ihg.com/development 2016 - buybrand.ru Multibrand Development... · needs analysis •Instrumental...

© 2015 IHG

ihg.com/development

2016

© 2015 IHG / Private and confidential

IHG® creates…

2

© 2015 IHG / Private and confidential 3

IHG® is one of the world’s leading hospitality companies

The

AmericasTotal hotels open

3,871Total rooms open

482,408Total pipeline

912

EuropeTotal hotels open

657Total rooms open


132

Greater

ChinaTotal hotels open

271Total rooms open


222

AMEATotal hotels open

271Total rooms open


141

Global data as at 30 June 2016


Leading the industry – our scale advantage

Facts

• 749,721 rooms

• 5,070 hotels

• 1,407 pipeline hotels

• 100 countries

Where does IHG Stand?

• One of the leading companies in Europe: 106,574 rooms

• Second largest company in the upper midscale segment in Europe: 73,802 rooms and

512 hotels

• Largest company in the luxury segment in Europe: 9,694 rooms

• Largest loyalty programme in the world: 96.4 million members globally

• Leader in hotel franchising

12 Brands

Right brand, right place, right price



Leading innovation and insight

• Holiday Inn® brand family: largest global hotel brand

• InterContinental®: largest global luxury brand

• IHG® Rewards Club: largest loyalty programme

Industry leaders

History of innovation

• Open Lobby concept for Holiday Inn® launched in 2013

• Holiday Inn® is the 1st international hotel brand to open

business in China

• Hotel Indigo® is the 1st ever branded boutique globally

Consumer insight informs brand development

• 1st hotel company to undertake wide-ranging consumer

needs analysis

• Instrumental in development of EVEN™ Hotels and

HUALUXE Hotels and Resorts®

• Consistently making brands more relevant for today’s

traveller: Holiday Inn Express® Next Generation launched

in 2015


• Has 2,456 open hotels

globally, with a total of 241,061

rooms

• 651 hotels in the global pipeline

• On average opens two hotels

a week globally

• Hosts 48 million guests nights

around the world every year

• Open in 42 countries

Leading brands“The Holiday Inn brand family is the largest global

hotel brand family with largest global pipeline”

• Has 1,220 open hotels

globally, with a total of 228,235

rooms

• 260 hotels in the global pipeline

• Every second, 3 people check

in to a Holiday Inn brand family

hotel

• The brand family hosts 100m

guest nights every year globally


6Global data as at 30 June 2016


• Has 405 open hotels globally,

with a total of 112,647 rooms

• One of the largest upscale

brands globally*

• Delivered a 6.1% increase YoY

in global RevPAR*

• Third consecutive year of

improvements in guest

satisfaction*


• The largest luxury chain in the

world*



• There are an additional 56

hotels in the global pipeline

• Named World's Leading Hotel

Brand at World Travel Awards

for the sixth year running


Leading brands


* IHG Annual Report 2015




• With 128 hotels, it has the third

largest pipeline in IHG’s suite of

brands, behind Holiday Inn &

Holiday Inn Express

• IHG research shows long-term

outperformance of branded

hotels vs. unbranded

• In 2007 it reached its 100th

hotel opening faster than any

other brand in the extended

stay segment



• First branded boutique chain

in the world

• 63 hotels in the pipeline

• Frequently rank in the top 10

hotels in their city on

TripAdvisor

• The boutique segment is the

hotel industry’s fastest growing

segment

Leading brands


© 2015 IHG / Private and confidential InterContinental® Paris - Le Grand

Leading brands

The global footprint of IHG®’s

leading brands helps maximise

revenue stream.

Delivery systems leverage our

scale to build guest

preference for our brands.

Our unparalleled sales and

marketing resources include

17,600 on and off property

sales professionals selling IHG-

branded hotels to maximise

every brand’s potential.


