Igniting Change Innovation Games

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    09-May-2015
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Innovation games presentation

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  • 1.Igniting Change Discovering Innovation GamesAndrea J. Simon PhD

2. Igniting Change How to ignite change? Build innovation into your organization? Create a culture that embraces change? Build an Idea Bank? Watch for the possibilities? 3. Agenda Why Innovation is so hot a topic now? A process to train teams how to see, feel and think in new ways Active learning: do some innovation games Wrap with what to take away when you leave3 4. Great Playground 4 5. How does it feel? 6. Who Plays? 7. Everyone is talking about InnovationWHY? 7 8. Innovation Problem 9. Stuck February 2011 The first iPhone shipped in 2007, and we still dont have a product that is close to their experience. Android came on the scene just over 2 years ago, and this week they took our leadership position in smartphone volumes. Unbelievable.Stephen Elop Nokia CEO 10. What has changed?Business Process Creative ProcessSame Result Every Time Different Result Every TimeA Structure for A Structure forPredictability Possibility 10 11. Innovation Not a linear process 12. Imagine you are Columbus MONSTERSINDIES FOUNTAIN OF YOUTH Creative work is more like living with aFUZZY goal 13. Knowledge Workers are DifferentOffice in ZurichIndustrial Workers Expected to fit standardized job descriptions Perform duties according to clear procedures and prescriptionsKnowledge Workers Expected not so much to performstandardized routines but togenerate creative innovative resultsthat will delight customers andcolleagues 14. Has your business changed? What is your office designed for? Efficiency? Creativity? Do you have an Idea Bank? What happens to idea to turn it into an Innovation? Does your team really embrace change? 15. I am not a creative person! No longer acceptable to take this position. If you are a knowledge worker you must become, to some degree, creative. 16. Complex World: EssentialWhole Organizations needto be Creative andInnovative to Empower people Solve every day problems Create big ideas that turninto major transformations Stay competitive Grow 17. You dont know what you dont knowWhat we knowWhat we know we dontknow: like how to fly aplane or speak Japanese What we dont know we dont know EVERYTHING ELSE 18. Paradox of Discovery Find things you are not looking for when you are not looking. But if you are not looking for something, you will not find anything. 18 19. Where do those ideas come from?Not where youimagine 20. From Factories to Collaboratories20 21. San Jose Build a Better Budget21 22. There is a process hereBUSINESS GAMES ARE NOTVIDEO GAMES 23. Why People Games? Games involve a high level of emotion Emotions help us to Focus Remember Decide Perform Learn 24. Brain hates to ChangeChange creates Painin the Brain24 25. Randomness = Fool the mind The human brain is a pattern-making machine. We seek and find patterns everywhere we look. Were so good at it that once we find one, it can be difficult to see anything else. Creating randomness is a way of fooling the mind so that you can more easily search for new patterns in a familiar domain.25 26. Steps to InnovationWHAT IS THE STRUCTURE? 26 27. Creative Process RULES FACILITATORS +OBSERVERSGOALSPLAYERS TIME + SPACEARTIFACTS 28. Opening: Divergent Deconstruct Create an explosion of ideas and opportunities. No critical thinking or skepticism. Blue-Sky, wide and deep Energy and optimism Post-it note heaven Set the stage Develop the themes Build the ideas Pull in the information 28 29. Emergent and Exploring Look for patterns Start Exploring and Experimenting Look for Patterns and Analogies See old things in new ways Look at how something is used across time and space 29 30. Closing--ConvergentIdeasBundlesMoveTowards ConclusionsIntersections Move toward conclusions Toward actions Be critical and realistic30 31. Steps DivergentEmergentConvergentGoalsIdeasBundles Move TowardsConclusionsIntersections Set the stage Examine Conclusions Develop the Explore Decisionsthemes Experiment Action Build the ideas Pull in theinformation 32. How could this help you and your company?LETS TRY TO PLAY32 33. Innovation Games 33 34. Product BoxGoal Identify the most exciting, sellablebenefits of a product with yourcustomers and non-customers.. How to play Imagine that you are selling your product, idea, at a tradeshow, retail outlet, or public market Take a few cardboard boxes and literally design a product box that you would buy. The box should have the key marketing slogans that you find interesting. When finished, pretend that youre a skeptical prospect and ask your customer to use their box to sell your product to you 34 35. Speed BoatGoal Find out what they dont like aboutyour product How to Play Draw a boat on a whiteboard or sheet. Youd like the boat to really move fast. Unfortunately, the boat has a few anchors holding it back. The