II. Message from the Chief Executive Officer -...

I. Message from the Chairman

II. MessagefromtheChiefExecutiveOfficer

III. Background

IV. Objectives

V. Programme

VI. Status of the Malaysian Fruit Industry

VII. General Recommendations

VIII. Action Plan

IX. Programmes 1. Research and development on Malaysian fruit industry 2. Ensuring Sustainable Production 3. Value Adding through Fruit Processing and Food Safety Standards 4. Intensifying Fruit Marketing and Market Access 5. Promote Extension, Socio-Economic and Entrepreneurship

X. Conclusion

XI. Organising Committee

XII. Steering Committee

XIII. List of Participants

TABLE OF CONTENTS

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As Chairperson of the International Tropical Fruit Network (TFNet), it gives me great pleasure to join you today to preside over the official openingof theworkshoponRevitalizing theMalaysian Tropical Fruit Industry: Enhancing linkages among Small-Scale Producers and Other Stakeholders in the Value Chain. We are honoured that agencies under the Ministry of Agriculture and Agro-based Industry from different states, farmers’ organizations,entrepreneurs and the academicians are well represented here. A warm welcome is extended to all guests and delegates.

We love fruits and they are part of our food consumed everyday by most people. Behind the consumption of fruits for health and nutrition, are many activities such as production, the logistics, marketing and trade. Good agricultural practices in farms, supply chains are all mandatory for the production of clean, safe and high quality fruits to ensure there is premium market, elite consumption and trade enhancement. Among the constraints are farmers’ woes with pre-harvest and postharvest losses, pests and diseases and marketing problems. Addressingthesewillbetheobjectiveoftheworkshop,movingtowardsintensifiedproductionof safe and quality fruits and bringing farmers to be part of this.

The Ministry of Agriculture and Agro-based industry, as the host for TFNet, supports this effort of bringing together stakeholders from different disciplines, involved in the Malaysian fruit industry, onto a common platform to discuss the constraints and overlapping issues occurring in the system. Discussion and input by the much experienced and resourceful community here,willleadtotherevitalizationoftheMalaysianfruitindustry.Thisworkshopwillleadtomany more practical capacity building programmes conducted by TFNet as a consultative organizationinMalaysia.

The workshop will lead to future collaborations by the stakeholders in Malaysia and member countries in the exchange of human capital, knowledge, technologies and germplasm materials.

As Chairperson of TFNet, I highly recommend future collaborations between stakeholders and TFNettoachieveaprofitablefruitindustrythroughRevitalizingtheMalaysianFruitIndustrywith enhanced linkages among small-scale producers and other stakeholders in the value chain.

YBhg Datuk Seri Dr Ismail Hj Bakar

MESSAGE FROM:

The Secretary GeneralMinistry of Agriculture and Agro-based Industry, Malaysia andChairpersonInternational Tropical Fruits Network

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Onbehalfoftheorganizingcommittee,InternationalTropicalFruitNetwork(TFNet),Iwouldlike to extend a warm welcome to all delegates, resource persons, speakers and the Chairman of TFNet, YBhg. Datuk Seri Dr Ismail Hj Bakar, Secretary General Ministry of Agriculture and Agro-based Industry to thenationalworkshoponRevitalizing theMalaysian Tropical FruitIndustry: Enhancing Linkages among Small-Scale Producers and Other Stakeholders in the Value Chain.

TFNethastakenasteptoorganizethisworkshopwithsupportfromtheMinistryofAgricultureand Agro-based Industry based on TFNet’s primary goals and strategic plan for 2015 - 2020. We are working towards better networking among all players in the supply chain of the tropical fruit industry to ensure production, market, consumption, and trade enhancement. TFNet recognizestheinitiativesofallagenciesandtheprivatesectorbutthelackofharmonizationcanleadtoconflictingorredundantprogrammes.Thisworkshopaimstocreateanenvironmentforthestakeholderstocommunicateanddevelopwell-synergizedactivitiesinthefuture,leadingtowardsarevitalizedMalaysianfruitindustrythatcontributetosustainabledevelopmentgoalsand a richer economy. Working togetherwithMalaysianstakeholders fromfarmerrelatedorganizations,researchagencies, government, academia, entrepreneurs and the private sector, this workshop hopes to develop concrete plans to increase the production of selected fruits for domestic consumption and export market. Through the keynote address, plenary sessions and the group discussion during this event, we will identify the challenges and develop a multi-stakeholder roadmap that recommends harmonious solutions and strategies for a brighter future of Malaysia’s tropical fruit industry.

Thank you for all valuable support from the Ministry of Agriculture and Agro-based Industry and its agencies, resource persons from research agencies and academic institutions, representativesfromfarmer’sorganization,entrepreneursandtheprivatesector.

