MS-01Management Functions

& Behaviour

MS-01 Management Functions and Behaviour(Total Unit 19)

Block-1 Role of a Manager : (4 Units)

Unit 1 – Tasks of a Professional ManagerUnit 2 – Responsibilities of a Professional Manager Unit 3 – Management Systems And Processes Unit 4 – Management Skills

Block-2 Decision Making : (4 Units)

Unit 5 – Organisational Context of Decisions Unit 6 – Decision Making Models Unit 7 – Decision Making Techniques and Processes Unit 8 – Management by Objectives (MBO)

Block-3 Organisational Climate and Change : (3 Units)

Unit 9 – Organisational Culture and Managerial Ethos Unit 10 – Management of Organisational Conflicts Unit 11 – Managing Change

Block-4 Organisational Structure and Processes : (5 Units)

Unit 12 – Organisation Structure and Design Unit 13 – Managerial Communication Unit 14 – Planning ProcessUnit 15 – ControllingUnit 16 – Delegation and Interdepartment Coordination

Block-5 Behavioural Dynamics : (3 Units)

Unit 17 – Analysing Interpersonal RelationsUnit 18 – Leadership Styles and Influence Process Unit 19 – Group Dynamics

MS-02Management of

Human Resources

MS-02 Management of Human Resources

(Total Unit 22)

Block-1 Human Resource Management Context, Concept and Boundaries : (3 Units)

Unit 1 – The Changing Social Context and Emerging Issues Unit 2 – The Concept and Functions of Human Resource Management Unit 3 – Structuring Human Resource Management

Block-2 Getting Human Resources : (4 Units)

Unit 4 – Job Analysis and Job Design Unit 5 – Human Resource Planning Unit 6 – Attracting the Talent : Recruitment, Selection, Outsourcing Unit 7 – Socialisation, Mobility and Separation

Block-3 Performance Management and Potential Assessment : (4 Units)

Unit 8 – Competency Mapping Unit 9 – Performance Planning and Review Unit 10 – Potential Appraisal, Assessment Centres and Career and Succession Planning Unit 11 – HR Measurement and Audit

Block-4 Human Resource Development : (4 Units)

Unit 12 – Human Resource Development SystemUnit 13 – Training Unit 14 – Mentoring and Performance Coaching Unit 15 – Building Roles and Teams

Block-5 Compensation and Reward Management : (3 Units)

Unit 16 – Laws Covering Wages, Welfare and BenefitsUnit 17 – Compensation Strategy, Structure, Composition Unit 18 – Reward Management

Block-6 Employer-Employee Relations : (4 Units) Unit 19 – Regulatory Mechanisms in Industrial Relations Unit 20 – Dealing with Unions and AssociationsUnit 21 – Industrial DemocracyUnit 22 – Grievance Handling and Discipline

MS-03

MS-03

(Total Unit 17)

Block-1 : (1 Units)

Unit 1 – Economic Environment Of Business

Block-2: (4 Units)

Unit 2 –Unit 4 – Unit 5 – Unit 6 –

Block-3: (2 Units)

Unit 7 – Unit 8 –

Block-4: (5 Units)

Unit 9 – Unit 10 – Unit 11 –Unit 12 – Unit 13 –

Block-5:(2 Units) Unit 14 – Unit 15 –

Block-6: (5 Units)

Unit 16 – Unit 17 –

 

MS-04 Accounting

& Finance

for Managers

MS-04 Accounting and Finance for Managers

(Total Unit 18)

Block-1 Accounting Framework: (Units)

Unit 1 – Accounting And Its Functions

Block-2 Understanding Financial Statements: (Units)

Unit 2 – Accounting Concepts And Standards Unit 3 – Accounting Information And Its ApplicationsUnit 4 – Construction And Analysis Of Balance Sheet Unit 5 – Construction And Analysis Of Profit And Loss AccountUnit 6 – Construction And Analysis Of Fund Flow And Cash Flow Statements