boat is your system, and the features that your customers dont like are its anchors. They write what they dont like on an anchor. They can also estimate how much faster the boat would go when that anchor was cut. Estimates of speed are really estimates of pain.35 36. Prune Product TreeGoal Build a product, vision, according toyour plans New Ideas, Problem Solving, Planning,Unraveling Complexity How to Play Start by drawing a very large tree. Thick limbs represent major areas of functionality within your system. The edge of the tree its outermost branches represent the features available in the current release. Write potential new features on several index cards. Place desired features around the tree. Observe how the tree gets structured does one branch get the bulk of the growth? Does an underutilized aspect become stronger? 36 37. Remember the FutureGoal Understanding how you getto a goal Backwards How to Play Open ended vs. Future event that has already occurred What should the system do What will the system have done = Future event that has already occurred Based on several studies in the field of Cognitive Psychology Mentally generate a sequence of events that caused this event to have occurred 37 38. Problem to solveLOTS TRY SOME INNOVATIONGAMES 38 39. Common Issue How to address the health and wellness of your employees Reduce costs Improve work productivity Positively impact society 39 40. Prune the Product Tree First, break into 3 groups Draw a tree Populate the tree from roots tofruit with all the elements ofemployee health and wellness40 41. Prune the tree Discuss what is at each part of the tree: What are the essentials in the roots? The supportive trunk? The major and minor branches? The leaves? The fruit? Prune it so you have the most important for that tree to thrive Discuss, debate and decide 41 42. Remember the Future You have the Tree, well pruned You can make this happen in 3 years What is the Health and Wellness Story that you have built Remember how you get there Map out a 3 year timeline Going Backwards, remember the major moments How did it feel when?42 43. Remember The Future BackwardsRemember how we got there!Define theFuture 2 Years 1 Year 6 Months 3 Months Major Milestones Partners we formedObstacles we overcame43 44. Sustaining ChangeFINAL THOUGHTS44 45. Playing Games Works We know it sounds weird, at first: Playing games to do work. Research shows that human beings have been hard-wired to express themselves and interact with each other through play.45 46. Playing Innovation Games helps you Understand your customers needs Deliver the right features Make better strategy decisions Increase empathy for your customers experience Improve the effectiveness of sales and services Identify the most effective marketing messages and sellable features Uncover breakthrough opportunities And have serious fun doing serious work!46 47. Discovery The toughest part of innovation is accurately predicting what customers want, need or will pay for. Even if you ask them, your customers probably cant explain to you what they truly want. And the typical brainstorming sessions, surveys or focus groups just dont produce actionable results. 47 48. Play frees the mind Thats where Innovation Games comes to the rescue. Playing Innovation Games like Speed Boat, Prune the Product Tree or Product Box with your customers enables you to tap into your customers needs and desires through the magic of game play.48 49. Shape Sometimes the hardest task isnt the invention. Its not the discovery of new features or even uncovering glitches in a well-oiled process. Hardest part: Wrestling with the mountain of data that your discovery efforts have produced, attempting to shape the information into a form that can be ordered and acted upon. The game mechanics underlying Innovation Games like Remember the Future cuts through the tedium and enables you to find the bright ideas, the breakthroughs.49 50. Prioritization Its not enough to know what features your customers want; you need to know which features are essential and which ones can be tabled until the next phase. Innovation Games like Prune The Tree makes setting priorities, trading off options, really ensuring that your team is focusing on the right features at the right time.50 51. Act Playing games equals real work. Innovation Games arent practice, arent simulations, but how leading companies are doing real work every day. Discovering new trends Shaping and managing workloads Prioritizing new features or projects Theres a game to improve and enlighten every phase of work.51 52. How can we Ignite Change? Recognize that your brain hates change You have to do something to push beyond the habit-trail where you are most comfortable. Innovate! Play! Empower your teams to play often, solve problems through interactive games and build Idea Banks where new solutions can emerge at the intersections.52 53. It will become how you see the world Instead of it being a thing you do sometimes. It will be the way you see all the time. You will begin t