“Facilitating sustainable tropical fruit development”

The Chief Executive OfficerInternational Tropical Fruits Network

MESSAGE FROM:

Dr Mohd Desa Hassim

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BACKGROUND

The International Tropical Fruit Network (TFNet) and the Ministry of Agriculture and Agro-based Industry (MOA) worked together to host a three day Workshop to examine the status of the tropical fruit industry and discuss issues that hamper the industry while recommending opportunities that will see growth in the industry. The Workshop was attended by 60 participants from departments and agencies of the Ministry of Agriculture and Agrobased Industry,universitiesaswellas theprivatesector likeMBGFruitShop,KulimBerhad,NazaPlantations, Jeruk Madu Perlis and GWG Sdn Bhd.

A keynote address by the Secretary-General ofMOA and fifteen papers were presentedcovering Research and Development, Fruit Production, Fruit Processing and Food Safety Standards, Fruit Marketing and Market Access as well as Extension and Socio-Economic Well-being of Rural Communities. The welcome address by the CEO of TFNet stressed the urgent need for renewed action plans for the fruit industry in Malaysia. He emphasised there should be increased fruit production with immediate effect and suggested that all agencies in the Ministry to plant fruit trees on a large scale especially the Musang King Durian variety. The Ministry should also embark on nationwide campaigns on fruit tree planting stating that TFNet can assist the Ministry to do a roadshow and other activities. The Workshop recommends that the Ministry should form and assign the National Fruit Council to coordinate all activities in the fruit industry. During the Workshop, the participants discussed issues and challenges and possible solutions towards an improved Malaysian tropical fruit industry. On the third day, the participants visited the MARDI Agrotechnology Park in Langkawi.

TheWorkshopwassuccessfullycarriedoutandtheobjectivesoftheWorkshopwerefulfilledthrough paper presentations, group discussions, elaborate exchange of knowledge and networking.TFNetfulfilleditsroleinorganizingandfacilitatingtheWorkshopwiththepublicand private sectors hence creating the much needed platform for collaboration of stakeholders and exchange of knowledge on the Malaysian fruit industry.

OBJECTIVES

The Workshop worked on discussions with the following objectives in mind.

1. To promote research and development to improve supply chain process for domestic and export markets of fruit.

2. To enable relevant government agencies and the private sector and small producers to conform to Good Agricultural Practices with increased, safe and quality fruit production.

3. To discuss and recommend fruit processing methods, packaging, labelling and complying with available national and international standards.

4. To improve marketing channels to facilitate domestic and international trade.5. To promote awareness, extension and socio-economic well-being among rural communities.

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PROGRAMME

DAY ONE - 8 AUGUST 2016 08:30 – 09:00 Registration of participants 09:00 – 09:10 TFNet’s Welcome Speech

Dr Mohd Desa HassimChiefExecutiveOfficer,InternationalTropicalFruitNetwork(TFNet)

09:10 – 09:20 Keynote address YBhg Datuk Seri Dr Ismail Hj BakarSecretary-General, Ministry of Agriculture and Agro-based Industry, Malaysia

09:20 – 10:00 Coffee break 10:00 – 10:30 Overview on Current Situation of the Malaysian Fruit Industry with reference to the National Agro-

Food Policy 2011 - 2020YBhg Datuk Hj Jabar Shaik MohideenDeputy Director General (Development), DOA

Session 1: Research and development to improve supply chain process for domestic and export markets of fruitsChairman: YBhg Datuk Hj Jabar Shaik Mohideen, Deputy Director General (Development), DOA 10:30 – 10:45 Constraints and challenges in the Malaysian fruit industry: Taking responsibility for what happens in

our own supply chains Prof Madya Dr Amin Mahir Abdullah Head, Department of Agribusiness, Faculty of Agriculture, UPM

10:45 – 11:00 Prospective R&D along the entire supply chain for Malaysian fruits DrPauziahMudaDirector, Horticulture Research Centre, MARDI

11:00 – 11:15 Research activities on prospective fruits in Sarawak Mr Lau Cheng Yuon Deputy Director, DOA Sarawak

11:15 – 11:30 Future-Proof Farming: Mango in the Greenhouse in Perlis Dr Md Nor Jaafar Director, Institute of Sustainable Agrotech, UNIMAP

Session 2: Fruit production - Coordinating extension services in response to evolving demands for safe & quality fruits Chairman:DrPauziahMuda,Director,HorticultureResearchCentre,MARDI11:30 – 11:45 Increased production of selected fruits under Department of Agriculture

Mr Abdul Daut Director, Horticulture Division, DOA

11:45 – 12:00 Future prospects on banana production in Sabah TuanIdrusShafieDirector, DOA Sabah

12:00 – 12:15 Transforming multiple varieties of pineapple to MD2 for high value marketDr Jamaliah Laham Director, Planting and Crop Division, MPIB

12:15 – 12:30 Melon production: Marketing approach for safe and quality produce Mr Muhammad Syukri Bin Abdul Halim Agronomist, Green World Genetics Sdn Bhd

