IIB MIB 201403ss

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Module Information Booklet Taylor’s University Undergraduate Business Program MARCH 2014

BUS2514/BUS60104

Introduction to International Business

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CONTENTS

Introduction Module

Overview Learning

Resources

Assessments

Resit Assessments Extenuating

Circumstances Assignment Details

Guidelines Module Calendar

Group Assignment Cover Sheet

Individual Assignment Cover Sheet

Group Report Feedback Form

Individual Reflective Journal Feedback Form

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INTRODUCTION

WELCOME

Welcome to Introduction to International Business. In our current dynamic business environment,

majority of businesses are involved in some form of international business (IB), minimally or extensively.

Thus, understanding the global business environment is of important. This course is designed to introduce

you to the practice of IB and attempts to build your knowledge necessary for understanding the challenges a

business will face in competing in the global business economy. Interactive teaching and learning

methods will be utilized to ensure a more holistic approach of the module.

CONTACT DETAILS

Lecturer/ Tutor

LOO YOKE MEI Email: [email protected] Contact Number: 03- 5629 5000 ext: 5690

Room: 15, Wing B, Level 9, Block E Tutor Dr. NAN JIANG Email: [email protected] Contact No: 03-56295000 ext:5673 Room: 1, Wing B, Level 9, Block E

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COURSE OVERVIEW

SUBJECT SYNOPSIS

The course is designed to provide students with an insight into International Business. It covers a practical

framework for understanding the key issues, current relevant principles and concepts to be considered in

doing business abroad. The goal of the course is to help students to understand the basic principles of

international business and their impact on the world's economy. International Business introduces students to

various issues and challenges associated with the formulation and implementation of strategies in

business organizations whose operations stretch across national borders.

Throughout the course, students will be systematically introduced to the complexities and challenges of

leading and managing a “global” company. Further, the course will provide students with an opportunity to

integrate business decisions with the ethical and social responsibility considerations inherent to playing on a

global field. SUBJECT OBJECTIVES

1. To provide an appreciation of the theoretical and practical insight of the World Marketplaces

2. To develop the ability to scan and understand the international environment

3. To explore concepts on the management of International Business

4.To enhance decision-making and problem-solving skills in relation to international management problems

LEARNING OUTCOMES

Upon successful completion of this subject, students will be able to:

1. Describe basic terms, facts, concepts, and theories of international trade.

2. Explain why firms become MNCs, including how these firms use strategic management.

3. Appraise the importance of ethical issues to the strategies of MNCs.

4. Relate the global integration/local responsiveness conflict to various business decisions.

5. Infer how local and regional events can affect business decisions.

6. Assess global business opportunities and challenges that global companies face.

7. Assess the effectiveness of different strategies that global companies can choose.

8. Assess the usefulness of different organization management approaches to global companies.

PREREQUISITE / ASSUMED KNOWLEDGE

There is no prerequisite for this course.

COURSE DELIVERY

This course is taught through lectures, tutorials and on-line materials. Class contact time consists of two

hours lecture and two hours tutorial each week. Lecture will begin in Week 1 and tutorials will begin in

Week 2.

UNIT VALUE OF COURSE

4 credit hours

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TAYLOR’S GRADUATE CAPABILITIES (“TGC”)

Upon successful completion of this module, a student should be equipped with the following Taylor’s graduate

capabilities:

Taylor's Graduate Capabilities - Degree

Discipline Specific Knowledge

1.0 TGC: Discipline Specific Knowledge 1.1 Able to put theories into practice. 1.2 Understand ethical issues in the context of the field of study. 1.3 Understand professional practice within the field of study. * This TGC is further clarified according to the respective program-specific outcomes.

Cognitive Capabilities

2.0 3.0

TGC: Lifelong learning 2.1 Learn independently 2.2 Locate, extract, synthesise and utilise information effectively. 2.3 Be intellectually engaged TGC: Thinking and Problem Solving skills 3.1 Think critically and creatively. 3.2 Define and analyse problems to arrive at effective solutions.

