpg)
Today is about breaking the status quo… throwing away the mold and getting our hands dirty.
![Page 10: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/10.jpg)
Communities are a test kitchen… they’re always in beta…
![Page 11: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/11.jpg)
Community
I’ve decide to share my daily… community rant… our community beliefs inside Brains on Fire. As I started digging into what I wanted to share during this presentation… I went back to my past with “communities, which actually started before “community” was a marketing term, a platform, a thing to be managed, and leveraged.
![Page 12: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/12.jpg)
LivingMessaging
In 2002, I had my chance, do I put my faith in a printing press, a television spot, a print ad, a websites to reduce teen smoking.
![Page 13: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/13.jpg)
We challenged our state health department to empower 13 to 18 year olds…To take a chance and build a community of teenagers that become living messaging, living messengers.
![Page 14: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/14.jpg)
In 2006, WOMMA’s very own Suzanne Fanning… heard me speak about that teen led communities that were empowering conversations across South Carolina. She challenged Brains On Fire… can we help Fiskars Brands build a better emotional connection with their customers.
We weren’t afraid to believe; “you can build a community around a pair of scissors.”
![Page 15: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/15.jpg)
If you will believe in people remarkable things will happen… meet some self appointed super heroes for the Fiskars community of Fiskateers.
![Page 16: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/16.jpg)
Communityis a way,not a place,or a platform.A way for people to connect to their passions, and to connect with others.
Community is a way, not a place, or a platform. A way for people to connect to their passions, and to connect with others.
![Page 17: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/17.jpg)
Acommunity
rallies Peoplearound an
ideaor belief
A community rallies People around an idea or belief.
![Page 18: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/18.jpg)
A community isn’t defined by “its venue”…
![Page 19: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/19.jpg)
it’s not about technology.
![Page 20: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/20.jpg)
Communityis definedby people.People whogive a…
A Community is defined by people. People who give a damn. Actually more than the brand.
![Page 21: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/21.jpg)
A communityis not an Empirefor your brand.
A community is not an EMPIRE for your brand.
![Page 22: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/22.jpg)
The voice ofthe Brand shouldbe as one of the community.
The voice of the BRAND should be as one of the community.
![Page 23: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/23.jpg)
A Communityis a mirror.
A Community is a Mirror. A Community should be a mirror… of purpose, of values, of conversations. A mirror you can hold up to the inside of a brand and to a brand's customers.
![Page 24: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/24.jpg)
Communitiesconnect theunconnected.
Special communities… are the ones that people are wanting - but didn't know it until they found it. Communities connect the unconnected.
![Page 25: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/25.jpg)
Communities areeclectic, shabby, and always in need of being tidied up.
Communities are eclectic, shabby, and always in need of being tidied up.
![Page 26: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/26.jpg)
Communitiesare Human.
Not all days will be perfect days in a community… but that’s OK. Communities are human.
![Page 27: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/27.jpg)
Communities share ownership.
Communities share ownership. For a community to become a real-world community it has to expand outside of technology and into the lives of it’s members… brands have to empower members to take ownership for this to happen.
![Page 28: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/28.jpg)
Communities are “We” and “Me.” A community adds to a person's identity, its part of ME, it gets ME. And it gives US something… a tribe of same believers.
![Page 29: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/29.jpg)
For this session… I wanted to open up the kitchen and share a bit about two communities that are truly still in the oven.
![Page 30: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/30.jpg)
Empty Gym FloorWho’s a member of a fitness club, yoga studio, the YMCA… show of hands?What percentage of Americans are members of a club or gym?
![Page 31: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/31.jpg)
15%… Sadly the fitness industry has fought for the same 15% over and over and over.
![Page 32: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/32.jpg)
65% of the 85%of Americans that aren’t working out in a gymare interested in fitness, but remain non-users of a club/gym.
65% of Americans… are interested in fitness… but remain non-users of a club/gym
![Page 33: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/33.jpg)
Meet Chuck and Dave owners of Anytime Fitness…
![Page 34: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/34.jpg)
you might remember them from Secret Millionaire. Chuck and Dave run the largest fitness franchise in the world… yes they are successful but they felt there was a lot of work left to do.
![Page 35: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/35.jpg)
They challenged us to do something about that 65% can we change the conversation?