Session 3: Fruit processing and food safety standards: Challenges and solutionsChairman: Mr Nik Mohd Shaharil bin Nik Md. Hashim, Director, Division of Farm Production, FOA12:30 – 12:45 Fruit processing in Malaysia: Prospects & challenges

Mr Mohd Salekhan Othman Principal Assistant Secretary, Division of Agro-based Industry, MOA

12:45 – 1:00 Distributing fresh fruit by a private entrepreneur: A successful experience Mr Adnan Lee ChiefExecutiveOfficer,MBGFruitShop

1:00 – 2:00 Lunch break

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Session 4: Fruit marketing channels in Malaysia: Challenges and solutionsChairman: YBhg Dato’ Haji Sahdan bin Salim, Director General, MPIB

2:00 – 2:30 Challenges in overcoming SPS requirement for market access of selected Malaysian fruits MrArizalArshadPrincipal Assistant Director, Plant Biosecurity Division, DOA

2.30 – 2.45 Marketing of Malaysian fruits: Cross cutting issues and challenges Dato’ Sharifah bt Hashim Deputy Director General (Operation), FAMA

Session 5: Extension and Socio-economic well-being among rural communities: Challenges and solutionsChairman: Mr Khairuddin Tahir (Consultant)

2:45 – 3:00 Empowering rural farmers and entrepreneurs towards quality fruit productionMr Ismail Muhammad Deputy Director, Division of Agriculture Extension and Agro-based Industry, DOA

3:00 – 3:15 Integration of Farmers’ Organization into the fruit value chain Mr Mohd Saupee bin SudinHead, Vegetable and Fruit Production Branch, FOA

3:15 – 3:30 Briefing on the breakout session for 5 groups and 5 moderators Dr Mohd Desa Hassim ChiefExecutiveOfficer,TFNet

3:30 – 6:00 Group discussion – 5 groups6:00 End of Day One programme8:00 Dinner hosted by Ministry of Agriculture and Agro-Based Industries

DAY TWO - 9 AUGUST 201608:30 – 10:30 Group discussion, continued.09:30 – 10:00 Coffee break while workingChairman: Mr Khairuddin Tahir10:30 – 11:00 Presentation by Group 1 11:00 – 11:30 Presentation by Group 211:30 – 12:00 Presentation by Group 312:00 – 12:30 Presentation by Group 412:30 – 1:00 Presentation by Group 5 1:00 – 2:00 Lunch break 2:00 – 3:30 Consolidationofallfindingsanddraftingofresolutions 3:30 – 4:00 ThankyoumessagebyDrMohdDesaHassim,ChiefExecutiveOfficer,TFNet

Closing remarks by Ministry of Agriculture and Agro-based Industry5:00 Tea break

Session ends

DAY THREE - 10 AUGUST 2016

9:00 Field trip to MARDI Agrotechnology Park, Langkawi

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STATUS OF MALAYSIAN FRUIT INDUSTRY

According to the presentations during the Workshop, Malaysia produces approximately 1,589,271 tonnes of fruits from 199,709 ha of land or 9.5% of total agriculture area (5.5 million ha). There are around 474,790 agriculture farmers in Malaysia of which 145,773 are fruit farmers. Small fruit farmers produce 86% percent of the fruit production while the rest from entrepreneurs and companies. Out of this, only around 6.6% fruit farmers have been certifiedwithMyGAPtotallingto13,200ha.

In 2015, Malaysia imported 233,579 tonnes of fruits and exported around 253,336 tonnes. Out of the total amount of tropical fruits imported in 2015, 34% are fruit types (pineapple, mango, durian, guava, watermelon, banana, rambutan, jackfruit, mangosteen, papaya, starfruit, langsat, longan, chiku, avocado) that can be easily grown in Malaysia. Malaysian fruits have high demand locally and in export markets such as Singapore, Hong Kong, Taiwan, Indonesia, China, UAE, Thailand, Saudi Arabia and Australia. Productivity is increasing very slowly around 0.9% per year, however, imports have increased 4.2% per year.

TheNationalAgroFoodPolicy (NAP) for theperiod2011-2020,has identified tenmajorcommercial varieties such as pineapple, starfruit, watermelon, papaya, banana, jackfruit, durian, rambutan, mango and mangosteen. The Workshop discussed major challenges in the Malaysian Fruit Industry that need urgent attention by various stakeholders and requiring sufficientpublicfinanceandprivateinvestmenttoachievetheNAPtargets.

Some of the issues that were broadly addressed in this Workshop include inconsistent fruit production, fruit perishability contributing to the decline in fruit quality, pest and disease outbreaks and poor early warning system for monitoring pests and diseases, scarcity in production area, high cost of labour, inadequate transportation and distribution channels as well as slow dissemination and adoption of available technology.

