Il turismo e la reteStrumenti, strategie e opportunità

3 lezioni con Simone Riccardi

12 febbraioGoogle, Facebook, Twitter, ecc...

Social media, nuove e vecchie strategie e strumenti

26 febbraioMisurare per conoscere

12 marzoNuovi modelli di Business  

In collaborazione con:Organizzato da:

Google, Facebook, Twitter, etc... Social media, nuove e vecchie strategie e strumenti.

- accenno a ViaggiVerdi e ad alcune strategie per essere più "green";

- motori di ricerca: ovvero Google, cosa è cambiato?

- quali social media per i BB;

- piano editoriale e publicazioni programmate.

Misurare per conoscere

- utilizzo di CRM per gestire i propri clienti;

- tecniche di intervista;

- basarsi sui dati e non (solo) sulle proprie convinzioni;

- newsletter ed email-marketing.

Nuovi modelli di Business

- come posso migliorare la mia attività?

- blue ocean strategy, c'è spazio per tutti, differenziamo!

- modelli di validazione per testare nuove possibilità di business

MARKET ANALYSIS

4

VERY VERY BRIEF HYSTORY Simone Riccardi studied architecture in Florence and became expert in sustainable design, where he designed and realized a multi-awards-winner ZeroEmission House in Italy. Despite his architectural studies, he has been always keen in the IT field, and following this passion he has been working for 8 years as IT Project Manager.

He got a Fullbright scholarship ($35K), as well as the ViaggiVerdi initiative received funds ($70K) to startup.

He decided to start this adventure with a group of trusted friends.

He is warmly enthusiastic and imaginative. He sees life as full of possibilities.

MARKET ANALYSIS

The Online market for environmentally-friendly accomodation providers

● is estimated* in:●

● 1.500 hotels in Italy ● and

● 20.000 worldwide. ●

●

This numbers are growing yearly●

*According to a ViaggiVerdi's Research on Green Accomodation

5

PHASES OF COMPETITIVE DEVELOPMENT

Phase One Italian Market on ItalyDesign and develop the website platform in his alpha release. Get feedbacks from our advisor board to create our first Beta Release for the italian travelers marketCreate a marketing plan for the italian release together with our partners.

Phase Two International on ItalyImprove the platform following feedbacks of the customers, translate contents in english and make an international marketing plan.

Phase Three International on International Create an international Company and country by country, develop a global viaggiverdi networks.

Phase Four Keeping the market share and differentiating, investing in other markets.As King of the hill in our niche market we should defend our share and find some other market where expand.

7

Quali Social Media per I B&B?

Google +

Twitter – Facebook?

Pinterest – Instagram

Pubblicazioni programmate

Grazie!!!Keep in Touch

simone.riccardi@gmail.com

Simone Riccardi +39 327 226 2120

Viaggiare in Armonia con la Natura