IHT presentation 08/05/01 PRESENTING AND INTERPRETING HEALTH RISKS AND BENEFITS: THE ROLE OF THE...
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Transcript of IHT presentation 08/05/01 PRESENTING AND INTERPRETING HEALTH RISKS AND BENEFITS: THE ROLE OF THE...
IHT presentation 08/05/01
PRESENTING AND INTERPRETING HEALTH
RISKS AND BENEFITS:THE ROLE OF THE
INTERNET
Flis Henwood, Sally Wyatt and Angie Hart
IHT presentation 08/05/01
Policy context
• Information seen as key resource in health care: ‘Information for Health’, ‘Building the Information Core’ etc.
• ICTs have central role in this ‘information for health’ strategy, for improving health information management at organisational and individual levels
IHT presentation 08/05/01
Consumer health information
• Ease of access to appropriate information seen as central for patient empowerment and consumer involvement in health care decision-making
• ICTs have central role in reducing health inequalities- for example, by overcoming problems of social isolation for some patient groups
IHT presentation 08/05/01
ICT-related projects in IHT programme
• NHS Direct and patient empowerment
• The use of Internet technologies for people with an acquired communications impairment (aphasia)
• Presenting and interpreting health risks and benefits: The role of the Internet
IHT presentation 08/05/01
Brief description
• A qualitative study of the information strategies employed by Internet users and non-users seeking information about the health risks and benefits of HRT and Viagra
IHT presentation 08/05/01
Key questions
• Is Internet empowering for healthcare consumers?
• Does it enable them to better assess health risks and benefits? How, why?
• Does it enable them to better negotiate with healthcare professionals regarding treatments? How, why?
IHT presentation 08/05/01
Which IHT?
• The Internet - having the potential to change the ways in which health risks and benefits are presented and interpreted
• HRT and Viagra - implicated in changing constructions of gender, sexuality and the ageing body
IHT presentation 08/05/01
Linking the two debates: optimistic scenario
• Greater availability of health information (for example, via the Internet) will lead to the emergence of more informed patients
• These ‘informed’ or ‘reflexive’ patients are better able to assess the risks and benefits of alternative treatments for themselves
IHT presentation 08/05/01
Linking the two debates: pessimistic scenario
• Internet inequalities: differential access to the skills, equipment and services required to take advantage of the information carried by new media
• Over-abundance of information available on-line leads to confusion and anxiety - lay users do not have the expertise to evaluate the information
IHT presentation 08/05/01
What we already know about Internet use
• Internet usage continues to grow
• Still relatively low - approx. 30 to 35% of the UK households
• Internet use concentrated amongst younger, well-educated males
• Ethnic minorities have poorer access to Internet than their white counterparts
IHT presentation 08/05/01
Health information on the Internet
• After pornography, health information is the most sought after information on the Internet
• The quality of the information varies considerably
• Medical professionals calling for a ‘gold standard’ or ‘kite mark’ for health-related web sites
IHT presentation 08/05/01
Some key features of the study
• Qualitative study
• Longitudinal study of ‘patient participants’
• Comparative study of Internet users’ and non-users’ ‘information strategies’
• Purposive sampling techniques
• Web content analysis
• Computer-generated logs
IHT presentation 08/05/01
Presentation of risk and benefits
• Comparison of different media re: presentation of risks and benefits of HRT and Viagra
• Advantages of Internet? E.g. hyperlinks to sites with alternative views
• Comparison of HRT and Viagra: discourses re: gender, sexuality and the ageing body
IHT presentation 08/05/01
‘Ask Jeeves’ example: www.ask.co.uk
• What are the risks and benefits of HRT?
• What are the risks and benefits of Viagra?
IHT presentation 08/05/01
Interpretation of risks and benefits
• What can participants’ interactions with different media tell us about their interpretations? (where they start their search, how they navigate the media)
• How do they position themselves re: competing discourses re: gender, sexuality and the ageing body found re: HRT and Viagra
IHT presentation 08/05/01
Negotiations with health care professionals
• How do Internet users and non-users employ health information about the risks and benefits of HRT and Viagra in their negotiations with GPs and other HCPs?
• What are HCPs views on the use of the Internet and other media by patients seeking health information?
IHT presentation 08/05/01
Policy relevance: key issues and debates
• ‘Kite marking’ of health information on the Internet
• The informed patient: expert and lay knowledge
• Education for patients re: their enhanced role as ‘reflexive consumers’
• Education for HCPs re: relationship with ‘informed’ and ‘reflexive’ patients
IHT presentation 08/05/01
User engagement: key groups
• Health Development Agency, Health promotion
• I4H, ‘Information for Patients and Public’
• Health care professionals
• Health educators
• Health libraries
• Lay users
IHT presentation 08/05/01
Presenting and Interpreting Health Risks and Benefits: The
Role of the Internet• Dr Flis Henwoood, School of Information
Management, University of Brighton
• Dr Sally Wyatt, Department of Communications, University of Amsterdam
• Dr Angie Hart, Centre for Nursing and Midwifery Research, University of Brighton