For some selected fruits there are gaps in research and development along the supply chain. Thereisalsoalackofcertifiedandcleancommercialseed/plantingmaterialsandthisisfurtherexacerbated by stakeholders and players in this industry not working together in synergy.

GENERAL RECOMMENDATIONS

The Workshop had offered recommendations to address the challenges in the fruit industry. ConsideringitisthefinalphaseoftheimplementationoftheNAPandtheon-goingreviewof the Policy, the Workshop recognises the urgent need, for MOA and its departments and agencies in collaboration with other Ministries and public institutions such as the universities aswell asNGOs, international organizations andprivate entities towork as a teamandsustainably revitalise the fruit industry complementing one another along the value chain.

In this regard, the Workshop proposes of upmost importance to immediately establish the National Fruit Council as envisaged by NAP to coordinate all activities in the supply chain. TheWorkshopremindedthatvariousplatformshavebeenidentifiedintheNAPtocoordinatestakeholders’ participation and hence contributing to achieving NAP fruit industry targets.

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The Workshop acknowledges the need for identifying and applying participatory research and development results and packaged technologies as well as ensuring adequate funding for R&D, training researchers and service providers. In addition, intensifying collaboration with international and regional research and agricultural bodies is also essential.

TheWorkshop emphasizes the need to increase production and supply of quality tropicalfruits for domestic and export markets. With increasing local consumption and pending better market access for Malaysian fruits overseas such as durian, mangosteen and pineapples, supply has to increase through upgrading existing production as well as promoting to the private sector and new entrepreneurs to invest in the fruit industry.

The outbreak of pest and diseases in the fruit industry and lack of immediate solutions and development of improved varieties in the long run have been a major concern of fruit industry players and contributed to the decline in the papaya and banana production. In addition, there need to be technological improvement on on-going agronomic production, processing and marketing along the value chain in line with good agriculture and manufacturing practices.

TheMinistry ofAgriculture has to intensify the support for cluster development of specificfruit types along the supply chain by promoting private company anchor-contract farming, empoweringFarmersAssociation/SMEs/Youthinmentor-menteeinitiatives,andintensifyingthe growing fruits in replanting areas of oil palm and rubber as envisioned in NAP. In the downstreamsector,moreSMEsneedtoparticipateinvalue-addedproductsandunifiedeffortsin improving marketing channels locally and market access for export.

Beside its contribution to income and employment generation, the fruit industry should also be viewed as a major contributor to better nutrition and wellness of Malaysians in light of alarming increases in incidents of nutrition related diseases such as obesity, diabetes and cardio-vascular problems. In this regard, campaigns and promotion of semi processed cut fruits, fruit juices and fruit based convenience and functional food for all segments of society has to be conducted on a regular basis. Collaboration with other relevant Ministries and NGOsshouldbeintensified.

The Malaysian fruit industry should continue to focus on the value chain development of the selected ten fruit types namely pineapple, banana, papaya, durian, mango, watermelon, jackfruit, starfruit, rambutan, mangosteen as well as selected underutilised fruits such as dabai in Sarawak that will contribute to Malaysia’s socio-economic development as well as health and nutrition of its population. For the local market and within these fruit types, to enhance crop diversity and cater for a wide selection of consumer preference, a broad range of varieties and clones must be grown and be promoted.

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ACTION PLAN TOWARDS REVITALIZING THE MALAYSIAN FRUIT INDUSTRY

Malaysian fruit industry is in urgent need of revitalising given its challenges and the opportunities to meet increasing demands locally and for export which is expected to increase to 2.7 million metric tonnes (MT) by 2020 (NAP).

PROGRAMMES

1. Research and development on Malaysian fruit industry

Objective:To identify and apply quick-win and high impact research and development as well as packaging sustainable cutting-edge technology to ensure competitiveness.

Rationale: Currently research is not focussing on industries’ needs along the supply chain which are causing gaps between research institutions, universities and the requirements of the industry. There is also lack of research in priority areas such as pest and diseases, and improved seeds and planting materials. Technology transfer and adaption of a new method take a long time to reach the farmers as well.

Projects:a. Immediate release of new fruit types with resistant and commercial value. b. Develop new improved disease resistant varieties of papaya (bacterial die back and

Papaya Ring Spot Virus), pineapple (bacterial heart rot and black heart disease) and banana (Banana Blood Disease, Fusarium and Moko).

c. Study on shortening the juvenility period in mangosteen.d. Develop elite accessions of Harumanis mango variety so as to increase production

throughout the year. e. Research compilation of complete database on underutilized fruits and identify

potentialonesforcommercialization.f. Develop assessment protocols for fruit research activities in Malaysia with fixed

timetable and deadlines to study the performance of each fruit tree type.g.Tosustainproductionofdurianbyzoningbasedonecologicalnichetoprolongthe

production season. h. Develop a database on past research on tropical fruits and also the directory of the

experts in the country.i. Packaging sustainable technology to ensure competitiveness.

