Il S.I.M. nella Moda

Urbino 28 novembre 2008

Workforce 1.399

Flagship Store, Corner and Shops in Shop 161

Country 73

Client 6.500

Sales by distribution channel

Wholesales70%

Royalties5%

Retail25%

Sales by geographical area

Italy39%

Far East17%

America12%

Other4%

Rest of Europe28%

Net Revenues (€/,000,000)

239,4250,9 253,8

275,1

2003 2004 2005 2006

Group highlight

Group structure

MoschinoDesign, handling of licences and retail

All the Moschino lines are produced and distributed under licence agreements.The main Moschino’s licensees are:

• Aeffe S.p.A. (ready-to-wear and accessories)• Pollini S.p.A. (footwear)• Sinv S.p.A. (jeanswear)• Allison S.p.A. (eyewear)• Euroitalia S.r.l. (fragrances)• Velmar (lingerie and beachwear)• Binda S.p.A. (watches and jewellery)

VelmarProduction and distribution of lingerie and

beachwearVelmar has a production plant at San Giovanni in Marignano (Rimini). Logistics is outsourced to third parties.

AeffeProduction and distribution of clothing linesThe company has a production plant covering 55,000 sq.m at San Giovanni in Marignano (Rimini), which is where the following production stages are carried out:

Manufacturing and other stages are outsourced to third parties.

• design• prototyping• sampling

• quality control• logistics

PolliniProduction and distribution of footwear and

leather accessory linesThe company has a production plant covering 45,000 sq.m at Gatteo (Forlì) which is where the following production stages are carried out:

•design•prototyping•leather cutting

• piecing• working• finishing

Logistics is outsourced to third parties

B.M. Designer/Brands

MoschinoMoschinoLicences – DesignLicences – Design

AeffeAeffeClothing - AccessoriesClothing - Accessories

VelmarVelmarBeachwear - LingerieBeachwear - Lingerie

PolliniPolliniFootwear – Leather goodsFootwear – Leather goods

Business model (Aeffe only)Designers/Brands

Operations

Directlyoperated

stores

Retail Distribution

Pollini dedicated team

Alberta Ferretti dedicated team

J.P. Gaultier dedicated team

Moschino dedicated team

Basso&Brookededicated team

Authierdedicated team

Prototyping, sampling, sales campaigns, production (internal/outsourced),

quality control, logistics

Agents Distributors RetailersFranchised Corners and

Shop-in-ShopFranchised

stores

Wholesale Distribution

Flagship Stores

ALBERTA FERRETTI

MilanoRomaCapriParis

London

PHILOSOPHYMilano

CapriNew York

MOSCHINOMilano (2)

RomaCapriParis

LondonBerlinOsaka

Hong Kong (2)Kowloon

Kuala LumpurSingaporeTaipei (3)Bangkok

POLLINIMilano

BolognaRoma

Firenze (2)VeneziaBolzano

ParmaRavenna

VareseVerona

Paris

P_BOXMilano )

SPAZIO AFirenzeVenezia

D.O.S.

Sistema Informativo di Marketing (S.I.M.)Definizione

“Struttura integrata e interagente di persone, attrezzature e procedure, finalizzate a

raccogliere, classificare, analizzare, valutare e distribuire informazioni pertinenti, tempestive ed accurate

destinate ai soggetti decisionali dell’impresa…”

L’impatto dell’Information Tecnology sul SIM

“…la variabile “Tecnologia dell’Informazione” contribuisce in maniera

rilevante a qualificare un sistema informativo aziendale e di marketing…”

EvoluzioneINFORMATIONTECNOLOGY

EvoluzioneSISTEMI

INFORMATIVISIM

Il percorso evolutivo dei SIM

Anni ’50: EDP System (Electronic Data Processing)Anni ’60: MIS (Management information System)Anni ’70: SIS (Strategic Information System)

DSS (Decision Support System)Anni ’80: EIS (Executive Information System)Anni ’90: Data Warehouse e Business Intelligence

GIS (Geographics Information System)Anni ’00: Internet -Intranet-Extranet

Sistemi orientati alle operazioniSistemi orientati alle operazioni

Sistemi orientati alle decisioniSistemi orientati alle decisioni

• Sales force automation• Order entry• CRM• Retail• Stock

EXTRANETEXTRANET

INTRANETINTRANET

Gruppo AeffeSchema Applicativo

WEB SERVERWEB SERVER

AS/400AS/400

VPNVPN

• Navigazione dinamica dati• Condivisione documenti• Reportistica • Analisi dati• Modulistica • Comunicazione

INTERNETINTERNET• Website• E commerce

INTRANET

• Navigazione dinamica dati• Condivisione documenti• Reportistica • Analisi dati• Modulistica • Comunicazione

INTERNET

• Website• E-commerce

website

E-commerce

EXTRANET

• Sales force automation• Order entry• CRM• Retail• Stock

CRM-SKcli

Grazie per l’attenzione

federico bertinimarketing manager

aeffe groupfederico.bertini@aeffe.com

http://www.linkedin.com/pub/a/361/439

“la certezza non è altro che la mancanza di immaginazione”