© 2015 IHG / Private and confidential InterContinental® Marseille Hôtel Dieu 10

Leading business model

We operate hotels in three different

ways …

Franchising4,243 hotels operate under franchise

agreements

ManagingIHG manages 820 hotels worldwide

OwningSeven hotels worldwide - less than 1%

of our portfolio - are owned by IHG

Our asset light strategy has paved the

way for other hotel groups, who

increasingly adopt this strategy

© 2016 IHG / Private and confidential Global data as at 30 June 2016


FTSE strength of a plc

Holiday Inn Express® London - Greenwich A102 (M)© 2015 IHG / Private and confidential 11

IHG is a FTSE 100 company

Gross revenue increased by 5.3% on 2014

Full year operating profit was $680m - a 4.5%

increase on 2014 figures

RevPAR growth of 4.4% in 2015 with continued

growth of 2% in the first half of 2016*

$24bn gross revenue

$1.2bn Gross mobile revenue

All global data as at 31 December 2015, except *30 June 2016

© 2015 IHG / Private and confidential Holiday Inn® London - Watford Junction

Largest loyalty programme

IHG® Rewards Club is the industry’s first

and largest loyalty programme

96.4m members

13.9m new members enrolled in 2016 so far

9/10 members book direct through the brand.com

websites or IHG Central Reservations Office

1.8m rewards nights redeemed in 2016 so far

Members stay 2x more, Gold Elite members stay

10x more and Platinum Elite members stay 30x

more than non-members

On average members pay 13% higher rate

premium than non-members


12

Pay more. Stay more. Cost less.


Leading tools

© 2015 IHG / Private and confidential Crowne Plaza® Liege 13

• Award winning direct channels deliver lowest cost

revenue for owners

• 2,900m booking agents, 11 global call centres, websites

in 16 languages

• Dedicated teams train and support you before, during

and after your opening

• Operational Excellence provides tools and services for

the ongoing success of your hotel

“Tools developed

to maximiseoccupancy, rate

and return”

© 2015 IHG / Private and confidential Hotel Indigo® Paris - Opera

Leading technology

• 1st computerised reservation

system: Holidex

• 1st online bookings

• 1st to introduce best price

guarantee

• 1st to have apps on all mobile

platforms


“Holidex takes over 800,000 reservations

a day: that’s 9 reservations a second, totalling

nearly 300m a year”


Leading technology

In 2015…

• There were 1.8m app downloads

• App downloads grew by 27%

• Over 40% of digital visits are made

on mobile

• We made $1.2bn in gross mobile

revenue - growing by more than

200% since 2013

• 90% of app gross revenue comes

from Elite members

15

“Global usage of our mobile app has doubled year-on-year among

IHG® Rewards Club Members.”

Global data as at 31 December 2015


Leading the way

IHG® Future Leaders is the

global fast-track development

programme that turns today’s go-

getters into tomorrow’s high

achievers.

IHG® Academy 16

Through IHG® Academy we have

been helping people develop

hospitality skills in local

communities for more than ten

years. So far in 2016, the number of

participants is already ahead of

target with more than 3,600

participants having started a work

experience placement this year. We

launched our first Partnership in

Cyprus and now work with 1,560

IHG Academy partner organisations

across 70 countries.

Global data for full year 2015


IHG® Green Engage is our

innovative online sustainability tool

which measures hotel energy,

carbon, water and waste usage and

presents green, cost-effective

solutions to reduce energy by up to

25% per year.


Leading the way

IHG® Green Engage

Crowne Plaza® Copenhagen Towers is one of the world’s

greenest hotels. It is a member of

the UN Global Compact and has EU

Green Building and Green Key

certification.


Launched in February 2016, IHG®

Foundation works to set the

foundations for stronger, healthier, more

prosperous communities around the

world.


Leading the way

IHG® Foundation

“Supporting community projects with lasting impact”

• Hospitality skills development

• International disaster relief

• Local community investment

• Environmental sustainability

© 2015 IHG / Private and confidential IHG® Owners Association – website and magazine 19

Leading the way

IHG® Owners Association is a unique and independent organisation

representing the interests of over 2,000 owners and operators of 3,000

IHG brand hotels.


It is all about

improving profitability,

strengthening

systems, exchanging

best practices and

enhancing investor

returns.

“A unique

service”


IHG’s achievements in 2015

Our achievements

in 2015 were recognised

externally with over

300 prestigious awards

for IHG and our brands,

including:

IHG was named on FORTUNE

Magazine’s 2015 World’s Most

Admired Companies list

IHG received the

Best Mid-Scale

Hotel

Brand at the

2015 TTG China

Travel Awards

IHG was awarded

the 'Top

Employers United

Kingdom 2015'

certification by the

Top Employers

InstituteUnversum gave the ‘China’s Most Attractive Employers’

awards to IHG

The IHG app was recognised as being the

‘Best Travel Mobile App’ at the 2015 Flyertea

Travel Awards

IHG® Rewards Club won

‘Best Customer Service

in the Middle East and

Asia’ and ‘Best

Redemption Ability in

Europe and Africa’ at the

2015 Annual Freddie

Awards

21


InterContinental Hotels Group® : a history

1946InterContinental® Hotels & ResortsJuan Trippe, the founder of Pan American Airways, has a vision to bring high-quality hotel accommodation to the end of every Pan Am flight route. In 1947, the first InterContinental hotel opens in Belem, Brazil. Bass acquires the brand in 1998.