![Page 36: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/36.jpg)
the existing convo = we all know it…
![Page 37: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/37.jpg)
diet pills
![Page 38: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/38.jpg)
bikinis
![Page 39: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/39.jpg)
biceps
![Page 40: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/40.jpg)
100 lb weight loss stories
![Page 41: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/41.jpg)
The current conversation… treats exercise/fitness/weight loss like a "goal" to be achieved, which sets it up as a failure…
![Page 42: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/42.jpg)
We decided to flip the convo on its head by celebrating the little things, little wins, the start.
![Page 43: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/43.jpg)
So, how do you start that conversation to those folks? You become human, yes a brand can become human…
it starts by not being so concerned about being in control, trying to get your point across, selling more gym memberships… what good is it if they never come back after one day, ten days, thirty days…You will draw people to you by creating a safe place, a nurturing place, a place that has two-way conversations, a place where people can feel like they can be themselves.Sounds easy huh… not exactly.
![Page 44: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/44.jpg)
We asked for help, 25 Anytime fitness clubs to join us, by being open to a new conversation to engage those left out of the current fitness conversation.
![Page 45: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/45.jpg)
We brought those brave souls, those rebels together… the beautiful thing is they all ready knew this needed to be brought into focus.
![Page 46: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/46.jpg)
The Fitness Rebellion was born.
![Page 47: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/47.jpg)
Meet Josh…
![Page 48: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/48.jpg)
![Page 49: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/49.jpg)
![Page 50: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/50.jpg)
![Page 51: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/51.jpg)
![Page 52: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/52.jpg)
![Page 53: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/53.jpg)
Tonya a Fitness Rebel, posted Phillips, picture on her club’s Facebook page yesterday.
![Page 54: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/54.jpg)
it's gotten almost 250 likes, 8 comments and 2 shares in one day…
![Page 55: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/55.jpg)
Josh's Club hosted a boot camp this weekend. Price of admission was a turkey or bag of Thanksgiving goodies for the local food pantry.
![Page 56: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/56.jpg)
23 million Americansneed treatment for addiction,only 4 million Americansseek it…
Now let’s bring the test kitchen LIVE… 23 million Americans need treatment for addiction, only four million americans seek it…
![Page 57: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/57.jpg)
Most of us, maybe all of us in this room… our lives, a loved one’s life, have been touched by addiction.Addiction and Recovery it’s lonely, it’s anonymous, and it faces stigma’s.
![Page 58: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/58.jpg)
Lee Pepper with Foundations Recovery Network wanted to challenge the status quo.They wanted to help the 19 million American’s that aren’t seeking help. we have to change the stigma so they will seek help.
In the future there will be a collective of people connected by actions; dreams, hopes, failures, and success -- building a movement of recovery.
![Page 59: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/59.jpg)
We are a community for the hopeful.
We believe bringing people together
is the best way to help others help
themselves.
By extending love, instead of passing
judgment, we can share stories and help
others understand that today can be the
first day of their lives – Day One.
We are a community for the hopeful. We believe bringing people together is the best way to help others help themselves. By extending love, instead of passing judgment, we can share stories and help others understand that today can be the first day of their lives – Day One.
![Page 60: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/60.jpg)
Lee Pepper come on up… let’s talk 1) My first question is WHY? Lee why did you think building a community for an issue that is most often discussed behind closed doors and what was your goal?2)The Logo… a symbol… a meaning
![Page 61: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/61.jpg)
1) What has happened internally since Heroes In Recovery has launched?
![Page 62: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/62.jpg)
1) Online and Offline… lets talk about about how your blending online storytelling with offline F2F engagement.
![Page 63: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/63.jpg)
Let’s talk about the Heroes in Recovery 6k’s why a 6k?
![Page 64: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/64.jpg)
![Page 65: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/65.jpg)
![Page 66: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/66.jpg)
Let’s talk about Sean Morrison…
![Page 67: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/67.jpg)
Sean went on a 30 day road trip…
![Page 68: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/68.jpg)
Sean went on a 30 day road trip…
![Page 69: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/69.jpg)
audio…TAR
![Page 70: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/70.jpg)
audio…TAR
![Page 71: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/71.jpg)
Break the Stigma… what’s this about?
![Page 72: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/72.jpg)
The Journey Box…
![Page 73: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/73.jpg)
The competition… what’s happen since Heroes has launched?How does FRN define success for the Heroes in Recovery community?
![Page 74: I'll take my Community with Chocolate Chips](https://reader038.fdocuments.net/reader038/viewer/2022103016/555a6d2ad8b42ae7218b505c/html5/thumbnails/74.jpg)
I’ll Take My Community With Chocolate Chips
@BrainsOnFire | @GenoChurch
WOMMA Summit 2012