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Annual General Meeting IIBA® Italy Chapter31st January 2017 – Milan

(Rome and Naples remotely connected)

2

Agenda

2017 Board Elections

Chapter Goals & Objectives

Marketing & Comm. Plan

Operations Plan

Education Plan

Treasury

3

2017 Board Elections

4

2017 Elections Results

IIBA® Italy Chapter - Role Candidate Votes % Votes

Vice President (VP) Education Carlo Liberale 63 87.50 %

Vice President (VP) Operations Riccardo Conturbia 66 91.07 %

Secretary Luigi Rega 63 87.50 %

Deputy Director Marketing and

CommunicationMaurizio Garofalo 57 79.17 %

Deputy Director Operations Leonardo Zanchi 61 84.72 %

Results of the vote to renew the IIBA® Italy Chapter Board roles for the two-year period 2017-2019

• Members with voting rights: 110

• Voting Members: 72

• Percentage of voting Members: 65.50 %

• Vote: Valid

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IIBA® Italy Chapter Goals & ObjectivesPrassede Colombo, IIBA® Italy Chapter President

January 2017

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Core Purpose IIBA & Chapter

“To unite a community of

professionals to create better

business outcomes”

Support the Core Purpose in Italy

and in EMEA Area

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IIBA Italy Chapter - Five Pillars

•Awareness of the importance of BA and Commitmentin its promotion

•Volunteers Engagement

•Attention to the interest of the Enterprises

•Cooperating in EMEA region

•Participating IIBA

•Develop Knowledge of BA

•Outline the Profession of Business Analyst

•Contribute to the standard Improvement

•Promote Communicationand opportunities

•Promote BA principles and techniques

•Support Growth of Professionalism

•Support Growth of Community

•Share experiences and practices

•Group of Studies / Observatories

•Workshops

•Seminars and webinars

•Informative Events

•Meetings

•Initiatives (Innovation, BA processes, Tools)

•Share Professional Experiences (Italy – EMEA -IIBA)

•Joining a cross-companies Network

• Credits for certification maintenance

BE the Italian leading organization for Business Analysis Discipline

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Goal & Objectives

Engaging

• Volounteers and members

• Professionals

• Organizations

• University

• Orders (i.e. engineering)

• Other Associations

• New Sponsor

Growing of the BA Community in Italy

Through:

• High Quality Events and workshop to share knowledge (See Calendar)

• Services of Value for Members asGroup of Studies, News, Articles, Happy Hours, Projects

• Best Practices promotion and sharing knowledge, results, trends

• Branches Development to Boostingthe IIBA Italy Chapter mission locally (Rome + Naple + Genova + Verona)

• Corporate membership and Cooperation

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Objectives & Priorities

Growing of the BA Community in Italy

OUR 2017 Priorities See Detailed Plan

• High Quality Events and workshop to share knowledge (See Calendar)

• Services of Value for Members as Group of Studies, News, Articles, Happy Hours, Projects

• Best Practices promotion and sharing knowledge, results, trends

• Branches Development to Boost the IIBA Italy Chaptermission locally (Rome + Genova + Verona)

• Corporate membership and Cooperation

• Improve Chapter Members Value Proposition

• Volunteer engagement

• Consolidate Operation and Organization for the grow (Branch Model & Volunteers )

• Consolidate Branches Model (Launch & Start up)

• Corporate engagement

• Devepelop Relationships with Other Organization

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Strategic Plan 2016 - Status

Scope Q1 2016 Q2 2016 Q3 2016 Q4 2016

Corporate • Elaborate the Value

Proposition for

Corporate new

• DONE

• Organize meeting with

Executive new

• DONE got Reniew of

Canon & NTT DATA

• + Sytel Reply

• Organize meeting with

Executive

• Done 2 Companies

• Get at least 1-2

New Corporate

Membership

• 1 New – Sytel

Reply

Branches • Review Branch Model

DONE

• Launch pilot events for 2

possible Branches

(Genova, Verona) new

DONE

• Active Rome Branch

• Identify Opportunities of

Launch of New Branches

• DONE

• + First event in Genova,

Naple

• + Tutoring of Genova

Verona & Naples Teams

• Engage Stakeholder for

the Launch of New

Branches

• Done

• First Event in Verona

• Plan the Launch

of at least 1

Branch 2017

• Naples

Chapter

Members

• Configure Members

accounts on the new

website Postponed

• Pay online the annual fee

• Postponed

• NEW - Pay pall for

Events new - DONE

• New and dedicated

services for active

Chapter Members new

• Increase

Members by 30%

• +63%!!!

