IL&FS Education - Communication Support Group Impact
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Transcript of IL&FS Education - Communication Support Group Impact
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IL&FS Education Communication Support Group
An Overview
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Even though we may have utilized one or more functional facets of the IETS Communications Support Group (CSG) the entire array of what the CSG does and can do for each group may not be evident.
This presentation is an attempt to provide a broad overview so that the CSG’s services can be utilized even better.
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Broad Areas of Impact
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Exhibitions Communication Processes
Websites BrandingExercises
Brochures & other Print Marketing Content
Advertisements Newsletters Presentations, Videos other Electronic Content
Posters Other Design Assistance Events and Media Liasoning
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Exhibitions
• FICCI• RAI
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IL&FS Education at the FICCI Skills Conclave
The IETS presence was designed and executed
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IL&FS Education Stall At FICCI Exhibition
The IETS team with the award won by the Skills team
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IL&FS Education at the RAI Exhibition
The IETS presence was designed and executed simultaneously with the FICCI event
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K-Class Exhibition Presence
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Communication Processes
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To make the CSG services predictable and accountable the CSG has setup and maintains the communication processes that are silently working in the background.
Here is a sneak peek at one of the processes in place
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The Website Update Process
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Here is what actually happens when you ask for a website update…
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A request is sent to CSG Team
Based on the request type (News Update/Album Upload/Text Updates/Newsletter Upload) the IETS Website Change Requests Tracker is updated
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News Updates
Album Updates
Accordingly the changes are made using the Content Management System
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Once the updates are made using CMS, the changes reflect in real-time on the website.This makes the update cycle much faster than earlier
News Updates
Album Updates
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The request on Website Change Requests Tracker is closed
An Acknowledgement email is sent to the requester
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News & photo albums of Skills Initiatives updated on Ilfseducation.com also get published on ilfsSkills.com
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Websites created and regularly maintained by the CSG
• www.ilfsets.com• www.ilfsskills.com• www.isdc.in• www.parvaaz.in • Skills Exchange Portal• www.bsnlgramseva.com• www.kclass.com• www.himayat.in • www.nalandafoundation.edu.in• www.seedngo.co.in
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IL&FSEDUCATION.COM
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Transformation from old website to a new site
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Clear demarcation of business areas and practices
Education Services
Skills Initiatives
e-Governance Initiatives
Health Initiatives
Cluster Development
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IL&FS Education is now integrated with social media Site Search now helps you find information rapidly
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Project Newsletters, brochures, case studies etc. can be downloaded from our site.
Marketing literature for Skills initiative gets uploaded and ilfsskills.com as well
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We now have an active news page.
News is also backed by news clippings with respective newspaper mastheads and photo gallery.
The CSG registers with e-papers for all the available newspapers, to collect good-quality and legible news-clippings.
Link to the photo album of the news
Newspaper clippings
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New unified branding is underway
Photo gallery and videos can be accessed from the home page
Education Services
Skills Initiatives
e-Governance Initiatives
Health Initiatives
Cluster Development
Photo gallery
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Content Management: IL&FSEDUCATION.COM
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The CSG has put in place a Comprehensive website Content Management System (with the help of our in-house application developers) that automates the entire process of website updates.
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Monitoring Statistics : IL&FSEDUCATION.COM
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Tracking visitors and their behaviour is key to leveraging any online presence. For this we have setup detailed monitoring and tracking mechanisms with Google Analytics and Webmaster tools.
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Viewers from 64 countries have visited ilfseducation.com
We have more than 75,000 page visits
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Viewers from more than 64 countries have visited ilfseducation.com
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Following on Social Networking Sites
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We now have our own official presence on Facebook, Twitter, LinkedIn, and YouTube.