Soft Skills

4.0 5.0 6.0 7.0

TGC: Communication Skills 4.1 Communicate appropriately in various settings and modes. TGC: Interpersonal Skills 5.1 Understand team dynamics and mobilise the power of teams. 5.2 Understand and assume leadership. TGC: Intrapersonal Skills 6.1 Manage oneself and be self-reliant. 6.2 Reflect on one’s actions and learning. 6.3 Embody Taylor’s core values. TGC: Citizenship and Global Perspectives 7.1 Be aware of and form opinions from diverse perspectives. 7.2 Understand the value of civic responsibility and community engagement.

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Learning Outcomes TGC1 TGC2 TGC3 TGC4 TGC5 TGC6 TGC7 TGC8

LO1 Describe basic terms, facts, concepts,

and theories of international trade

X

LO2 Explain why firms become MNCs,

including how these firms use

strategic management.

X X

LO3 Appraise the importance of ethical

issues to the strategies of MNCs.

X X

LO4 Relate the global integration/local

responsiveness conflict to various

business decisions.

X X

LO5 Infer how local and regional events

can affect business decisions.

X X X

LO6 Assess global business opportunities and challenges that global companies face

X X X

LO7 Assess the effectiveness of different strategies that global companies can choose.

X X

LO8 Assess the usefulness of different

organization management approaches

to global companies.

X X X

Assessment LO1 LO2 LO3 LO4 LO5 LO6 LO7 LO8

Continuous Assessment

i. Individual Articles Review X X

ii. Group Report X X X X

Final Exams X X X X

8.0

TGC: Digital Literacy 8.1 Effective use of Information and Communications Technology (ICT) and related technologies.

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LEARNING RESOURCES

TEXT

Hill, C., Chow, H.W., & Udanyasankar, K. (2012), International Business: An Asian Perspectives, McGraw-Hill.

MAJOR REFERENCES

Listed below are books which are useful text references to support your learning. You are not required to

purchase these books as copies are available in the library for student use.

1. Griffin & Pustay (2010), International Business, 6th. Edition, Pearson

2. Cavusgil, Knight and Riesenberger (2008), International Business: Strategy, Management and the New

Realities, Pearson.

3. Hill (2007), International Business: Competing in the Global Marketplace, 6th. Edition, McGraw-Hill

Higher Education.

4. Kotabe and Helsen (2007), Global Marketing Management, 4th Edition, Wiley

5. Ball, Geringer, Minor, Frantz and McCulloch (2009), International Business, 12th Edition, McGraw Hill 6. The Economist 7. Harvard Business Review 8. Fortune 9, Forbes ONLINE SUPPORT

Taylor’s University provides a program website to allow students convenient access to subject resources. For

this subject, the URL is http://blackboard.taylors.edu.my

Materials available include:

Module Information Booklet Study Guide Lecture slides Assignment Cover

Sheet Assignment Feedback Form

Presentation Feedback Form

Other information on the Module

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ASSESSMENT

ASSESSMENT SUMMARY

Form of assessment Length Weighting Due date Learning Outcomes

assessed

Assessment 1 Individual Article Review

1000 words

15%

Week 5

23rd April 2014, by

12pm (Wednesday)

1,5

Assessment 2 Group Report

3000 words

35%

Week 9

29th May 2014, by

12pm (Thursday)

2,6,7,8

Final Examination

2.5 hours

50%

Exam Period

1,3,4,5

ASSESSMENT DETAILS

Continuous Assessment Components

The continuous assessment components for this module shall comprise of:

Individual Articles Review (15%)

Group Report (35%)

Assessment 1:

Individual Articles Review (15%)

Student is required to reflect on their course of study throughout their first five weeks of study into Introduction to International Business module. Students are required to produce a review (in essay) of the current international business movements be it financially, economically, politically or socially, and relate to how movements/incidents/action affect a business/industry.