Block-3 Cost Management: (Units)

Unit 7 – Understanding And Classifying Costs Unit 8 – Absorption And Marginal Costing

Block-4 Financial and Investment Analysis: (Units)

Unit 9 – Cost-Volume-Profit AnalysisUnit 10 – Variance AnalysisUnit 11 – Financial Management : An IntroductionUnit 12 – Ratio AnalysisUnit 13 – Leverage Analysis

Block-5 Financial Decisions:( Units)

Unit 14 – Budgeting And Budgetary ControlUnit 15 – Investment Appraisal MethodsUnit 16 – Management Of Working CapitalUnit 17 – Capital StructureUnit 18 – Dividend Decisions

 

MS-05 Management of

Machines &

Materials

MS-05 Management of Machines and Materials

(Total Unit 20)

Block-1 Operations Management : (1 Units)

Unit 1 – Operations Management – An Overview

Block-2 Facilities Planning : (4 Units)

Unit 2 – Product SelectionUnit 4 – Facilities LocationUnit 5 – Facilities Layout and Materials Handling Unit 6 – Capacity Planning

Block-3 Work and Job Design : (2 Units)

Unit 7 – Work Design Unit 8 – Job Design

Block-4 Operations Planning and Control : (5 Units)

Unit 9 – Planning and Control for Mass ProductionUnit 10 – Planning and Control for Batch Production Unit 11 – Planning and Control for Job Shop Production Unit 12 – Planning and Control of Projects Unit 13 – Maintenance Management

Block-5 Value Engineering and Quality Assurance :(2 Units) Unit 14 – Value Engineering Unit 15 – Quality Assurance

Block-6 Materials Management : (5 Units)

Unit 16 – Purchase System and Procedure Unit 17 – Inventory Management Unit 18 – Stores ManagementUnit 19 – Standardisation, Codification and Variety Reduction Unit 20 – Waste Management

 

MS-06 Marketing for

Managers

MS-06 Marketing for Managers(Total Unit 22)

Block-1 Marketing and its Applications : (3 Units)

Unit 1 – Introduction to Marketing Unit 2 – Marketing in Developing EconomyUnit 3 – Marketing of Services

Block-2 Marketing Planning and Organisation : (4 Units)Unit 4 – Planning Marketing Mix Unit 5 – Marketing Segmentation Unit 6 – Marketing Organization Unit 7 – Marketing Research and its Application

Block-3 Understanding Consumers : (3 Units)

Unit 8 – Determinants of Consumer Behaviour Unit 9 – Models of Consumer Behaviour Unit 10 – Indian Consumer Environment

Block-4 Product Management : (3 Units)Unit 11 – Product Decisions and StrategiesUnit 12 – Product Life Cycle and New Product Development Unit 13 – Branding and Packging Decisions

Block-5 Pricing and Promotion Strategy : (4 Units)

Unit 14 – Pricing Policies and PracticesUnit 15 – Marketing CommunicationsUnit 16 – Advertising and Publicity Unit 17 – Personal Selling and Sales Promotion

Block-6 Distribution and Public Policy : (5 Units) Unit 18 – Sales ForecastingUnit 19 – Distribution StrategiesUnit 20 – Managing Sales PersonnelUnit 21 – Marketing and Public PolicyUnit 22 – Cyber Marketing

MS-07Information Systems

for Managers

MS-07Information Systems for Managers

(Total Unit 20)

Block-1 Information Technology for Managers : (4 Units)

Unit 1 – Information Technology: An Overview Unit 2 – Computer Systems Unit 3 – Computer Software Unit 4 – Networking Technologies

Block-2 Information System-1 :(4 Units)

Unit 5 – In MIS PerspectivesUnit 6 – Information Systems Economics Unit 7 – Management Information and Control System Unit 8 – Information System security

Block-3 Information Systems-II : (4 Units)