2. Ensuring Sustainable Production

Objective:To increase production and ensure safe and quality Malaysian fruits for domestic and export markets.

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Rationale:The consumers look for premium fruit quality, consistency and food safety. A grower looksforfarmprofitability.Productionpracticesmustthenbebasedongoodagriculturepractices (GAP).

Projects:a. Increase production of elite accessions of Harumanis Mango, Musang King Durian

throughzoningbasedonecologicalnichetoprolongproductionseason.b.Supplyenoughcertifiedplantingmaterialstotheindustrythroughtheestablishment

of more public and private nurseries.c. On-going awareness and capacity building to minimise pre-harvest and postharvest

losses through good agricultural practices.d. On-going programmes to encourage and train youth to be agropreneurs.e. AcceleratetheenactmentofSeedActwithimmediateeffecttopreventuncertified

seeds and planting materials to be used liberally.f. Intensify engagements with agriculture attaches, FACE, MATRADE, TFNet and fruit

growers and exporters associations to facilitate market access and international trade.

g.Reviewthecurrentagro-climaticcropzoningforMalaysianfruitfarming.

3. Value Adding through Fruit Processing and Food Safety Standards

Objective: To harmonise fruit processing methods, packaging, labelling and complying with available national and international standards.

Rationale:Fruit loss due to quick over ripening can be avoided through processing. Technology development programmes for fruit based products are much needed and must be expedited. These products in the form of dried fruits, chips, jams, puree or fruit powder once developed can be also be used in cosmetology industry, supplementary food for the elderly, children and the sports community. It is important to develop attractive and safe packaging materials following national and international standards.

Projects:a. Develop and promote technology on improved packaging of fresh, semi processed

and processed fruit for domestic and global markets.b.Productionofnon-seasonalfruitcultivarsthatcanbespecificallyusedforprocessing

into value added products.c. Build on new supply chains for different types of processed fruits adhering to fruit

safety standards.d. Develop composite convenient food through the incorporation of fruit, replacing

rice, wheat and meats.e. Develop protocols for pureed and powdered premium fruits for specialised foods

suitable for geriatrics, babies and athletes.f. Studyonusingfruitsincosmeticsandsoapstoenhancethequalitiesandbenefits.

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4. Intensifying Fruit Marketing and Market Access

Objective:To improve market access and marketing of fruits and fruit products to facilitate domestic and international trade through supply chain process.

Rationale:Therevitalisationofthefruitindustrycanbecatalysedbyimprovingmarketingefficiencyand improving market access to selected countries. Currently, the industry is facing glut and low price of some seasonal fruits and limited market of fresh fruits overseas.

Projects:a.MarketresearchconductedforMalaysianfruittypesledbymarketingorganization

and should be all market driven.b. Study and identify pest and disease constraints faced by farmers affected by losses

in production and market access and also establish some immediate solutions.c. Promoting direct marketing to consumers through farmer’s markets and e-marketing. d.Minimize post-harvest losses, asymmetry market information and inefficient

marketing systems.e. Develop and improve supply chain process through system approach for premium

fruits.f. Regular programmes with fruit farmers, marketers and multinational companies on

biosecurity measures, MYGAP, GMP and HACCP. g. Conduct a stakeholder Workshop on Malaysian fruit each year.

5. Promote Extension, Socio-Economic and Entrepreneurship

Objectives:Expand all activities in fruit production towards participation of entrepreneurs and youth agropreneurs.

Rationale:Increased production will supply the demand locally and for export. Through empowerment of youth and the unemployed, the fruit industry will be able to increase the income of farmers and young entrepreneurs, provide employment and upgrade their livelihood.

Projects:a. Regular awareness programmes from school level to higher education levels conducted

through campaigns, seminars, carnivals, agro pitching reality programmes.b. Training programme by experienced mentors to groom and motivate young adults

to take part in fruit farming activities.c. Permanent production hubs for youth should be linked to other activities along the

value chain through on-going programmes.d. Engagement with rural women and farm communities on postharvest and processing

activities for added income.e. Governmentprogrammestopopularizeunderutilizedfruits.

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f. Promotion and campaigns to increase consumption of fruits in school through fruit feeding programs.

g. Web based programmes on success stories and business model are developed to draw the youth. The information portals, MyAgrosis members, National Agriculture Training Centre (NATC), UiTM, UPM, UCAM, NIEW are already available.

h. Conduct campaigns to encourage youth in fruit supply chain management sector through attachment.

CONCLUSION

Working in synergy towards a more robust fruit industry, the Workshop acknowledges the pivotal and leading role of the Ministry of Agriculture and Agro-based Industry in ensuring the realisation of the aspiration and targets of the NAP. Of immediate concern and action is the establishment of the National Fruit Council and activation of FACE so that the various recommendations of the Workshop could be further elaborated and acted upon in a holistic manner by the relevant stakeholders along the value chain. A campaign on planting fruit trees is also recommended to increase the public awareness on the importance of fruit trees for the future.