To complete this assessment, student is required to identify ONE (1) main reading material (eg. Journals/articles/newspaper/magazine/etc) as an anchor to the review. This reading material must be related to any finance, economics, political or social changes/ movement that happens recently and has an impact to current business world. To produce a complete work, students are required to address questions posted below. Original cutting of the main news/reading material must be submitted together with the review.

To be able to answer to the questions posted below, students are strongly encouraged to refer to other piece of reading materials from reliable sources. Although there is no need to submit the secondary materials together with the finalized review, student is still required to quote and reference all the reading materials. Failure to do so will result in plagiarism.

This piece of assignment is to be submitted on 23rd April 2014 (Wednesday), by 12pm.

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Students are expected to write 1000 words of review that would address questions as follow:

1. What are the trend/issues highlighted in the article you have found? 2. What are the drivers/reasons contributing to the formation of the trend/issue? 3. What are the solutions/proposal suggested in response to this issue(s)? 4. How is this issue/change affecting the international business? 5. Which business or industry that was affected the most by these incident/issues? 6. What is the projected outlook of this incident/issue?

Compulsory questions

7. What have I learn from the module so far?

8. What have I found difficult/challenging about what I have learned from the lectures and tutorials so far?

9. If you could be given an opportunity to improve the module delivery, which aspect of the lecture/tutorial would you like to improve on?

**Kindly consult your respective tutor if you need further guidance.

Submission of Reflective Portfolio

Softcopy of the individual assignment must also be submitted to Turnitin for plagiarism checking. Access to the depository to where you submit your assignment will be announced later in TiMES. Refer to the Turnitin section for guidelines on plagiarism.

Students are required to submit their hardcopy individual reflective portfolio into the designated Dropbox (Level 2, outside TBS Students Academic Division), which will be announced later (TBA). Individual Assignment cover sheet and reflective portfolio feedback form must be attached together with the hardcopy of the report.

Assessment 2:

Group Report (35%) After graduation you will be required to apply the knowledge you gained at university and keeping yourself abreast with developments in your field of expertise. This assignment has been set to develop your ability to do this. The assignment would require you to apply various aspects of international business, providing you with the hands-on experience with teamworking and inducing your analytical, cognition and communication skills. The assignment is due on 29

th May 2014 (Tuesday), by 12 PM. For details of the assignment and the assignment

guidelines please refer to Group Assignment Guidelines section of this booklet. Please ENSURE that you read the assignment guidelines which outline all the relevant information in relation to submission such as the format, naming protocols for the assignment, due date, penalty for late submission and other specific requirements carefully before working on the assignments. Assignment Details You are required to select one of the companies below and conduct an analysis and evaluation on the effectiveness of marketing strategies employed by the company on range of product pre-determined for every company below. With the help of appropriate theories/models/concepts/strategies, you are required to generate an environmental analysis on how the company presented their products to the local market in accordance to the characteristics of Malaysian market. Select ONE (1) of the following companies for your assignment. Register the industry with your tutors by Week 2. Students are NOT allowed to change both the company and the product range that is presented with the choice of company they have chosen.

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Company

Product Range

Johnson & Johnson Baby & Child Care Products P&G Facial Care L’oreal Colour Cosmetics Olay Facial Care Unilever Hair Care Avon Colour Cosmetics Shiseido Facial Care Henkel Hair Care Colgate-Palmolive Personal Care GROUP REPORT ASSIGNMENT GUIDELINES Expectations (in no particular order) In order to complete this assignment successfully, the following issues need to be considered:

• Malaysian market characteristics

• Brand portfolio of the company

• Company share by sector – market share

• Market segmentation identified by the company (e.g.. geographically/demographically/ socialculturally/ psychologically)

• Targeting and positioning strategy(s) employed by the company in penetrating Malaysia market

• Environmental factors (political/economical/sociological/environmental) supporting the employment of strategy