1965Holidex®Launch of HOLIDEX, the world’s first computerised hotel reservation system – the first programme to connect directly with travel agents and airlines.

1983Crowne Plaza® Hotels & ResortsLaunch of the Crowne Plaza brand, focused on business travellers. 1997

Staybridge Suites®Launch of Staybridge Suites brand – IHG’s extended-stay brand for travellers who spend an extended time away from home and prefer a warm, home-like and community environment.

2003InterContinental Hotels Group PLCOn 1 October 2002, Six Continental PLC announces a proposed separation of the Group's hotels and soft drinks business (to be called InterContinental Hotels Group PLC) from the retail business (to be called Mitchells & Bulters plc), and the return of £700m of capital to shareholders. The process completes on 15 April 2003 – InterContinental Hotels Group PLC becomes a separate company listed on the LSE and NYSE.

1777The story begins…It all begins in 1777 when William Bass opens a brewery in Burton-on-Trent, UK. Bass makes its move into the hotel industry in 1988, buying Holiday Inn International. The conglomerate sells Bass Brewers and the Bass name in 2000 and changes its name to Six Continents PLC.

1990Holiday Inn Express®Launch of the Holiday Inn Express brand aimed at smart travellers.

1952Holiday Inn®Kemmons Wilson’s vision of an innovative hotel brand people could trust leads to the first Holiday Inn opening in Memphis, Tennessee. Bass acquires part of the business in 1988 and the remainder in 1990.

2003Candlewood Suites®Acquisition of the Candlewood Suites brand – IHG’s extended-stay brand in North America aimed at providing guests with a relaxed, casual and home-like environment at a great value.

2004Hotel Indigo®Launch of Hotel Indigo, IHG’s boutique brand, with the first Hotel Indigo opening in Atlanta, US in 2004.


InterContinental Hotels Group® : a history

2005Britvic DisposalIHG announces the disposal of its 100% holding in the soft drinks business, Britvic plc.

2006Room to be yourselfOur employer brand giving people Room to be yourself is launched.

2007Holiday Inn Resort®As part of the $1bn Holiday Inn relaunch, Holiday Inn Resort, a new sub-brand of Holiday Inn, is developed, offering the perfect destination for family fun and relaxation.

2012EVEN™ HotelsLaunch of the EVEN brand, which meets the large and growing demand for a hotel brand to help wellness-minded travellers maintain their balance on the road.

2012HUALUXE® Hotels and ResortsLaunch of the HUALUXE brand, as the world’s first international hotel brand designed specifically to suit the taste and sensibilities of the Chinese guest.

2013IHG® Rewards ClubOriginally launched in 1983 as Priority Club® Rewards, our loyalty programme is the oldest and largest in the industry. In July 2013, we relaunched the programme as IHG Rewards Club, offering enhanced benefits for members including free internet access across all our hotel globally.

2006IHG® AcademyLaunch of IHG Academy, a pioneering collaboration between IHG hotels and offices and education providers and/or community organisations providing local people with skills development and employment opportunities in IHG hotels and corporate offices.

2008Holiday Inn Club Vacations®Announcement of the Holiday Inn Club Vacations brand, a result of an alliance between IHG and the family of Orange Lake Resorts, Kemmons Wilson and the Wilson family.

2012London 2012 Olympic and Paralympic GamesIn 2012, Holiday Inn and Holiday Inn Express are the official hotel provider to the London 2012 Olympic and Paralympic Games.

2009IHG® Green Engage SystemLaunch of IHG Green Engage, our online system to help us measure, monitor, manage and report on energy, carbon, water and waste to develop and operate more sustainable hotels.

2011IHG® Shelter in a StormLaunch of the IHG Shelter in a Storm Programme, equipping our hotels to respond quickly and effectively in times of disaster, providing vital assistance and shelter to the local community and our employees.

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