19.05.14

This Week...Family Tree, Embassy of 18th Zone Traffic controlled billboard, Burger King Motel, Nivea protect.

Family TreeIKEA

Embassy of the 18th ZoneTortrix

Traffic controlled billboardCisco

Burger King MotelBurger King

Nivea protectNivea

Clever idea from IKEA. According to research carried out by the Think ad agency for the Swedish giant, 10% of Europeans were conceived on an IKEA product (not bed necessarily).

To illustrate this, they created a series of humorous ‘family tree’ ad.

In each ad, it maps a different family tree—showing where each generation was conceived. For some, they were made on IKEA beds, while others were produced on washing machines, tables and sinks.

The tagline for the campaign: “Where family starts”.

Family treeIKEA

Embassy of the 18th ZoneTortrix

The 18th Zone in Guatemala City houses 800,000 people but the area is dominated by gang violence. Employers are reluctant to hire people from the 18th Zone as they presume that they have ties to the gangs.

Guatemala’s most popular snack brand decided to give back to the people in the 18th Zone by setting up an embassy to open a dialogue between companies and the residents of the 18th Zone.

Tortrix launched a website to take in CVs and each one was reviewed and circulated to participating companies, with great results.

Traffic controlled billboardCisco

Cisco is a big believer in the "Internet of Everything," so it has created this speed sensitive billboard near San Francisco's International Airport that changes messaging depending on traffic conditions.

Created by Goodby, Silverstein & Partners, the company debuted the outdoor in time for Cisco Live, its largest B-to-B event this year that begins May 18 in San Francisco.

The billboard delivers a message depending on how fast someone is driving. There are four speed ranges. If someone is going under 22 miles an hour, they see a message saying: "The Internet of Everything is changing this billboard based on your speed. So you see only what you have time to read. Sorry about the slow going." The faster you're going, the shorter the message is.

The Burger King MotelBurger King – New Zealand

The Whopper is Burger King’s most popular product but Burger King wanted New Zealanders to try their new chicken burger.

They needed New Zealanders to cheat on the Whopper…

Parents have two main worries when they go to the beach with their kids, sunburn and keeping a constant eye on them.

So Nivea Sun, came up with a clever idea for the Brazilian market: create an ad that doubles as a device for keeping track of children. The magazine ad contains a strip that can be torn out and used as a bracelet; there's also a code for parents to link to Nivea's smartphone app NIVEAProtege.

Once the kid is wearing the bracelet, the app will alert parents if they stray beyond whatever pre-set boundary the parent has selected. The bracelet advertising this product is made of humidity-resistant paper that can be sized to fit any wrist, and can be reworn.

The next step would be to package it in with the sunscreen itself.

Nivea protectNivea