Sponsorship • Launch Sponsorship for

Initiatives 2016 DONE

• Engage New Sponsor

• IN PROGRESS

• Engage New Sponsor

• IN PROGRESS

• At least 2 new

Sponsor

Associations • Define a Collaboration

Model new

• DONE GUFPI-ISMA

• Propose our Model and

Activate agreement new

• IN PROGRESS

• Start collaboration and

new services new

• IN PROGRESS

Assochange - ACPM

• New services

with at least 1-2

Associations

DONE GUFPI-

ISMA

Universities • Prepare The Value

proposition for University

new POSTPONED

• Organize meeting with

University for initiatives

POSTPONED

• At least 2

Initiatives with

University

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Strategic Plan 2017

Scope Q1 2017 Q2 2017 Q3 2017 Q4 2017

Corporate • Organize meeting with

Executive

• Organize meeting with

Executive

• Organize meeting with

Executive

• Get at least 1-2

New Corporate

Membership

Branches • Apply New Branch Model

• Nominate Branch Leader

Branch Rome

• Start up phase for

- Naples, Genova, Verona

• Identify Opportunities of

Launch of New

Branches

• Tutoring of Naples for

launch in 2017

• Plan Second Events:

Genova, Verona

• To be verified Turin (1)

• Engage Stakeholder for

the Launch of Naples

Branches

• Events

• Launch of Naples

Branch

• Plan for other

Launches 1-2.

Operation • Consolidate Operation

• Policies to support grow

• Branch, Personal Behaviour,

Volounteer, Relationships,

Finance

• Tools

• Consolidate Operation

• Policies to support grow

• Tools

• Award

• Internal Repository

• Members services

• Website improvement

• On going

Chapter Members • Configure Members accounts

on the new website

• Pay online the annual

fee

• Dedicated online pages

for active Chapter

Members

• Increase

Members by 20%

Education • Group of Study ECBA • Group of Study ECBA

• Pills of BA for student

• Certification process for

Site

• Prepare The Value

proposition for

University

• Organize meeting with

University

• Webinar on

ECBA/CCBA/CBAP

• Webinar on

ECBA/CCBA/CB

AP

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Strategic Plan 2017

Scope Q1 2017 Q2 2017 Q3 2017 Q4 2017

Marketing and

Communication

• Targeted Campaign for

members, sponsor,

university

• Social Channel

management (SCM)

• Universities and new

generations

• SCM

• Special Interest

Groups, e.g.

Energy&Utilities,

Finance, Consulting

• SCM

• Sponsors

campaign

• SCM

Sponsorship • Sponsors campaign

for Initiatives 2017

• Engage New Sponsor • Engage New Sponsor • At least 2 new

Sponsor

Relationships • Approve Policy

• Activate Channels for

collaborations

• Propose our Model and

Activate agreement

• Start collaboration and

new services

• New services

with at least 1-2

Organizations

Business Analysis

Development

SEE CALENDAR

• Events, Workshops,

meeting

• Events, Workshops,

meeting

• Events, Workshops,

meeting

• Events,

Workshops,

meeting

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Marketing & Com. Plan

Luigi Pantarotto, IIBA® Italy Chapter VP Marketing & Comunications

January 2017

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Mar.com. Plan 2017 - What

• Members First

IIBA Italy Chapter is reaching critical mass that will enable targeted members activities. 2017 is the Year

• Single view of the truth

Let all members & prospective members touch-point data generate value, in compliance with new personal data policies

• Universities and youth gen

In alignment with IIBA global strategy and new certification levels have a specific campaign to spread BA among the youth

• New Sponsors campaign

Exploit track record of value initiatives to sponsors in a larger scale funding campaign for 2017

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Mar.com. Plan 2017 – How

• Apply best practices: leveraging experiences in customer relationship management applied to the no-profit sectors

• Leverage Socials: with an approach of bi-directional omni-channel communications. We ‘sell’ professionalism, knowledge and networking in Business Analysis!

