IIM Lucknow Vodafone Quiz
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Transcript of IIM Lucknow Vodafone Quiz
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11/8/2015 OnlineQuizCompetitionSolution|Questions&Answers
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11/8/2015 OnlineQuizCompetitionSolution|Questions&Answers
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Organizer:IndianInstituteofManagement,Lucknow
MeraStrategyinassociationwithMeraMedicare
Organizer:IndianInstituteofManagement,Raipur
PranologyComicPosterMakingCompetition
Organizer:IndianInstituteofManagement,Kashipur
Inquizzitive
Organizer:XavierInstituteofManagement,Bhubaneswar
Treasherlocked3.0
Organizer:MicrosoftCampusClub
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Question(1):
Answer:ProductLineextension BrandExtension ProductDevelopment
BrandDilution
QuizSolution
IIMLucknowpresentsVodafoneExcelsior2.0
P&GofferedAmbiPurcarfreshnerandthenlateronlaunchedAmbiPurhomefreshner.Thisisanexampleof:
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Question(2):
Answer:
Question(3):
Answer: Price/Sales Price/Earnings Price/OperatingCashFlow Price/EBIT
Question(4):
Answer:
Apopularconceptingametheory,theadoptionofwhichledtoamajorcrisisintheColdWar.Nametheconcept.
Brinkmanship
Inanemergingindustrywherecompaniesareyettobreakeven,whichisagoodrelativevaluationmultiple?
Inanactofrestructuring,conglomerateAwascreatedin2015asaparentcompanyofB.SubsidiariesofBweremovedfromunderBtoA.ThemainideabehindthisrestructuringwastomakethecoreactivitiesofBcleanerandmoreaccountable.NametheCEOofB
SundarPichai
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Question(5):
Answer:
Question(6):
Answer:Marketspecialization Productspecialization Pricespecialization
Singlesegmentspecialization
Question(7):
Answer: CocaCola Pepsi Horlicks Limca
Question(8):
What2termwordinanalyticisbeingreferredto,thechallengesofdealingwithwhicharethesubjectsofthecartoonsbelow?
BigData
MicromaxmanufacturesaffordablesmartphoneswhereasVertufocussesonhighendluxurysmartphones.Theseareexamplesofwhatiscommonlyknownas:
WhichbrandisIndiastopsellingpackagedbeveragenexttomineralwater?
WhichofthefollowingGenerationsischaracterizedasbeinggreatacquisitorsandarevalueandcausedrivendespiteindulgencesandhedonism?
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Answer: GIgeneration SilentGeneration Babyboomers GenerationX
Question(9):
Answer:
Question(10):
Answer:
Question(11):
CompanyAisaprivatelyheldcompany.Ithas100shareholdersand$20millionincash.ItistoosmalltobelistedontheNYSE.CompanyA,now,iseffectivelylistedontheNYSE.CompanyAacquiresapublicallylistedcompany,B.CompanyAisnoweffectivelylistedonNYSEwithouttheextensiveIPOprocess.Thisiscalled___________listing.
Backdoorlisting
Weallarefamiliarwithwordofmouthadvertisingbutwhatiswordofthumb?
MarketingThroughSMS
Whatalcoholicproductowesit'snametoatown/municipalitylyingintheshadedregiondepicted?
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Answer:
Question(12):
Answer:
Question(13):
Answer:Highinvolvementshopper Varietylovingshopper
Highvaluedealseekershopper Habitualshopper
Question(14):
Answer:
Question(15):
Tequila
XisanentrepreneurandtheCEOofY.HeispresentontheboardsofMicrosoft,Facebookamongothers.In1997,Xwaschargedalatefeeofabout40$byamovierentalcompanyfordelayedreturnofacopyofApollo13DVD.ThiseventuallyledtothesettingupofY.IdentifyXandY.
XWilmotReedHastings,Jr.nYNetflix
ChetanB.justpassedoutfromamanagementschool.Hegetsextensiveinformationfromvariouschannelsandfindsouttheprosandconsoftheproductsthatheintendstopurchase.Heevenvisitsanumberofexclusiveretailshopsandtriesmanyoftheproducts.Butwhenitcomestopurchasing,healwaysbuysfromthelowestcostchannel.ChetanB.isa________shopper
ShoppersStophasCCDandLakmehairsalonsintheirstores.Thisisanexampleof________marketingsystems.
Horizontal
Nametheprocessofmakingdecisionsbyconstructingsimplifiedmodelsthatextracttheessentialfeaturesfromproblemswithoutcapturingalltheircomplexity.
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Answer:
Question(16):
Answer:SocialLearningtheory OrganizationalJusticetheory ReinforcementTheory
SelfEfficacytheory
Question(17):
Answer:
Question(18):
Answer: AdministeredVMS IndependentVMS ContractualVMS DependentVMS
Question(19):
Answer:
BoundedRationality
Namethetheorythatsaysthatbehaviourisafunctionofitsconsequences.
