IHE Marketing and Implementation Resources IHE Marketing and Implementation Resources Chris Carr...

IHE Marketing and Implementation Resources

IHE Marketing and Implementation Resources

Chris CarrDirector of Informatics, Radiological Society of North

America (RSNA)

June 28-29, 2005 IHE Education Workshop2

Points to CoverPoints to Cover

• Resources available through IHE

• How useful are they for you?

• How might they be enhanced?

• What other resources would be useful?


Technical FrameworkTechnical Framework

• Four domains: Cardio, IT, Lab, Rad

• Each domain Technical Framework:– Vol. 1: Integration Profiles: high-level use-case

view of overall integration architecture– Vol. 2: Transactions: deep technical details for

implementers

Do you make use of the TF in developing products?Do you make use of the

TF in developing products?


Integration ProfilesIntegration Profiles

• Long version in TF contains detailed rationale, use cases and functional description of profile

• Shorter “marketing” version contains paragraph-length description of profile, list of systems involved and information flow diagram


Integration ProfilesIntegration Profiles

• Designed as unit for ordering IHE capabilities in RFPs:“The PACS shall support the Image Manager actor in the Scheduled Workflow Integration Profile”

• Also the unit for describing the IHE integration capabilities of a product

Do you implement IPs and use them in promoting products?

Do you implement IPs and use them in promoting products?


Integration StatementsIntegration Statements

• Standard form for expressing IHE capabilities of products

• Vendors self-publish on their own Websites

• IHE establishes links to sites posting properly completed forms


Integration StatementsIntegration Statements


Integration Statements at Integration Statements at www.ihe.netwww.ihe.net

Published ISes for your products?How improve?

Published ISes for your products?How improve?

http://www.ihe.net/Resources/ihe_integration_statements.cfm


Idea to Upgrade Integration StatementsIdea to Upgrade Integration Statements

• Create an IHE Product Registry– Interface to allow users to browse published

ISes and create lists of systems conforming to particular actors/profiles

– Start by populating with currently published statements

– Provide vendors with a Web interface to enter new product ISes and update old ones

• Moderated and confirmed before live publicationGood Idea?Concerns?Good Idea?Concerns?


User Success StoriesUser Success Stories

• Chance to provide case study of successful integration using IHE Integration Profiles

• 24 currently published on IHE Web page

• Candidates for detailed Success Stories invited– Preference for sites that can show performance

metrics, ROI


User Success StoryUser Success Story

Would you develop with users?How best to present?

Would you develop with users?How best to present?


User HandbookUser Handbook

• Newly published resource– Identifies benefits of IHE– Gives guidance on implementation– Offers simple RFP language– Will be refined annually, expanded as other

domains mature

The right resource for users?What would you add?

The right resource for users?What would you add?


Connectathon EventConnectathon Event

• Only large-scale face-to-face interoperability testing event in healthcare

• Dozens of systems, 150+ participants

• Potential “photo-op” occasion to show off IHE to key users and thought leaders

Good Idea?Distraction?Good Idea?Distraction?


Connectathon Results ReportingConnectathon Results Reporting

• Publish list of participating companies in signage, meeting/demo materials, Websites

• Publish on paper detailed grid of current year’s Connectathon results

• Publish via Web the full history of Connectathon results since 2001


Connectathon Results BrowserConnectathon Results Browser



Do we publish results properly?Do you make use of the results?Do we publish results properly?Do you make use of the results?


www.ihe.netwww.ihe.net

• Recently launched Website– Information for vendors and users– Technical documents– Educational/promotional materials– Presentations– News of events: Connectathons, etc.

Do you use/recommend site?What would you change/add?Do you use/recommend site?What would you change/add?


Community of Sponsoring OrgsCommunity of Sponsoring Orgs

• Represent large share of professionals in our domains

• Communicate with them through many channels:– Journals and Newsletters– Websites– Emails– Annual Meetings

• Have contact with large group of vendors in our domainsReach community effectively?

How can we improve?Reach community effectively?

How can we improve?


Sponsors’ Annual MeetingsSponsors’ Annual Meetings

• Pre-conference promotion• Onsite handout materials• Press releases from site• Educational sessions• Demonstrations

What has an impact?What would you add?What has an impact?What would you add?


Targets/MessagesTargets/Messages

• “Care providers: “IHE helps you provide better care.”

• CxOs, admins: “IHE makes the enterprise run more efficiently”

• Techs, dept. admins: “IHE makes it easier to implement and maintain systems.”

• Health officials: “IHE is the foundation of the EHR” Right targets?

Right messages?Right targets?

Right messages?


Overriding GoalOverriding Goal

• Get your customers to request IHE capabilities

Is this happening?Is this sufficient to drive adoption?

Is this happening?Is this sufficient to drive adoption?


Questions?Questions?

• Further information:– www.ihe.net– [email protected]

http://www.ihe.net/

IHE Marketing and Implementation Resources IHE Marketing and Implementation Resources Chris Carr...

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