Unit 9 – Information Systems and Functional Area Applications Unit 10 – Transaction Processing System-I : Human Resource and Marketing ManagementUnit 11 – Transaction Processing System-II : Operations and Financial Management Unit 12 – Integrated Application

Block-4 System Analysis and Computer Languages : (3 Units)

Unit 13 – Building Information Systems Unit 14 – System Analysis and DesignUnit 15 – Computer Programming and Languages

Block-5 Support Systems for Management Decisions : (5 Units)

Unit 16 – Database Resource ManagementUnit 17 – Data Warehousing and Data Mining Unit 18 – Tactical and Strategic Information Management: DSS and EIS Unit 19 – Intelligent Support Systems Unit 20 – Emerging Trends in IT

MS-08 Quantitative Analysis for Managerial

Applications

MS-08Quantitative Analysis for Managerial Applications

(Total Unit 20)

Block-1 Basic Mathematics for Managers : (4 Units)

Unit 1 – Quantitative Decision Making - An Overview Unit 2 – Functions and Progressions Unit 3 – Basic Calculus and Applications Unit 4 – Matrix Algebra and Applications

Block-2 Data Collection and Analysis : (4 Units)

Unit 5 – Collection of Data Unit 6 – Presentation of DataUnit 7 – Measures of Central Tendency Unit 8 – Measures of Variation and Skewness

Block-3 Probability and Probability Distributions : (4 Units)

Unit 10 – Discrete Probability DistributionsUnit 11 – Continuous Probability Distributions Unit 12 – Decision Theory

Block-4 Sampling and Sampling Distributions : (4 Units)

Unit 13 – Sampling MethodsUnit 14 – Sampling Distributions Unit 15 – Testing of Hypotheses Unit 16 – Chi-Square Tests

Block-5 Forecasting Methods : (4 Units)

Unit 17 – Business ForecastingUnit 18 – CorrelationUnit 19 – Regression Unit 20 – Time Series Analysis

MS-09Management Economics

MS-09Management Economics

(Total Unit 14)

Block-1 Introduction to Managerial Economics : (3 Units)

Unit 1 – Scope of Managerial Economics Unit 2 – The firm: Stakeholders, Objectives and Decision Issues Unit 3 – Basic Techniques

Block-2 Demand and Revenue Analysis (3 Units)

Unit 4 – Demand Concepts and Analysis Unit 5 – Demand ElasticityUnit 6 – Demand Estimation and Forecasting 

Block-3 Production and Cost Analysis (4 Units)Unit 7 – Production Function Unit 8 – Cost Concepts and Analysis I Unit 9 – Cost Concepts and Analysis II

Unit 10 – Estimation of Production and Cost Functions Block-4 Pricing Decisions (4 Units)Unit 11 – Market Structure and Barriers to Entry Unit 12 – Pricing Under Pure Competition and Pure MonopolyUnit 13 – Pricing Under

Monopolistic and Oligopolistic Competition Unit 14 – Pricing Strategies Block-5 Comprehensive Case : (1 Units)Block 5 – Competition in Telecommunication Service Provision

MS-10Organisational

Design, Development

&Change

MS-10 Organisational Design, Development and Change

(Total Unit 16)

Block-1 Understanding Organisations : (2 Units)

Unit 1 – Approaches to Understanding Organization Unit 2 – Factors Affecting Organization Design

Block-2 Organisational Design : (2 Units)Unit 3 – Typology of Organisation Structures Unit 4 – Some Basic Organisation Design and Restruturing

Strategies Block-3 Approaches to Work Design : (3 Units)Unit 5 – Organising and Analysis Work Unit 6 – Job DesignUnit 7 – Emerging Issues of Work

Organisation and Quality of Working LifeBlock-4 Organisational Analysis : (4 Units)Unit 8 – Organisational Diagnosis:Tools and Techniques Unit 9 – Questionnaire as a Diagnostic Tool Unit 10 – Interview as a Dignostic ToolUnit 11 –