Solicitingadequatepublicfinanceandencouragingprivate investment inkeyprogrammesandprojects identified by theWorkshopwill inevitably contribute to the revitalisation andsustainability of the fruit industry in Malaysia.

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ORGANIZING COMMITTEE

TheOrganizingCommittee ismadeupof theSecretaryGeneralof theMinistryofAgricultureandAgro-Based Industry and the heads of the government agencies under MOA and representatives of the private sector. The committee members are listed below:

CHAIRMAN : YBhg Datuk Seri Dr Ismail Hj Bakar Secretary General, Ministry of Agriculture and Agro-Based Industry (MOA)SECRETARY : DrMohdDesaHassim,ChiefExecutiveOfficer International Tropical Fruit Network (TFNet)MEMBERS :

i. YBhg Dato’ Ahmad Zakaria bin Mohamad Sidek Director General, Department of Agriculture Malaysia (DOA) ii. YBhg Dato’ Dr Sharif Haron Director General, Malaysian Agriculture Research and Development Institute (MARDI) iii. YBhg Dato’ Ahmad bin Ishak Director General, Federal Agricultural and Marketing Authority (FAMA) iv. YBhg Dato’ Zainal bin Dahalan DirectorGeneral,Farmers’OrganizationAuthority(LPP) v. YBhg Dato’ Haji Sahdan bin Salim Director General, Malaysian Pineapple Industry Board (MPIB) vi. YBhgTuanIdrusShafie Director, Department of Agriculture, Sabah vii. YBhg Datu Lai Kui Fong Director, Department of Agriculture, Sarawak viii. Prof Dr Abdul Shukor Juraimi, Dean, Faculty of Agriculture, Universiti Putra Malaysia viii. MrAbdulRazakAya NAZA Plantations Sdn. Bhd. ix. Mr Jeffrey Choong Wong Thiam President, Kuala Lumpur and Selangor Fruit Farmers’ Association x. Dato’WanMohdFadzmiWanOthman Persident/CEO,Agrobank xi. Pn Norison binti Ramli Undersecretary, Agro-based Industry Division, Ministry of Agriculture and Agro-Based Industry (MOA) xii. Mr Nasrul Haqiim bin Mohd Nasir Principal Assistant Secretary, International Division, Ministry of Agriculture and Agro-

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STEERING COMMITTEE

CHAIRMAN : DrMohdDesaHassim,ChiefExecutiveOfficer, International Tropical Fruit Network (TFNet)SECRETARY : Dr Siti Zaharah Sakimin, Lecturer, Faculty of Agriculture, Universiti Putra Malaysia (UPM)MEMBERS : i. Mr Mohd Salekhan Othman Principal Assistant Secretary, Agro-based Industry Division, Ministry of Agriculture and Agro-Based Industry ii. DrRazaliMustaffa Deputy Director, Horticulture Research Centre, Malaysian Agriculture and Research Development Institute (MARDI) iii. Mr Manogaran Munisami Principal Assistant Director, Horticulture Division, Department of Agriculture iv. Ms Florence C. Ginibun PrincipalAssistantDirectorandTFNetBureauOfficerforMalaysia, International Unit, Planning, Information Technology and Communication Division, Department of Agriculture (DOA) v. Mr Abdul Rashid B. Bahri, Division Director, Contract Farming Division, Federal Agricultural Marketing Authority (FAMA) vi. Mr Shahril Shamsir Head, Policy, Strategic & International, Planning and Evaluation Division, Farmers’OrganizationAuthority(LPP) vii. Dr Jamaliah binti Laham Director, Extension and Planting Development Division, Malaysian Pineapple Industry Board (MPIB) viii. Mr Alvin Lo Secretary, Malaysia Fruit Farmers’ Association ix. Dr Chua Kim Aik ChiefExecutiveOfficer,GreenWorldGeneticsSdn.Bhd. x. Ms Maria Christina Stephensons ProjectOfficer,InternationalTropicalFruitsNetwork(TFNet) xi. Ms Hariyatul Asni Abdul Rani AdministrativeOfficer,InternationalTropicalFruitsNetwork(TFNet) xii. Ms Nik Faridahtul Asiah Muhammad Iskandar ITOfficer,InternationalTropicalFruitsNetwork(TFNet) xiii. Mr Christian Anthony Tolentino Cangao InformationOfficer,InternationalTropicalFruitsNetwork(TFNet) xiv. Ms Noor Ba’ah Abdol Said Secretary, International Tropical Fruits Network (TFNet)

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LIST OF PARTICIPANTS

No. Name Affiliation Tel. No. Fax No. Email1 En. Ahmad Munir Hj

YusoffTimbalan Pengarah, Pengembangan, DoA Kedah

04 7775000 04 7775005 [email protected]