Anyincompatibilitybetweentwoormoreattitudesorbetweenbehaviourandattitudesiscalled?
CognitiveDissonance
Whichtypeofverticalmarketingsystemcoordinatesthestagesofproductionanddistributionthroughthesizeandpowerofoneoftheparties?
Namethetheorythatprovidesasetofrulestodeterminetheformandamountofparticipativedecisionmakingindifferentsituations.
LeaderParticipationModel
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Question(20):
Answer: Dedicated Passionate Proactive Fanatical
Question(21):
Answer:Homogeneouspreference Diffusedpreference Clusteredpreference
Psychologicalpreference
Question(22):
Answer: S&P500 ShanghaiComposite STI Nikkei225
Question(23):
Answer:Whenitisundervalued OntheSecuritymarketLine Inastockmarketbubble
Whenitisovervalued
Question(24):
Peoplewhoidentifyopportunities,showinitiative,takeaction,andpersevereuntilmeaningfulchangeoccursarecalled?
Procter&Gamblehasmanysoapbrands.Onereasonforthisisthatsoapuserstendtogrouptogetherintermsofpreferencessuchasbleachingaction,softness,stainremoval,etcetera.WhichofthefollowingpreferencespatternwouldmostlikelyapplytoP&Gsmethodofresponsetomarketneeds?
WhichstockindexsufferedamassivemarketcorrectioninlateJune2015?
Whenisthebestmomenttobuyastocktohavegoodshorttermreturn,withlowerrisk?
Whichoneistheoddoneout?
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Answer: Stocks Equities Futures Shares
Question(25):
Answer: @ $ % #
Question(26):
Answer: Table Ceiling Hall Floor
Question(27):
Answer: Selllimit Sellstop Buystop Buylimit
Question(28):
Answer: TDD&FDD FDD TDD WDM
Whatisthesymbolthatfollowsastocksymbol?
Backbeforethe2000s,stocktradingtakesplaceatthe:
StockXwouldonlybeboughtafterthepricereaches$11.30.Thepriceisnow$14.Whatisthisprocesscalled?
WhatdoesLTEsupport?
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Question(29):
Answer: MarketMavens StrategicSegments SuperSegments OccasionSegments
Question(30):
Answer: JohnLindsay EdKoch MichaelBloomberg RudyGiuliani
Question(31):
Whenasymphonyorchestratargetspeoplewhohavebroadculturalinterests,ratherthanonlythosewhoregularlyattendconcerts,theorchestraistargetingwhatarecalled________.
IdentifytheCEOwhoalsoservedastheMayorofNewYorkCity.
Anewrestaurantisopeningintown,whichhasinvitedalotoffoodcriticsforitsopeningdaycelebrations.Thisactoftherestaurantisbestdescribedas:
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11/8/2015 OnlineQuizCompetitionSolution|Questions&Answers
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Answer:Advertising PersonalSelling PublicRelations PromotinalCampaigning
Question(32):
Answer: ZenCEO CEO,Bitch CEO,God iCEO
Question(33):
Answer: McDonalds BurgerKing Domino's JumboKing
Question(34):
Answer: QueenVictoria KingHenryVIII KingGeorgeIII QueenElizabethI
Question(35):
Answer: BhagatSingh JawaharLalNehru MahatmaGandhi IndiraGandhi
WhattitledidSteveJobstakeafterreplacingGilAmelioin1997?
Whichisthefamousfoodchainspecialisinginregionaldish'sofIndia?
WhichBritishmonarchoversawthelossofmanyAmericancoloniesduringtheRevolutionaryWar,whilefightingmentalillness?
WhichIndianindependenceheroservedwiththeBritishintheBoerWar?
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Question(36):
Answer: NASDAQ BATS ChicagoStockExchange NYSA
Question(37):
Answer: AIG FannieMae FreddieMac REFCORP
Question(38):
Answer:
Question(39):
Answer: TycoInternational WorldCom BearSterns Enron
Question(40):
OnwhichUSExchangearebuyerspaidforremovingliquidity?
Whichisnotagovernmentsponsoredenterprise?
PremieredforthefirsttimeinIndianPremierLeagueseason2,thisadvertisementcampaignwasconceptualizedbyOgilvyMathers.ThisadcampaignalsowonaPETA2009GlitterboxAward.Namethecampaign.
ZooZoo
Whichofthefollowingcompanies'executiveswerenotpunishedfollowingamajorstockscandal?
Athirdpartytoanegotiationwhohastheauthoritytodictateanagreementiscalled?
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Answer: Mediator Arbitrator Conciliator Broker
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