Workshops, Task-Forces and Other MethodsBlock-5 Organisational Development and Change : (5 Units)Unit 12 – Organizational Development (OD) Unit 13 – Alternative InterventionsUnit 14 – Process of Change Unit 15 – Change Agents: Roles and Competencies Unit 16 – Institution Building  

MS-11 Strategic Management

MS-11 Strategic Management

(Total Unit 16)

Block-1 Introduction to Strategic Management : (3 Units)

Unit 2 – Process of Strategy Unit 3 – Strategic Framework

Block-2 Strategic Analysis : (3 Units) Unit 5 – Competitive ForcesUnit 6

– Internal Analysis Block-3 Business Level Strategy : (2 Units)Unit 7 –

Cost Unit 8 – Differentiation and Focus Block-4 Corporate Level Strategy : (4 Units)Unit 9 – Growth Strategies-I Unit 10 – Growth Strategies-II

Unit 11 – Strategic AlliancesUnit 12 – TurnaroundBlock-5 Implementation and Control : (4 Units)Unit 13 – Structural Dimensions Unit 14 – Behavioural Dimensions Unit 15 – Control Unit 16 – Evaluation of Strategy

MS-61 Consumer Behaviour

MS-61 Consumer Behaviour

(Total Unit 18)

Block-1 Consumer Behaviour-- Issues and Concepts : (3 Units)

Unit 1 – Consumer Behaviour - Nature, Scope and ApplicationsUnit 2 – Consumer Behaviour and Lifestyle MarketingUnit 3 – Organisational Buying Behaviour

Block-2 Individual Influences on Buying Behaviour : (8 Units)Unit 4 – PerceptionsUnit 5 – Consumer Motivation and InvolvementUnit 6 – Attitude and Attitude ChangeUnit 7 – Learning and MemoryUnit 8 – Personality and

Self - ConceptBlock-3 Group Influences on Consumer behavior : (3 Units)Unit 9 – Reference Group Influence and Group DynamicsUnit 10 – Family Buying Influences, Family Life Cycle and Buying RolesUnit 11 – Culture and

Subculture influencesBlock-4 The Buying Process : (4 Units)Unit 12 – Problem Recognition and Information Search BehaviourUnit 13 – Information ProcessingUnit 14 – Alternative Evaluation in Buying DecisionsUnit 15 – Purchase

Process & Post-Purchase BehaviourBlock-5 Modeling buyer Behaviour : (3 Units)Unit 16 – Early ModelsUnit 17 – Howard Sheth ModelUnit 18 – Recent Developments in Modeling Consumer Behaviour

MS-611 Rural

Marketing

MS-611 Rural Marketing (Total Unit 13 & Case 4)

Block-1 Rural Markets--An Overview : (2 Units)

Unit 1 – Rural Markets in IndiaUnit 2 – Understanding Rural Environment

Block-2 Understanding the Rural Consumer : (3 Units)Unit 3 – Differential Aspects of Buying Behaviour and Major Influences on Rural Buying BehaviourUnit 4 – Trends in Consumer BehaviourUnit 5 – Rural Marketing

ResearchBlock-3 Product and Pricing Decisions for the Rural Markets : (2 Units)Unit 6 – Product Development, Adoption Process and

Modification DecisionsUnit 7 – Pricing DecisionsBlock-4 Managing the Promotion : (3 Units)Unit 8 – Understanding Rural Media and Current OpportunitiesUnit 9 – Message Design and Development for Rural MarketsUnit 10 –

Rural Sales Promotion EffortBlock-5 Accessing Rural Markets : (3 Units)Unit 11 – Physical Infrastructure and Dynamics of DistributionUnit 12 – Participants in the Rural Distribution ProcessUnit 13 – Physical Distribution

ProcessBlock-6 Understanding Rural Marketing Process--Case Studies : (4 Case)Case 1 – Rural Communication: A Case Study of Philips Consumer ElectronicsCase 2 – Mass Media and Social Advertising*Case 3 – Rural Distribution for the FMCG Sector - A Case Study of HLLCase 4 – Rural Buying Behaviour: A Case Study of Consumer In Jammu