• Opportunities for growth

• Challenges and threats from current competitors and future prospects

• Conclusion Instructions The group assignment is to be prepared on a group basis (FOUR (4) members in a group (MAX)). It is expected the content of the group assignment will reflect group’s thoughts and analysis rather than the work of others. The selection of the group’s members must be from the same tutorial cohort (i.e. same tutorial class). After the formation of groups, each group leader shall submit the names of the group members to their respective tutors. Students are required to register the industry of their choice with their respective tutors latest by the end of Week 2. Allocation is based on first come first serve basis. The assignment must be completed within a limit of 3,000 words, excluding the cover page, reference, and appendix (if any). This assignment must be written with 1.5 spacing, font size of 12 and format in Times New Roman and justified alignment. The assignment should include the following: 1. Programme Assignment Cover sheet. 2. Assignment Feedback Form 3. Table of content 4. The report 5. Any references used, shall follow Harvard style of referencing 6. Turnitin plagiarism report (Compulsory – Kindly refer to referencing and plagiarism section more guidelines) All pages in the report should be numbered except for the cover page and table of contents. A copy of the assignment feedback form must be attached immediately after the cover page of the assignment. Binding instruction The assignment should be bound using tape binding with two punch holes on the left hand side of the assignment for easy filing. Please refrain from using plastic cover sheets when binding your assignment.

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Submission of Assignment

Students are expected to present a paper of professional quality. Prior to submission of the assignment, check to

ensure that at the very least all aspects of the requirements have been addressed, and that there are no spelling

and grammatical errors. Your are also required to submit your completed assignment to turnitin and attach the

plaigarim report with your assignment during submission.

You are to submit a soft copy of your assignment in Word Document format to Turnitin for plaigairm scanning

through Times@Taylors (TIMeS - Taylor's Integrated Moodle e-Learning System), and a hardcopy of your

assignment to the designated Dropbox outside the business school TBS Academic Services Division latest by 29th

May 2014 (Tuesday), by 12 PM The link for Turnitin will be posted on TiMes, therefore, please constantly check on

your TiMES for the announcement of the link. The details for designated Dropbox (Level 2, outside TBS Students

Academic Division), will be announced later (TBA), via TiMES. Assignments submitted via alternative modes will not

be accepted.

(Only one assignment should be submitted on behalf of the group. Please ensure that the assignment is submitted

together with the assignment cover sheet.)

Referencing and Plagiarism

You need to ensure that you comply with Harvard referencing conventions in preparing this assignment and that

plagiarism is not an issue. You are expected to adhere to high standards of academic integrity and all assignments

submitted in this course may be checked for plagiarism, using text comparison software and other means.

It is your responsibility, if unsure; to make sure you understand plagiarism, so that you do not present any

assessment containing plagiarism. Plagiarism is regarded as a serious issue within the university system with

severe consequences for students who have been found to have plagiarised.

Taylor’s University treats any acts of dishonesty relating to assessment of University modules very seriously. It is

vital that students acquaint themselves with the University’s policy on assessment offences. Assessment Offences

is defined here as passing off the work of others as one’s own including copying (reproducing or imitating),

cheating, collusion (agreement to deceive, using words or ideas of colleagues or other students and passing them

off as your own), plagiarism and other breaches of assessment or other examination regulations. Cheating,

collusion and plagiarism are the use of unfair means of presenting work for assessment; aiding another student in

the use of unfair means of presenting work for assessment; or preventing or attempting to prevent another student

from being able to be assessed properly. Allegations of and investigations into assessment offences will be dealt

with in accordance with the regulations and procedures in force at Taylors University for the module. Where a

student is found to have committed an assessment offence a decision must be taken either to take no further action

or to impose an appropriate penalty which may include failing the student and determining whether or not the

student will be permitted another assessment attempt.

Subject to any specific requirements of external validating or professional bodies, where a student is found to have

committed an assessment offence a decision must be taken either to take no further action or to impose an

appropriate penalty which may include failing the student and determining whether or not the student will be

permitted another assessment attempt.

Any components of continuous assessments that recorded plaigarism rate that is 25% or more, will be considered

as plaigarism casefor and therefore, is subjecedt to any of the following penalty:

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a) the mark for the assignment be reduced by 50% - should the plaigarism rate falls in between of 25% to 30%; or

b) the mark awarded for the assignment be reduced to zero;

or

c) the student be deemed to have failed the module, and is not permitted for another assessment attempt for the

module.

