iGovernment (enabling good governance)

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Enabling good governance by providing information on policies, strategies, best practices, innovations and use of technology for

integrated, interoperable and transformed government services through news, seminars, workshops and discussion board

Why government?• Government is the biggest buyer among all verticals in India and it

contributes 40 percent of the total pie (Source: IDC/Dataquest)

• OND/JFM are the two biggest quarters in terms of government spending

• Due to economic slowdown, government is trying to inject lot of money in the market. The government’s contribution to overall pie will definitely increase with each passing quarter creating a multiplier effect in the market

• The Sixth Pay Commission has also created a multiplier effect as government employed consumers are the largest buyers. So, positioning will add value to brand among these individuals for their personal consumption as well

The government is the biggest spender both as a corporate as well as end consumer. So, there is a golden opportunity to target government in the next 6 months

Why iGovernment• iGovernment is India’s first comprehensive portal on

government vertical

• We cover verticals like education, health, infrastructure, economy, agriculture, environment, e-gov and economy

• iGovernment is the only credible source of information in the government vertical

• iGovernment reaches out to more than 40,000 key government decision makers daily

• 362,100 visits in last calendar month

• Average time spent on website is 8.2 minutes

So, we therefore give you the right environment and the right audience to communicate the right message

Rub off EffectiGovernment target audience is top govt officials like bureaucrats, politicians, judges, academicians, PSU heads, NIC officials and vendors forming a potent group of HNIs

Rub off EffectiGovernment target audience is top govt officials like bureaucrats, politicians, judges, academicians, PSU heads, NIC officials and vendors forming a potent group of HNIs

Government: The biggest vertical• India tops public sector IT spending in Asia

• Expected CAGR 19.5% by 2010 (Springboard Research)

• Expected CAGR 17.6% by 2011 (IDC)

• Rs 23,000 Cr -- National e-Governance Plan

• Rs 5,742 Cr -- Citizen Service Center (CSC)

• Rs 3,334 Cr -- State Wide Area Network (SWAN) connecting 7,431 PoPs across India

• Rs 1,623 Cr -- State Data Center

Government now need to

graduate from vanilla ‘e’ to

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What leaders say…“i-governance (or integrated services) is the logical culmination of e-governance. Each state would need to assess how ready they are and when they can make the transition to i-governance. The trajectory would largely be similar for most states, but the pace and spread would vary from state to state”R Chandrashekhar

Additional Secretarye-Gov of India

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What leaders say…“My State is looking at not only a transformation from traditional government to e-Governance but further to i-Governance. The ‘I’ here stands for integrated services to the citizens. i-Government will be a Government that works as one complex but smoothly managed organization functioning across departmental boundaries in the service of the citizens, designed to reap synergies, consolidate resources and exploit new opportunities for the common good”

Bhupinder Singh Hooda, Chief

Minister Haryana at the 11th National e-

Governance Conference 2008,

Panchkula

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We provide information

On policies, strategies, best practices, innovations and use of technology in improving governance through– News– Reports– Interviews– Columns– Case Studies

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We provide platform

• For knowledge sharing through– Discussion Forums– Seminars– Workshops– Conferences

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We cover

• Horizontal Segments– e-Gov – Technology– Policy – Economy

• Vertical Segments– Education – Agriculture– Health – Human Rights– Infrastructure – Environment

• Resource Centre– White Paper – Reports – Statistics– Directory – My Vendor – Press Release

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We reach

• Reaching out 40,000 subscribers every day

• Target audience — Bureaucrats, Judiciary, Legislatives, PSU heads, Academician, NGOs, NIC and vendors across India and abroad

• Current report to comment ratio is 1:1

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Average time spent on site

0%

5%

10%

15%

20%

25%

30%

35%

Up to 1 Min 1 to 3 Min 3 to 10 Min 10 to 30 Min > 30 Min

Average 8.2 min.

Up to 1 Min 11%

1 to 3 Min 31%

3 to 10 Min 33%

10 to 30 Min 21%

> 30 Min 4%

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Visitor stats

362,100 visits in last calendar month

Depth of Visit

No of Pages Percentage of all visitors

2 pages 51%

3 to 4 pages 30%

5 to 7 pages 12%

> 8 pages 7%

Avergae page view 2.9

* excludes the visitors visiting single page

Website Stickiness

Recency of Visit Percentage of all visitors

Last 24 Hours 89%

1 days ago 2%

2 days ago 1%

3 days ago 1%

4 days ago 1%

5 days ago 1%

6 days ago 0.4%

7 days ago 0.4%

More than 7 days ago 5%

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Readership profile

and PSU heads

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Logo on Top Task Bar: (Across the site)

Rs 150,000 per month

Top News Banner: (Across the site)


Top Banner: (Across the site)


RHS Small Banner


RHS Square Banner


RHS Vertical Banner


Gold Vendor Sticky: Logo and 15-20 words about the company (across the site)

Clubbed with Gold Vendor Package

Interview of the week sponsorship


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Advertisement SpecificationsHome Page

Types of Banners Size Quantity Cost (Rs)

Top Banner: (Across the site) 728 x 90 1 300000

Top News Banner: (Across the site) 572 x 75 1 250000

625 x 75*

Logo on Top Task Bar: (Across the site) -- -- 150,000

RHS Vertical Banner 120 x 600 1 100,000

RHS Square Banner 179x 153 2 120,000

RHS Small Banner 179 x 90 2 100,000

Sponsorship Logo with Interview of the week -- 1 100,000

* Size of this banner is differ in inside pages

Inside Page

Types of Banners Size Quantity Cost (Rs)

RHS Small Banner: (Across Inside section) 295 x 75 2 125,000

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Mast Head Banner:


(Size: 125 x 60)

Top news Square Banner:


(Size: 265 x 233)

Middle Banner at section break:


(Size 550 x 75)

EDM Option Cost (Rs)

E-mailers 40,000 per EDM

Newsletter Properties

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InnovationsTypes of Innovations Cost (Rs)

Floater on Home Page (1 time) 75,000

Floater on Sections (1 time) 50,000

Site Capture (for 1 Day) 200,000

Ticker across the site (per month) 200,000

Mouse Trails (across the site for 1 day) 75,000

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Mail us at

[email protected]

Thank You!

iGovernment (enabling good governance)

Business

Transcript of iGovernment (enabling good governance)