MS-612 Retail

Management

MS-612 Retail Management

(Total Unit 21)

Block-1 An Overview of Retailing Environment : (3 Units)

Unit 1 – Introduction to RetailingUnit 2 – Evolution of Retail EnvironmentUnit 3 – Formats of Retailing

Block-2 Retail Planning and Development : (5 Units)Unit 4 – Understanding the Retail CustomerUnit 5 – Marketing Research for RetailingUnit 6 – Strategic Retail Planning ProcessUnit 7 – Locational DecisionsUnit 8 – Growth

StrategiesBlock-3 Retail Mix : (4 Units)Unit 9 – Product MerchandiseUnit 10 – PricingUnit 11 – Promotion and Communication MixUnit 12 –

AtmosphericsBlock-4 Retail Operations : (5 Units)Unit 13 – Sourcing Unit 14 – Financial Management Issues in RetailingUnit 15 – Organisation Structure and Management of Human ResourcesUnit 16 – CRM - Customer Relationship

MarketingUnit 17 – Monitoring and Controlling Retail OperationsBlock-5 Issues Impacting Retail Business in India : (4 Units)Unit 18 – Legal and Security Issues in RetailUnit 19 – Ethical DimensionsUnit 20 – Technology in RetailingUnit 21 – Non Store Retailing

MS-62 Sales

Management

MS-62 Sales Management

(Total Unit 16 & Case 6)

Block-1 Sales Management Functions : (4 Units)

Unit 1 – Introduction to Sales ManagementUnit 2 – Personal SellingUnit 3 – Sales ProcessUnit 4 – Computer Systems and Applications in Sales Management

Block-2 Selling Skills : (4 Units)Unit 5 – Communication SkillsUnit 6 – Sales PresentationUnit 7 – Negotiation SkillsUnit 8 – Retail Communication Sales

DisplaysBlock-3 Sales Force Management : (3 Units)Unit 9 – Job Analysis, Recruitment and SelectionUnit 10 – Training The Sales ForceUnit 12 –

Monitoring and Performance EvaluationBlock-4 Planning and Control of the Sales Effort : (4 Units)Unit 13 – Sales PlanningUnit 14 – Sales OrganisationUnit 15 – Sales Forecasting and Sales QuotasUnit 16 –Sales Budgeting and

ControlBlock-5 Case Studies : (6 Cases)Case 1 – Puripen: Selecting the Communication MixCase 2 – Devox (India) Limited : A Less Expensive But Complaining CustomerCase 3 – National Electrical Engineers Limited: Sales Contest for Sales Staff MotivationCase 4 – The Genuine Charcoal Filter: Sales Monitoring Control SystemCase 5 – Asia Pacific Electricals Limited : Territory Planning and ManagementCase 6 – RQL Limited: Budgeting and Cost Control Systems

MS-63 Product

Management

MS-63 Product Management

(Total Unit 18)

Block-1 Product Management—Introduction : (3 Units)

Unit 1 – Product Management - Basic ConceptsUnit 2 – The Product Management ProcessUnit 3 – The Product Planning System

Block-2 Managing Products-1 : (4 Units)Unit 4 – Product Line DecisionsUnit 5 –

Product Life CycleUnit 6 – Product PortfolioUnit 7 – Product PricingBlock-3 Branding and Packaging Decisions : (4 Units)Unit 8 – Branding DecisionsUnit 9 –

Product PositioningUnit 10 – Brand EquityUnit 11 – Packaging DecisionsBlock-4 New Product Development : (3 Units)Unit 12 – Organising for Product DevelopmentUnit 13 – Generation, Screening and Development New Product IdeasUnit