Please refer to Taylor’s Dual Award Programme Guide for details on Assessment Offences.

Late submission of assignment

Assignments submitted within 24 hours after the published deadline will be penalised as below:

a) A mark of more than 50% for the assignment will be reduced to 50%. This reduced mark will be used in the

calculation of the overall module mark;

b) A mark of 50% or less will stand and be used in the calculation of the overall module mark.

Assignments will not be accepted after the 24 hour window and will be recorded as a non- submission. A mark of

ZERO will be awarded. Please see the section on Non Submission of Assignment below for more details.

Extension of Deadline

No extension will granted for the assignment, except in the case of extenuating circumstances. Please refer to the

section on Extenuating Circumstances in this booklet, should you like to request for consideration of extenuating

circumstances.

Students, whose application for extenuating circumstances is accepted, will not receive their marks, when the other

students who submitted on time receive theirs.

Non Submission of Assignment

Students who do not submit their assignment will be deemed to have forfeited their right to a second attempt (resit)

of the module. These students will be required to repeat the module with attendance and undertake all assessments

again (as their third attempt (repeat)).

Note that students are granted only four attempts at a module. If you do not pass the module in the fourth attempt,

you will be excluded from the Dual Award programme.

Feedback and Mark for the Assignment

The mark and feedback on the assignment will be provided on a Feedback Form. The purpose of the feedback is

to help you to assess your ability to apply the knowledge and concepts taught in the module in sufficient depth, as

well as your progress toward meeting the module objectives. The feedback and marks for the assignment will be

given to you within four weeks of your submission of the assignment.

FINAL EXAMINATION (50%)

The aim of the final exam is to test your understanding and ability to apply various international business concepts

under examination conditions. The final exam is a closed-book exam. Only “hard copy” dictionaries are

permitted for use in the exam, provided approval from the relevant authorities are made officially. The

dictionary must not be enhanced or tampered with in any way. Electronic dictionaries and mobile phones are

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not permitted. The use of dictionary during examination must be done with the prior approval from the

Examination Unit.

Final Examination Format

There are 2 sections in the final examination component.

Section A consists of a series structural questions that would total up to 50 marks of the overall 100 marks of

the examination component. Students are required to answer ALL the questions given in this section.

Section B requires students to answer TWO (2) out of three essay questions given in the question booklet.

Each question carries 25 marks each.

The final examination will be based on materials covered during class lectures, tutorials and discussions.

There will be examination revisions from time to time and also at the end of the semester that are useful in

preparing for the examination. Further information about the examination will be provided by the lecturer later.

The exam shall comprise of analytical, application and structured questions.

All students are granted only four attempts at a module. However, if you do not attend the final

examination, without approval, it will be deemed that you have forfeited your right to a second attempt

(resit). In which case, you will be required to repeat the module and undertake all assessments again (as the

third attempt (repeat)). If you do not pass the module in the fourth attempt, you will be excluded from the Dual

Award programme.

Please refer to the section on Extenuating Circumstances, should you like to request for consideration on the

grounds of extenuating circumstances.

REQUIREMENT FOR PASSING MODULE

To pass this module, you are required to achieve:

• at least 40% for continuous assessments component; AND

• at least 40% for final exam; AND

• an overall of at least 50

RESIT ASSESSMENTS

OPPORTUNITY TO ATTEMPT RESIT ASSESSMENTS

If you have achieved:

• an overall module mark of less than 50%, or

• a mark below 40% in either the continuous assessment component or the final examination component,

it would mean you have not passed module. In which case, you could be offered a resit attempt for one of the

component or for both components, depending on your final results.

To qualify for a resit opportunity, a student must:

• not have exhausted four assessment attempts in this module, AND

• have submitted his/her assessments on time, AND

• have attended the assessments .

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However, note that your right to resit could be forfeited if you have committed any assessment offences, did not

submit a piece of assessed work on time or failed to attend an assessment.

