IIeX NA Presentation Deck - INSIGHT...
14
How Sample Marketplaces Have Changed Market Research – and Where We Are Headed PURESPECTRUM With Michael McCrary
Transcript of IIeX NA Presentation Deck - INSIGHT...
How Sample Marketplaces Have Changed Market Research – and Where We Are Headed
PURESPECTRUM
With Michael McCrary
Founder/CEO of PureSpectrum
2003SVP of North American Sales, Greenfield Online
2010Managing Director, Cint
2011President, Lucid
2014President, Fulcrum Exchange
2015Founded PureSpectrum
Bottom line,
Surveys Wastegood respondents
Respondents have to take numerous surveys before they see any reward.
How to launch a survey:
1. Email suppliers with sample bid2. Wait for suppliers to respond with
quote3. Collate sample pricing4. Select supplier(s)5. Program your survey6. Modify survey links for each supplier7. Test survey in each market8. Back and forth email communication
throughout testing with each supplier9. Wait for a reply from each supplier10.Confirm that each supplier has tested
successfully11.Retest/troubleshoot12.Wait for confirmation13.Launch
3515012
Emails
Man hours
Staff members in a minimum of 4 organizations
Quota Fit Conversion
20% 40% 60% 80%
97%87%
82%
82%
72%
68%
61%48%
100% 10% 20% 30% 40%
29%17%
12%
7%
7%
6%
3%0%
67% Quota Fit 8% Conversion
Better, faster, easierThrough this industry shift, it is becoming clear that automation is the future of market research.
BREAKING THE MOLD
PURESPECTRUMAutomate your research operations
24/7 Coverage Multisource Quotas in real time
Your Survey Survey/quotainformation
data
respondents
Integrated Panels
data
respondents+
20% 40% 60% 80%
97%87%
82%
82%
72%
68%
61%48%
100% 10% 20% 30% 40%
29%17%
12%
7%
7%
6%
3%0%
97% Quota Fit
Quota Fit Conversion
29% Conversion
Automate your research products
An Insights E-commerce platform from PureSpectrum
Automated data collection generates
insights faster
Scale with improved quality, speed and
execution
Your customers interact with your
brand
Log in Selects research product
Upload survey specific materials View Reports
Script and Launch Survey
Supplier and quota management Reports Output
Integrated sample
User Flow
SystemAutomated
Don’t fall
Behind the curve
What does automation mean for your role tomorrow?
