Ikea
description
Transcript of Ikea
1)Desired Experience
2)Shopping Experience (5 Senses)
3)Chairs
- Armchair POANG
- Futon GRANKULLA
- Bench JESPER
4) Quotations & Conclusions
Desired Experiences
Duty
Beauty
Wonder
Security
Oneness
Harmony
Freedom
Enlightenment
DirectionsArrows on floor guides
consumers through store
Showrooms
Showrooms have different budgets
Convenience
Shopping guides, pencils and measuring tape are provided
No help??
Specs
- layer-glued, bent birch frame provides relaxing resilience
- extra cushions are available for variation and renewal
- W68xD83xH100cm
- price@$149
- tough and durable
- comfort
- different designs of cushion
Advantages
Disadvantages
- chair is not adjustable
- bulky
Elijah Wong
“..Likes a good chair in my room..”
“..finds it comfortable because it’s able to rock slightly..”
“..good overall design..”
“..relaxing..”
“..after a hard day’s work, I can read and watch TV on it..”
“..enjoys the 25 year warranty..”
“..it’s in 2 pieces – a leg rest and the chair..”
Specs
- adjustable back
- mattress provides firm sleeping comfort
- W70xD110, H80cm
- bed size: W70xL200cm
- price@$195
Advantages- bed, sofa and lounge chair all in one
- adjustable
- comfortable
- compact and portable
Disadvantages
- Low (unsuitable for old folks)
- adjusting tool is not convenient
John
“..multi functional and takes up a small space..”
“..close feeling to the floor and entire room..”
“..like the various functions..”
“..dislikes the heavy wooden frame..”
“..change the frame to a light weight material..”
“..add remote function to the bed..”
Suhaimi
“..multi functional. 3 things in one..”
“..comfortable and handy..”
“..not easy to adjust as we have to get up of the Futon..”
“..not suitable for the old people..”
“..make the chair mechanized and easy to adjust..”
Jasmine
“..3 in 1 product..”
“..compact and easily stored..”
“..the cushion can be detached and easy to clean..”
“..stylish design..”
“..gives a sense of security as the chair is made low to prevent kids from injuring themselves..”
“..strong material and can withstand mischievous children..”
“..happy with the product..”
“..colours can be added as the cushions are a bit dull..”
Specs
- Steel frame
- W90xD54xH66cm
- price@ $99
Advantages
- creative design
- good for gamers
- very light
- different seating positions
Disadvantages
- used mainly by children only
- no back rest
- weak support
- non-removable cushion
- extreme discomfort!!!
Desired ExperiencesDuty
BeautyWonder
SecurityOneness
HarmonyFreedom
Enlightenment
- Like any other normal furniture shop
- good lighting
- smooth journey
- had fun!!!
Acknowledgement: IKEA
LASTLY, it is done by: WENBIN
ISNAN
EDWIN
EUGENE
FROM BANANAS!!!