14 – Economic Analysis -Evaluation New Product Ideas/ConceptsBlock-5 Implementing New Product Decision : (4 Units)Unit 15 – Concept Development and TestingUnit 16 – Physical Development of the ProductUnit 17 – Pretest Marketing and Test MarketingUnit 18 – Product Launch

MS-64

MS-64

(Total Unit 15)

Block-1

Unit 1 – Scope And Size Of International MarketsUnit 2 – Conceptual Framework Unit 3 – Institutional Framework

Block-2

Unit 4 – Cultural Environment Unit 5 – Political And Legal Environment Unit 6 – Strategic Retail Planning Process Unit 7 –

Block-3

Unit 8 – Export - Import Documentation Unit 9 – International Product Policy And PlanningUnit 10 – International Advertising Unit 11 – International Pricing

Policy Block-4 Unit 12 – International Distribution And Sales Policy Unit 13 – International Market Selection Unit 14 – International Marketing ResearchUnit 15 – International Marketing

Planning And Control

MS-65

MS-65

(Total Unit 19)

Block-1

Unit 1 – Unit 2 –

Unit 3 – International Trade In Services, the WTO, and India

Block-2

Unit 4 – CONSUMER BEHAVIOUR INSERVICESUnit 5 – PRODUCT AND PRICINGDECISIONSUnit 6 – PLACE AND PROMOTIONDECISIONSUnit 7 – extended marketing mix for services

Block-3

Unit 8 – service quality

Unit 9 – MANAGING DEMAND ANDCAPACITY

Unit 10 – CUSTOMER RETENTIONUnit 11 – FINANCIAL SERVICESBlock-4

Unit 12 – TOURISM AND HOSPITALITYSERVICESUnit 13 – HEATH SERVICESUnit 14 – CASE STUDY :SERVING THE GLOBAL INDIAN*

Unit 15 – EDUCATIONAL SERVICESUnit 16 –

PROFESSIONAL SUPPORTSERVICES :

ADVERTISINGAGENCIESUnit 17 –

TELECOMMUNICATIONSERVICESUnit 18 – Unit 19 – case StudiesCASE 1: IS THE CUSTOMER ALWAYS RIGHT?CASE 2 DOSA KING

MS-66

MS-66

(Total Unit 15)

Block-1

Unit 1 –

MARKETING RESEARCH -MEANING AND IMPORTANCEUnit 2 –

ORGANISATION OF MARKETING RESEARCH IN INDIAUnit 3 –

RESEARCH DESIGN Block-2

Unit 4 –

DATA COLLECTION Unit 5 –

SAMPLINGUnit 6 –

QUESTIONNAIRE DESIGN AND DEVELOPMENT Unit 7 –

ATTITUDE MEASUREMENT & SCALING Block-3

Unit 8 –

QUALITATIVE RESEARCH Unit 9 –

DATA PROCESSING - CODING, TABULATION AND DATA PRESENTATION Unit 10 –

DESCRIPTION & INFERENCE FROM SAMPLE DATA Unit 11 –

ANALYSIS ASSOCIATION

Block-4

Unit 12 –

REGRESSION ANALYSIS, DISCRIMINANT ANALYSIS AND FACTOR ANALYSIS Unit 13 –

CONJOINT ANALYSIS Unit 14 –

CLUSTER ANALYSIS AND MULTI-DIMENSIONAL SCALING Unit 15 –

APPLICATION OF MARKETING RESEARCH IN INDIA -- SOME CASE STUDIES

MS-68

MS-68

(Total Unit 19 & Case 6)

Block-1

Unit 1 – Unit 2 – Unit 3 –

Block-2

Unit 4 – Unit 5 – Unit 6 – Unit 7 – Block-3

Unit 8 – Unit 9 – Unit 10 – Unit 11 –

Block-4

Unit 12 – Unit 13 – Unit 14 – Unit 15 – Unit 16 – Unit 17 – Unit 18 – Unit 19 –

Case 1 – Case 2 –

Case 3 – Case 4 – Case 5 – Case 6 –