The mark for a resit component is capped at 50%.

RESIT CONTINUOUS ASSESSMENT

The resit assessment for the continuous assessment component shall be in the form of an assignment, with a

weighting of 50% of the overall module resit assessments.

The case study for the resit assignment and the assignment guidelines shall be made available on the module

webpage in TIMeS after the release of the final results.

RESIT EXAMINATION

The resit exam is a closed-book exam. Only non-programmable calculators and “hard copy” dictionaries are

permitted for use in the exam. The dictionary must not be enhanced or tampered with in any way. Electronic

dictionaries and mobile phones are not permitted. The resit examination shall comprise of calculations, application

and structured questions. The resit examination shall form 50% of the overall module resit assessments.

EXTENUATING CIRCUMSTANCES

Extenuating circumstances are circumstances which are unforeseen, unexpected, significantly disruptive and

beyond a student’s control. The circumstances must relate to a specific piece of assessment or examination rather

than being problems of a kind that affect a year as a whole or parts of it.

A student who is of the opinion that:

• his or her performance in an examination or in other assessed work has been adversely affected by an

extenuating circumstance(s), or

• his or her ability to attend an examination has been adversely affected by an extenuating circumstance(s).

could submit an Extenuating Circumstances Form to the Examinations Centre at Taylor’s University. The form must

be accompanied by supporting documentary evidence.

Acceptance of extenuating circumstances shall be evaluated on a case to case basis by an Extenuating

Circumstances Panel. The decision of the Panel shall be deemed as final.

Circumstances that are unlikely to be accepted as extenuating circumstances include the following:

• personal illness or disability for which special arrangements are already in place.

• colds or know conditions such as hay fever.

• normal examination stress or anxiety experienced during revision or the assessment period (unless

corroborated by medical evidence as a chronic condition and undergoing treatment).

• non serious domestic or personal disruptions (eg moving house, change of job, holidays, weddings, normal job

pressure, failed travel arrangements, financial difficulties, oversleeping).

• study related circumstances (equipment failure including computing/printer difficulties (unless they occur in the

examination itself), failure to have taken back up copies for work stolen or corrupted, bunching of

deadlines/examinations, missing books, poor time management, misreading the examination timetable, taking

the wrong examination).

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(Note: The above list is not exhaustive).

MODULE CALENDAR MARCH 2014

Week Date Lecture Topic Tutorial Assessment/

Key Dates

1 24

March

28

March

The World’s Marketplace

L1: Overview of IB & The Global

Marketplace ( Hill, Chow &

Udayasankar, Chap.1)

No

Tutorial

2 31 April 4 April L2: Legal, Political, & Technology in

IB( Hill, Chow & Udayasankar,

Chap.2)

Group

registration

deadline

3 7 April 11

April

L3: Role of Culture & Ethics in IB

( Hill, Chow & Udayasankar, Chap.3 &

4)

4 14 April 18

April

The International Environment

L4: International Trade & Investment

( Hill, Chow & Udayasankar, Chap.5)

5 21 April 25

April

L5:Trade Policies & International

Cooperation ( Hill, Chow &

Udayasankar, Chap.6 & 8)

Individual

Articles

Review

submission

23th April

2014,

(Wednesday),

by 12pm.

6 28 April 2 May Managing International Business

L6: International Strategic

Management ( Hill, Chow &


7 5 May 9 May L7: Strategies For Analysing &

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Entering Foreign Markets

( Hill, Chow & Udayasankar, Chap.14

& 15)

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12 May 16

May

L8: Strategic Alliances ( Hill, Chow &


Semester Break

19 May to 23 May

9 26 May 30

May

Managing International Business

Operations

L9: International Marketing ( Hill,

Chow & Udayasankar, Chap.17)

Group

Assignment

Submission

27th May 2014

(Tuesday), by

12pm

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2 June 6 June L10: International Operations

Management


11 9 June 13

June

L11: International Human Resource

Management and Labour Relations


12 16

June

20

June

L12:International Monetary System &

Balance Of Payment


13 23

June

27

June

L13: Foreign Exchange &

International Financial Markets

( Hill, Chow & Udayasankar, Chap.9 &

11)

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14 30

June

4 July L14: International Financial

Management


7 July 19 July Examination Week

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Dual Award Programme - Group Assignment Cover Sheet

Please complete the form (in capital letters) and attach it securely to the front of your assignment before submitting your assignment.

