Ilan Mashiach ● Marketing Communication

Welcome to my visual CV,

a visual tour through my

work as a Marketing

Communication Professional.

Lean back and enjoy.

Ilan

Armed with my two

proficiencies, marketing and

visual communications, I can

offer the unique combination

of a strategic outlook along

with hands-on tactical

performance and out-of-the

box solutions.

Name:

Occupation:

Experience:

Education:

Hobby:

Ilan Mashiach

MarCom Manager in Hi-Tech companies

SharpLight Technologies (2009- current)

ITS Telecom (2006-09)

Gilat Satellite Networks (1998-06)

Business school, marketing & advertising, Kirya Hakademit Ono (graduate with Excellency)

Visual Communication, Betzalel Academy

Long distance running (Marathons)

MyBio

A 360° of Marketing

Communication activity

intended to increase

sales and promote

company messages.

Enhancing the brand

Creating sales tools

Generating leads

Delivering messages

Corporate identity

Product design

Stationary

Brochures

Presentations

Sales clips

Trade shows

PPC

Social media

Newsletters

E-casts

Webinars

MarComSupport

Setting up a strategic marketing communication plan

Communication plan

Building a MarCom plan

Experience in developing a

strategic MarCom framework to

achieve the sales and marketing

goals.

This plan should utilize the right

mix of communication channels to

meet at each and any point of

customer’s interaction.

Researching

Goal settingMessaging

Evaluating

AdvocateValueAdoptConvertDevelopInitiate

Acquisition Retention

Customer lifecycle

Lead engagement Customer engagement

Developing the right tools

Customer lifecycle attributed content

Content Interest Learn Evaluate Propose Adopt

Emails/PPC/Web ● ●

Datasheets ●

Case studies ● ●

White papers ● ●

Analyst reports ● ● ●

Demo/pilots ● ●

F2F meetings ● ●

Newsletters ●

Promotions ● ●

Social media ● ● ●

A proven record in creating array

of sales tools that follows the

customer lifecycle behavior and

provides the right answer at each

and every stage.

Developing fresh corporate look that fits the marketing strategy

Brand identity

New brand identity

Initiating and leading a new brand

identity process at Gilat Satellite

Networks.

The visual language depicted Gilat

as a solid and reliable market

leader with visionary and

innovative spirit.

Design by: Neo group- Philippe Bulakya

New brand identity

Leading the process of creating

ITS Telecom a new brand identity.

Emerging to the global market, the

goal was to build an exciting and

dynamic visual brand that will

inspire potential partners.

Design by: Jason & Jason

Designing and producing array of sales tools

Collateral

Brochures

Applications Case studies Data sheets

IndustriesRegional

Corporate

Planning and producing an array

of more than 50 brochures divided

into 3 main market segments.

Each segment goes from the

broad view about the market to the

specific product that serves it.

Catalogs

Company profileCase studiesData sheets Fact sheets

Catalogs

Catalog (detailed)

Creating from scratch catalogs

that support and facilitate the

selling and ordering process.

Also, a set of quick facts

brochures, case studies and at-a-

glance leaflets provides more

selling points to the distributing

channels.

Presentations

Creating compelling presentations

that consist of simply telling the story

clearly, visually and briefly.

The presentations use concise

messages, unique graphics, Flash

animations or videos, anything that

assists in conveying the message.

Building and monitoring a lead generation program

Lead generation

Lead generation process

Initiating & managing a lead

generation program that includes

Google PPC campaign, landing

pages, establishing Linkedin groups,

periodic e-casts and gathering leads

in trade shows.

All leads were nurtured , updated

and monitored in a shared Excel

document .

Adding marketing and brand touch to products & interfaces

Product design

Initiating and leading a product

design process which reflects

product’s main virtues.

family design goal was to

emphasize the pioneering idea of

stacking various satellite modems

under one hub and one network.

a cellular-based

voice and data router design goal

was to reflect an contemporary

and iconic look that reflects its

uniqueness.

Product design

Wireless Office Communicator

Product Family

Satellite modems for voice, data, Internet and more

All-in-one voice and data office appliance

Product logos

Wireless Office CommunicatorDesigning product logos that

provide an eye catching

identification of the product.

The logo is supposed to hint at

the product’s main premise or

main attribute.

Software GUIs

Designing screen splashes and

software GUIs adhering to the

corporate look and contributing to

the user experience by offering

simple and efficient interaction.

Splash screens

Software GUI

Software GUI

Software GUI

Splash screens

Adding marketing and brand touch to new product & interfaces

Newsletters & e-casts

Newsletters & e-casts

e-cast

Newsletter Gilat

Newsletter ITS Telecom

Producing periodical newsletters

and e-casts with industry info,

product announcements and sales

campaigns.

This activity was designed to

retain top-of-mind awareness and

generate new leads.

Animations

Producing promotional and

technical animations that creates

a refreshing new way to deliver

messages or simplify complicated

technical explanations .

Trade show clipTechnical animation

Sales teaser Metaphoric animation

Scheduling and producing a global exposure

Trade shows

Planning and executing trade

shows and conferences plan

around the globe in order to

enhance brand, launch new

products and acquire new

customers.

Exhibitions

Booth design

Folder bagConceptual theme Corporate tie

Back-drops & posters

Creating set of posters, rollups and

backdrops for trade shows,

conference and speaking slots.

The posters are also used as a

promotional tool on the distributor

premises to acquire larger visibility.

Print adverts

Creation of print adverts in

industry magazines before trade

shows, during a product launch

campaign or as a tool to attract

new customers.

Thanks for glancing at

my visual CV. I’m sure there

is a lot more to cover, call

me and I’ll be glad to

provide more info.

Ilan Mashiach

MarCom professional

054-209 2841 | ilanm47@013.net

to be continued