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Social networking channel statistics
Twitter (34 followers)
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Social networking channel statistics
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Created YouTube channel for publishing videos
Parvaaz 108 views
Himayat 382 views
Parivartan 116 views
Gail’s CSR 83 views
Health 32 views
Himayat 21 views
K-Yan 37 views(uploaded on 17 Apr)
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ILFSSKILLS.COM
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Clearly demarked business areas
Placement Linked Training for youth
Skills for good governance
Corporate Training
Rural Entrepreneurship Skills
ISDC
Employability grooming for Graduate &Diploma Students
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Capturing Live data of trained and placed candidates on the home page and business specific numbers on each business page
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News update on the home page
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News & photo albums of Skills Initiatives updated on Ilfseducation.com also get published on ilfsSkills.com
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ISDC.IN
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All the skills schools are mapped on Google maps
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Skillsschools.com
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This page highlights the sectors in which we train people and shows live data of people trained. Directs viewers to the individual programmes
Skillschools.com landing page
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COTTONTAPAFRICA.ORG
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Cottontapafrica.org
Multi-lingual site in English and French Downloads including brochure & newsletter
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PARVAAZ.IN
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Parvaaz.in
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HIMAYAT.IN
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Himayat.in
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BSNLGRAMSEVA PORTAL
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BSNL Gramseva Portal
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KCLASS PRODUCT WEBSITE
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K-Class.com
Website for k-Class
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Nalandafoundation.com
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Skills Exchange Portal Design
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Skills Exchange Portal
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Branding
• Corporate Posters• Parivartan Health Van• Cotton TAP Africa• Turning Pages• IETS TV Bulletin• Bulletin Board• Purna Group• Seed• Punar-rachana
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Posters
• IL&FS Education Poster• IL&FS Clusters
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Branding : IL&FS Education Poster
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Branding : IL&FS Education
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Branding : Education Poster
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Branding : IL&FS Skills Poster
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Branding : K-Yan Poster
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Branding : IL&FS Clusters Poster
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Branding : Skills Training Poster
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Poster: ISDC, Pune Centre
Poster for a Pilot
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Branding : Parivartan Mobile Health Van
• Van Design• Billboard• Apron• Posters• Banners• Prescription pad• Invitation Card
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Branding: Parivartan Mobile Health Van
Created branding for CSR Project of IL&FS Transportation – Parivartan Mobile Health Vans for their projects Chenani-Nashri Tunnelway Hazaribagh-Ranchi Expressway
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Branding: Parivartan Mobile Health Van Design
Left Panel
Right Panel
Back Panel
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Branding: Parivartan Invitation Card
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Branding: Parivartan Banner
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Branding: Parivartan Billboard
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Branding: Apron
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SMS for Advertisements
The CSG team crafted a series of targeted and promotional SMS advertisements for the Chennai team that was deployed to target audiences across schools.
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Cotton TAP Africa
• Brochure• Newsletter• Banners• Notepad• Tea Coasters
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Branding : Cotton TAP Africa Brochure (English & French)
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Branding : Cotton TAP Africa Notepad
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Branding : Cotton TAP Africa Banner for 13 April Workshop
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Branding: Cotton TAP Africa Newsletter
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Branding: Parivartan Bus, Moradabad
• Banner• Invitation cards
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Parivartan Bus Launch in Morabad, Invitation Cards
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Parivartan Bus Launch in Morabad, Banner
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Branding: Turning Pages
A school Library Project
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Branding: K-Class Special offer banner
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Branding: K-Class Promotional Banner
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Branding: CCE Banner
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Banner: Seminar on Teacher Training
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TV Broadcast
An electronic bulletin board where we show photos of our achievements across verticals and practices for all visitors. Every photo has a story that says a little about it.
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Bulletin Board
Regularly updating bulletin board
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Purna Group
Logo Extensions
Purna—the river in flow is the soul of this logo. The flow within bounds is symbolic of the Purna groups capacity to go places and diversify.
The name written in typeface reinforces the geometric form that visually conveys the essence of the river.
Colour variations
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Punar-rachana
Programme similar to Parivartan in Tamil Nadu.
variation
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Brochures
• Class• K-Lab• Cotton TAP Africa• Clusters Engineering Services
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Brochure: K-Lab
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Brochure: Cotton TAP Brochure
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Brochure: Clusters Engineering Services
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Brochure: Teacher Training
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Brochure: ISTD Training Meet, Kolkata
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Advertisements
• K-Class Advertisement• ISDC Advertisement
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Advertisement: ISDC Advertisement
Published in Newspaper Editions of TOI: Chennai, Coimbatore, Trichy
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Advertisement: K-Class & Exploriments
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Advertisement : Teacher Training
Full Page Advertisement Published in “Digital Learning”
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Advertisement : Teacher Training
Half Page Advertisement Published in Education World
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Advertisement: K-Class
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Advertisement: ISDC
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Advertisement: ISDC
Published in STORAI, Bi-monthly Magazine from Retail Association of India
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K-Yan advertisement
Commissioned an article on K-Yan and a full page advertisement of K-Yan in April issue of“Digital Learning”
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Newsletters
• Skills Newsletter• K-Class Newsletter• Cotton TAP Africa Newsletter
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Skills Newsletter
Newsletter to highlight the skills training programmes run by IL&FS Skills.The newsletter reaches government officials.
Nov-Dec 2011 Issue Jan-Feb 2012 Issue Mar-Apr 2012 Issue
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K-Class Newsletter
Nov-Dec 2011 Issue Jan-Feb 2012 Issue
The newsletter reaches school teachers and principals
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Cotton TAP Africa Newsletter: TAP News
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Event Branding
• Invitation for the inaugural puja at the Safed Pool office, Mumbai• Business Review Meet, Lonavala• Business Review Meet, Manesar• Sangathan, New Delhi• Diwali Greeting Card
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Email Invitation
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Business Review Meet
• Banner• Tea Coaster• Notepad
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Banner
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Notepad Cover
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Tea Coaster
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Business Review Meet, May 2011, Lonavala
• Banners• Notepad Cover• Certificates• Name Tags• Tea Coasters
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Banner
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Notepad Cover
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Name Tags
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Certificate
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Tea Coaster
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Sangathan
• Banner• Posters
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Banner
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Posters
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Diwali Greeting & Gift Tags
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These are samples drawn from the body of work the CSG has executed over the last few months.
We hope to receive feedback and to open up other possibilities so that the entire family is served better by the
CSG