Ikea case study
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CASE STUDY: IKEACulture as a competitive advantage
Presented By: Blake Gonsalves Chitwant Tahalyani
Digvijay Singh Yadav Hazelann Solanki
Kedar Risbud Ravi Kunchikurve
Rohan Tarkari Sarang Banunakde
Saurabh Mhase Swati Gogawat
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OVERVIEW
Culture as a competitive advantage
1. Introduction of IKEA
2. The IKEA way- doing things differently
2.1. Mission
2.2. Business Principles
2.3. Management style
3. Strategy of global expansion
4 . Clouds on the horizon
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SWOT ANALYSIS
• Intensifying competition
• Growth of average consumer income
• Further expansion into developing economies
• Growing online sales• Expansion to growing
grocery market
• Decreasing quality
• Standard products
• Customer knowledge• Constantly using
innovations to drive costs down
• Supply chain integration• Brand reputation and
market presence
S W
TO
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QUESTION 1
Is the Scandinavian culture of IKEA an advantage or a disadvantage in
its attempt to become international? explain
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o Sweden is one of the major country in Scandinavia
o Scandinavian designs is very popular in early 19th century
o Coniferous forest as an asseto Contribution by the Swedish society
for industrial design
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QUESTION 2
What are the key aspects of IKEA Culture?
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Shared Values Beliefs and norms Consistent Behaviours
WHAT IS CULTURE?
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1. Simplicity is important at IKEA2. Everything has a price3. A proud heritage from humble origins4. Value Driven
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IWAY STANDARD
Prevention of Corruption
Dialogues with the unions
Safe and healthy working environment
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QUESTION 3
How do national & corporate culture
generally affect corporate performance?
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What does it affect ?
• Business relationships with overseas clients, customers, employees, and partners.
• Public relations, marketing, and advertising strategies.
Internations.org
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CONSEQUENCES OF FAILING TO CONSIDER CULTURE
• Consumers lose faith and confidence in your product and company.
• Customer backlash and highly visible, negative public reactions.
• Negative public relations and the erosion of the brand you have worked hard to build.
• Loss of revenue, sales opportunities, and customers.
• Possible punishment in the form of retaliatory legislation or lawsuits.
Internations.org
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CULTURAL DIFFERENCES IN BUSINESS
• Differences in Communication
• Valuing Time
• Customs
• Target Audience
SmallBusiness.chron.com
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THANK YOU