• Promote Collaborations: find opportunities for each member to let her/his expertise and passion be of value for the rest of the community

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Mar.Com Plan 2017

Scope Q1 2017 Q2 2017 Q3 2017 Q4 2017

Members &

Prospects

DB

• Complete &

share design

and KPIs

• Deploy and

tuning

• Automate input

flows, e.g. IIBA

Central, Local

subscriptions,

events & mailing

• Automate ouput

flows – e.g.

Portal feed,

Mailchimp Event

Campaigns

Socials

revamp

• Appoint

volunteers with

role of active

moderation and

train on policy

• Experiment with

new channels,

including

Newsletter

• Review Social

Strategy policy

based on

feedbacks from

the field

• Set miniminal

standards for

event triggered

comunication

Targeted

campaigns

• Universities and

new generations

• Sponsors

campaign

• Special Interest

Groups, e.g.

Energy&Utilities,

Finance,

Consulting

Compliance • Complete and

deliver Personal

Data Policy

• Refresh all opt-

ins and personal

data

authorizations

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Events Calendar for 2017

AGM

PMBA

GdS

BAWI

Inno

BARM

hh hh

hh

hh

hh

hh

hh

hhhh

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Further considerations

• Marketing & Communication so far managed to work at 0 budget, using work and expertise of volunteers and web 2.0 free resources. This will go on but…

• …an analysis to evaluate best ROI for a marketing investment will

be carried over in 2017, with definition of a possible budget required to invest in Social Campaigns

• The Marketing & Comunication Deputy Director is changing: thanks to Vito Savino for his great contribution and welcome to the new Director: looking forward for renewed initiatives, with ever growing quality, volumes and reach throughout Italy!

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Operations Plan

Riccardo Conturbia, IIBA® Italy Chapter VP Operations,

Leonardo Zanchi, IIBA® Italy Chapter Deputy Director

January 2017

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Operations Plan 2017 - Scope

• Organizing the websites: the goal is to gain full control of all the websites used to communicate with Members and with the target of the IIBA Italy Chapter activities.

• Chapter Main website (currently managed by the Secretary)

• BAWI

• Innovation Challenge

• Organizing the tools: tools used for the everyday activities of the Chapter must be identified and managed:

• Google groups

• Dropbox

• Webinar tool

• Organizing Data: Operations is not the primary user of data, but it can help provide the information to the relevant Director

• Source for Marketing info

• Source for feedback information from events

• Organizing work processes and procedures: Operations must support everyday activities by providing common policies and procedures (e.g. for events) of providing other Directors the tools to create their own.

• Policy definition / coordination

• Procedure maintenance

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Operations Plan 2017 –Strategies and proposed model

An assigned Volunteer(s) will support performing the activities.

• Organizing the websites provide an admin with full control over the websites (managing contents, updating the news section, writing articles, publishing media, etc…)

• Organizing the tools acquire a webinar tool, actively manage Google Groups (setting-up tools, giving help&support to other directions for the tools usage, perform administrative and maintenance tasks, etc…)

• Organizing work processes and procedures refine the Event procedure to be more effective, support the creation of the Chapter Policies.

