iGreen Team: OPR’s backdoor education approach for green jobs

City of OaklandOffice of Parks and RecreationAudree V. Jones Taylor, DirectorPresented by: Mark Oliver Hall

OPRenaissance: Capture the “low-hanging fruit” of the new green economy in OPR with strategic collaborations and local agriculture.

Low Hanging Fruit: Targets or goals which are easily achievable and which do not require a lot of effort.

-Urban Dictionary

OPR Low Hanging Fruit Goals:1) Violence Prevention/ Public Safety2) Health/ Hunger3) Park Stewardship, Maintenance& Special Projects

Technology + OPR +Education+Strategic Partnerships+ = iGreen Team& a Healthier Community

SROI Benefits: Increased youth job skills& Awareness

Increased civic engagement

Local organic produce= healthy food & healthy people

Park Stewardship Collaborative Strategy

Savings on overall capital costs

Provide and Promote a united Green front; that makes sense and is multi-beneficial…

Green Social Re<creation= (SROI) Social Return on Investment

iGreen Team Events:Turn over a new leaf with the iGreen Team!

Force for change

Goal: Shift focus from negative paths… to sustainable AD-ventures..

By fully engaging youth…

*?’s for engagement:1)How can i help my community?2)What would i most effectively contribute to this goal?3)Who else could i inspire?

Urban Communities with dense youth populations often require

specific efforts to engage and encourage constructive activity

and instruction.

The iGreen Team will target the local youth population for

program participation.

Multilateral agreement to achieve high level sustainable environmental and political/ socio- economic goals

Solicit: Local and non local businesses for public private partnerships and additional funding

Expose: How and Why to play the OPR way within the iGreen Team

Expand: Partnerships and effective giving; to support and expand OPR programs

OPR+Collaboration+Innovation= Healthy Oakland

Municipal Benefits:

1) Violence prevention: Innovative Outreach& Marketing Techniques to reduce violence through increased program *participation (*measurable)

2) Health & Wellness: Provide healthy foods and increase strategic park stewardship

3) Revenue Generation& Facilities Savings:Establish OPR Farmers markets and increased program participation

4) Reduction in Capital Cost: Marketing &Capital campaign will help secure and establish other OPR funding sources; and various efficiency projects will reduce operating cost

“In some cases non-violence requires more militancy than violence”-Cesar Chavez

= iGreen Team

An iGreen Team Project Example:

*Cob Structure: Cob is a building material consisting of clay, sand, straw, water, and earth, similar to adobe.

Cob is fireproof, resistant to seismic activity, and inexpensive. It can be used to create artistic, sculptural forms and has been revived in recent years by the natural building and sustainability movements.

Outreach & Marketing Plan

Utilize Partners& Tools:

Non-Profit YouTube Channel

Web based viral network fundraising campaign

Google Ad Words

Google Earth

Consolidated, Targeted E-Marketing and Support Database (Web 2.0)

The iGreen Team will perform a community needs assessment and providea public community asset map; that corresponds with strategic objectives. Utilizing resource capacitiesdetermined through a series of focus groups, panel discussions and youth iGreen market analysis, the iGreen Team will measure and report approved project deliverables.

Help Oakland’s Urban Gardens catch up with the GREEN Tech wave

OPR’s new Technology Literacy Project will work closely with the iGreen Team toprovide Oakland youth and visitors alike an opportunity to experiencethe benefits of technology and bridge the digital divide. Users will utilizenew computer labs in recreation facilities citywide and learn innovative waysto learn ethno-botany techniques, monitor projects, communicate with other youthlocally and worldwide and benefit from the accessibility of information.

iGreen Team Participants will compete for an opportunity to visit the GooglePlex for intensive training& tours with Google Employees

Utilize celebrity and strategic Green movement alliances to maximize resources, Go Green and help the most people.