2 En. Shukor Abdullah Ketua Bahagian, Pembangunan Komoditi, DoA Kedah

04 7775000 04 7775005 [email protected]

3 Ms. Sharifah Ishak Pegawai Pertanian, Daerah Kubang Pasu, DoA Kedah

04 7775000 04 7775005 [email protected]

4 Ms. Fadzilah Hashim Pegawai Pertanian, Daerah Baling, DoA Kedah

04 7775000 04 7775005 [email protected]

5 En. Arizal Arshad Ketua Penolong Pengarah, Biosekuriti Tanaman, DoA Kuala Lumpur

03 2030 1420 03 2691 3550 [email protected]

6 Ms. Nor Sam Alwi Ketua Penolong Pengarah, Hortikultur, DoA Putrajaya

03 8870 3412 012 225 6594

03 8888 8319 [email protected]

7 Ms. Florence C. Ginibun

Ketua Penolong Pengarah, Perancangan Teknologi Maklumat dan Komunikasi, DoA Putrajaya

03 8870 3008 03 8888 4775 [email protected]

8 Datuk Hj Jabar Shaik Mohideen

Timbalan Ketua Pengarah, Pembangunan, DoA Putrajaya

03 8870 3004 03 8888 5069 [email protected]

9 En. Abdul Bin Daut Pengarah, Hortikultur, DoA Putrajaya

03 8870 3412 03 8888 8319 [email protected]

10 En. Ismail Muhammed

Timbalan Pengarah, Pengembangan dan Industri Asas Tani, DoA Putrajaya

03 8870 3437 03 8870 3377 [email protected]

11 Mr. Manogaran a/l Munisami

Ketua Penolong Pengarah Kanan, Hortikultur, DoA Putrajaya

03 8870 3004 03 8888 8319 [email protected]

12 En. Mohd Azhrul noor Ab Manaf

Penolong Pengarah, Corporate Communication Div, DoA Putrajaya (Media)

03 8870 3132 013 226 6456


13 En. Khairil Helmi Khalid

Pembantu Operasi, Corporate Communication Div, DoA Putrajaya (Media)

03 8870 3132 017 2134 620


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No. Name Affiliation Tel. No. Fax No. Email14 En. Mohd Redzuan

BahamanPembantu Operasi, Corporate Communication Div, DoA Putrajaya (Media)

03 8870 3132 017 292 2974

03 8870 3157 N/A

15 Mr. Lau Cheng Yuon Timbalan Pengarah, Pertanian, DoA Sarawak

082 6111 71 082 6111 78 [email protected]

16 Ms. Pearlycia Brooke Pegawai Penyelidik, Pertanian, DoA Sarawak

082 6149 33 082 6111 78 [email protected]

17 Prof Madya Dr. Amin Mahir Abdullah

Perniagaantani & Ekonomi Biosumber , Fac. Agri, UPM

03 8947 4897 8940 8319 [email protected]

18 Dr. Siti Zaharah Sakimin

Pensyarah Kanan, Jabatan Sains Tanaman, Fac. Agri, UPM

03 8947 4941 012 784 7290

8940 8445 [email protected]

19 Dato' Sharifah Hashim

Timbalan Ketua Pengarah, Operasi, FAMA

03 6120 2824 012 309 4210


20 En. Zulkifly Suhaimi Penolong Pengarah, Cawangan Pendidikan Pemasaran, FAMA

6126 2020 EXT 4353 / 013 380 7493


21 En. Che Ghani Che Wan

Pengarah Kanan, Industri Asas Tani, FAMA

019 221 1340 6137 4631 [email protected]

22 En. Mohamad Ridzuan Sirun

Penolong Pengarah Kanan, Bahagian Export Antarabangsa, FAMA

019 357 1083 6137 4632 [email protected]

23 Abdul Rashid Bahri Pengarah Bahagian, Bahagian Ladang Kontrak, FAMA

013 252 2612 6137 4633 [email protected]

24 En. Muhammad Syukri Abdul Halim

Agronomist, Green World Genetics

03 6277 5570 03 6275 9908 [email protected]

25 Hj Sobri & Spouse Pengusaha, Hj Sobri Food Industries


26 En. Kamarulzaman Othman

Pengurus Besar, Kulim Msia

07 8635 611 019 790 2692


27 En Mohd Saupee Sudin

Ketua Cawangan Sayuran & Buah-Buahan, Bahagian Pengeluaran Ladang, LPP

03 2610 9763 013 357 5421

2697 0486 [email protected]

28 En Nik Mohd Shaharil Nik Md Hashim

Pengarah, Bahagian Pengeluaran Ladang, LPP

03 2610 1758 03 2697 0987 [email protected]

29 Tn Hj Hamzah Bahari

Timbalan Ketua Pengarah, Pembangunan, LPP

03 2697 9600 03 2697 0987 [email protected]

