IKEA Basic Mindmap
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IKEA VALUE PROMOTION SERVICE FOOD SWEDEN LOCATIO N Attainab ility Free Parking Furniture SWEDISH STYLE /MODERN Swedish Meatball s Restaur ant Free Coffe e Swedish Name Product Range Accessori es SELF ASSEMBL Y CHEAP GOOD PRICE/ QUALITY RATIO Showroom Website Crowded Self Service Take- it- Home- Yoursel f Long Queues Warrant y - - - - - - - - + + + + + + + + + + + + + + + + + + + + + + + PRODUCT Famil y +
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Consumer Behavior (IKEA map)
Transcript of IKEA Basic Mindmap
IKEA
VALUE
PROMOTION
SERVICE
FOOD
SWEDEN LOCATION
Attainability
Free Parking
Furniture
SWEDISH STYLE
/MODERN
Swedish Meatballs
Restaurant
Free Coffee
Swedish Name
Product Range
AccessoriesSELF
ASSEMBLY
CHEAP
GOOD PRICE/ QUALITY
RATIO
Showroom
Website
CrowdedSelf ServiceTake-it-Home-
Yourself
Long Queues
Warranty
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+PRODUCT
Family+