Model

Proposal

Director / Deputy Director Volunteer

New activity proposal

Engaging/Do the job

Completes the tasks

Reports to the Board Reports to

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Operations Plan 2017

Scope Q1 2017 Q2 2017 Q3 2017 Q4 2017

Organizing the

websites

• Complete the

transition for the

Innovation Website

• Complete the

transition for the

BAWI website

• Find a substitute /

collaborator for the

IIBA Italy Chapter

main website

Organizing the

tools

• Acquire the webinar

tool and start the

setup

• Appoint a responsible

for administration /

moderation of the

Google group

• Reorganize the

current repository

Organizing

work

processes/

procedures

• Complete the Policies

Landscape

• Improve the Event

Procedure

Supporting the

IIBA Award

Submission

• Starting Gathering

Information and Data

• Documenting and

Supporting other

Directions

requires «Decision»

requires «Engaging volunteers/Operative tasks»

requires Operative tasks

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Budget consideration

• The budget needed for Operations is partially used during events and the main source are Sponsors.

• The budget needed for some OpEx like website domains, collaboration tools and other recurring services must be kept low.

• 200€ websites management

• 350€ Webinar & conference tool

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Education Plan

Carlo Liberale, IIBA® Italy Chapter VP Education

January 2017

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Education Plan 2017

Focus onto targets itemized as level of priority:

Enhancement of knowledge & BA Certifications

1. New Initiatives GDS 2017 – Group of Study for the ECBA® exam

• Engagement of people not yet certified (GDS 2017)

• 14 Webinars – Questions & Answers – 21 CDU

• 1 single edition – max 30 participants

• Start on March 2017 – 4 CBAP® involved volunteers

2. Support of Italy Chapter’s members on:

a) Certification application form explanation – n°3 off webinars planned in the 3rd and 4th quarter

b) Re-certification requirements; clarify the information needed to maintain their CBAP® designation – available on request @Education mail – on-going support

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Education plan 2017

3. New Pills of Business Analysis for University students and youngpractitioners.

Introduction to BA and Certification 1 Level (ECBA).

a. Document to be prepared by volunteers in italian language.

b. Document to be stored in the IIBA Italy Chapter site.

c. Co-operation with Marketing and Communication to present the new ECBA certification to University and students.

4. Verification of the WIZIQ tool for the GDS

Evaluate of existing (and practical) alternatives to WIZIQ by the end of February 2017 to overcome the problem of maximum 10 participants.

Preliminary analysis carried out to assess performances on 12 items (10 tools with different available characteristics). Restricted the choice on 2; final selection planned within February and purchased tool availablebefore the beginning of the GDS (expected start date 9 March 2017)

Item 3 & 4 to be designed and planned in co-operation with otherdirectors (I.e. either Operations and Marketing).

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Education Plan 2017SCOPE cooperation with Q1 2017 Q2 2017 Q3 2017 Q4 2017

Professional

Development

Certifications

Support

Certificated

Volunteers Engaged

For exercises

webinars

ECBA Group of

Study Start on

March – 14

sessions

ECBA Group of

Study (End

of June)

Professional

Development

Volunteers (to be

engaged)

Engage

VolunteersEngage Volounteers

Webinar on

ECBA/CCBA/CBAP

Webinar on

ECBA/CCBA/CBAP

Professional

Development

Volunteers (to be

engaged)

Engage

Volunteers

Document ECBA:

New Pills of

Business Analysis

for University

students and young

practitioners

Professional

Development

Volunteers (to be

engaged)

Marketing &

Communication

Secretary (TBC)

Engage

Volunteers

Document all

Certification

process for Site in

alignment with

Communication

Plan.

Document on line

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Education Plan 2017SCOPE cooperation with Q1 2017 Q2 2017 Q3 2017 Q4 2017

Professional

Development

VP Marketing &

Communication

Volunteers (to be

engaged)

Introduction of

IIBA Italy

Chapter to

students and

young

practitioners

plan outlined

within February

2017 contact

with students

through social

media

Communication

on Certification

TBD with marketing

Present BA & ECBA

to Universities and

Students

Present BA & ECBA

to Universities and

Students

Tool for EducationVP Operation

Treasure

In progress

End of

verification

within January

2017 - decision

on action within

Feb.2017

Tool purchased

and Installed on

end Feb. In

Operation

before the start

of GDS

Tool on field for

Education

Tool on field for

Education

Tool on field for

Education

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Treasury

Orietta Checchinato, IIBA® Italy Chapter VP Treasurer

January 2017