30 En. Shahril Shamir Ketua Cawangan Dasar Strategik & Antarabangsa, Perancangan dan Penilaian, LPP

03 2697 1690 03 2697 0987 [email protected]

18

No. Name Affiliation Tel. No. Fax No. Email31 En. Fakhruzrazi

Mohd NoorPen Pegawai Pertanian, MADA

04 731 2162 012 488 9705


32 En. Azhar Ahmad Pen. Pegawai Pertanian, MADA

04 731 2162 019 440 3003


33 Dr. Zainuddin Hj Meon

Pegawai Penyelidik, Pusat Penyelidikan Hortikultur, MARDI

03 8953 6629 012 353 5411


34 Dr. Rozlaily Zainol Timbalan Pengarah (HR01), Pusat Penyelidikan Hortikultur, MARDI

03 8953 6261 017 323 7429


35 Dr. Johari Sarip Pegawai Penyelidik Prinsipal, Pusat Penyelidikan Hortikultur, MARDI

03 8953 6228 012 408 5901


36 Tn Hj Shamsudin Osman

Pegawai Penyelidik Prinsipal - Kontrak, Pusat Penyelidikan Hortikultur, MARDI

03 8953 6251 019 361 5365


37 Ms. Joanna Cho Lee Ying

Pegawai Penyelidik, Pusat Penyelidikan Hortikultur, MARDI

03 8953 6239 012 216 9301


38 Dr. Chubashini Suntharalingam

Timbalan Pengarah, Pusat Penyelidikan Ekonomi & Sains Sosial, MARDI

03 8953 6361 019 241 7173


39 En. Ab. Kahar Sandrang

Pegawai Penyelidik Prinsipal, Pusat Penyelidikan Hortikultur, MARDI

03 8953 6227 019 201 7624


40 Dr. Aida Hamimi Ibrahim

Pegawai Penyelidik Kanan, Pusat Penyelidikan Sains Teknologi Makanan, MARDI

03 8953 6385 013 340 4437


41 Tn Hj Hassan Said Pengarah, Pusat Promosi & Pembangunan Perniagaan,MARDI

03 8953 6800 019 934 6286


42 Dr. Pauziah Muda Pengarah, Pusat Promosi & Pembangunan Perniagaan,MARDI

03 8953 6260 013 366 0555


43 Dr. Razali Mustaffa Timbalan Pengarah, Pusat Penyelidikan Hortikultur,MARDI

03 8953 6262 013 384 0050


44 Mr. Adnan Lee Abdullah

Pengarah Urusan, MBG Fruit

03 6148 8602 03 6140 2988 [email protected]

45 Mrs Adnan Lee Abdullah

MBG Fruit 03 6148 8602 03 6140 2988 [email protected]

19

No. Name Affiliation Tel. No. Fax No. Email46 En. Mohd. Salekhan

OthmanKetua Penolong Setiausaha, Bahagian Industri Asas Tani,MoA

03 8870 1796 019 271 2303


47 En. Rosmizam Md Yusof

Pengarah Pejabat Wilayah, Tengah Selangor, MPIB


48 Wan Mohd. Adiasrol Wan Hussain

Penolong Pengarah, Pemasaran dan Industri Asas Tani, MPIB

07 235 1211 07 236 5964 [email protected]

49 Ahmad Fitri Yusof Pegawai Ehwal Ekonomi, Bahagian Perancangan Strategik, MPIB

07 235 1211 07 236 5964 [email protected]

50 Dr. Jamaliah Laham Pegawai Ekonomi, Pengembangan dan Pembangunan Tanaman,MPIB

07 236 1211 ext 134 013 720 8168

07 236 5694 07 236 5451

jamaliah @mpib.gov.my

51 En. Abdul Razak Aya NAZA Plantation 03 7953 2888 03 7954 1198 [email protected] En Mohd Khairuddin

Md TahirFreelance Consultant 019 232 6689 N/A [email protected]

53 Dr. Mohd Desa Hj Hassim

Ketua Pegawai Eksekutif, TFNet

013 3977198 03 8941 6591 [email protected]

54 Maria Christina Stephensons

Pegawai Projek, TFNet 016 26000075 03 8941 6591 [email protected]

55 Hariyatul Asni Abdul Rani

Pegawai Tadbir & Finance, TFNet

019 617 7568 03 8941 6591 [email protected]

56 Nik Faridahtul Asiah Mohd Iskandar

Pegawai IT, TFNet 012 360 5781 03 8941 6591 [email protected]

57 Christian Anthony T. Cangao

Pegawai Informasi, TFNet

011 23109171 03 8941 6591 [email protected]

58 Govindaras a/l Sadaiyan

Pemandu, TFNet 012 676 0987 03 8941 6591 N/A

59 Prof. Madya Dr. Mahmad Nor Jaafar

Pengarah Inst of Sustainable Agrotechnology UNIMAP

04 945 6614 019 410 2024


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