Student ID: ………………………………………………. Student ID: ………………………………………………. Student ID: ………………………………………………. Student ID: ………………………………………………. Student ID: ………………………………………………. Name of module: ……………………………………………… Name of tutor: ………………………………………………

Module code: B U S

Assignment title: ………………………………………………………………………………………………………………….. Due date & time: ………………………………………………………………………………………………………………….

We have read and understood the TU Dual Award Regulations on cheating, plagiarism and collusion. We declare that this piece of work is our own and does not contain any unacknowledged work from any other sources. We authorise the University to test any work submitted by us, using text comparison software, for instances of plagiarism. We understand this will involve the University or its contractor copying our work and storing it on a database to be used in future to test work submitted by others.

Note: The attachment of this statement on any electronically submitted assignments will be deemed to have the same authority as a signed statement.

Signed:

Signed: Signed: Date:

Signed:

Signed: Signed:

List of students (State full name & tutorial group in block capital)

1. ………………………………………. …………………………..

2. ……………………………………………………………………

3. ……………………………………………………………………

4. ……………………………………………………………………

5. ……………………………………………………………………

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Dual Award Programme

- Individual Assignment Cover Sheet

Please complete the form (in capital letters) and attach it securely to the front of your assignment before

submitting your assignment.

Student ID: …..…………………………………………………………………………..

Name of module tutor: …………………………… .................................... ………………………………………

Name of module: ………………………………………………………………………..

Module code: B U S

Assignment title:……………………………………………………………………………

Due date & time: …………………………………………………………………………

I have read and understood the TU Dual Award Regulations on cheating, plagiarism and collusion. I

declare that this piece of work is my own and does not contain any unacknowledged work from any other

sources.

I authorise the University to test any work submitted by me, using text comparison software, for instances

of plagiarism. I understand this will involve the University or its contractor copying my work and storing it

on a database to be used in future to test work submitted by others.

Note: The attachment of this statement on any electronically submitted assignments will be deemed to

have the same authority as a signed statement.

Signed:

Date:

State full name & tutorial group in block

capital

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*This mark is provisional and is subject to moderation and approval by the examining board

A. A feedback needs to be included with each assignment. Please complete all details in block capital clearly.

StudentID: Student ID:

Student ID: Student ID:

Student ID:

Title of Your Award:

Module Name and Code :

Name of Tutor:

Assignment Title:

Marks allocated Marks awarded

Introduction

Brief introduction of company &

country

10 marks

Strategic management

75 marks

Market analysis of Malaysia (20 marks)

Explanation of the selection

of marketing strategy(s) with

regards to the company’s

product operational

capabilities and market

environment.

(35 marks)

Effectiveness of the

marketing strategy employed

and opportunities &

challenges for growth

(20 marks)

DUAL AWARD PROGRAMME – GROUP ASSIGNMENT

FEEDBACK FORM

Mark*

/100

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Conclusion

5 marks

Structure and Styles

Presentation

Ability to relate

Logical flow

Language

Depth of analysis

10 marks

Any additional comments (if there is any):

Assessed by: Date:

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A. A feedback needs to be included with each assignment. Please complete all details in block capital clearly.

Student ID:

Title of Your Award:

Module Name and Code :

Name of Tutor:

Assignment Title:

B. This section will be completed by the tutor assessing your assignment: Areas that are commendable:

Areas that needed improvements:

Assessed by: Date:

DUAL AWARD PROGRAMME – INDIVIDUAL ARTICLES

REVIEW FEEDBACK FORM

Mark*

/15

*This mark is provisional and is subject to moderation and approval

by the examining board

IIB MIB 201403ss

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