Ignite your word of mouth with spike jones
-
Upload
cision -
Category
Entertainment & Humor
-
view
2.123 -
download
0
Transcript of Ignite your word of mouth with spike jones
![Page 1: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/1.jpg)
Ignite Your Word of Mouth!With Spike Jones
![Page 3: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/3.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 4: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/4.jpg)
in real life
you talked to people
on social media
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 5: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/5.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 6: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/6.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 7: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/7.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 8: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/8.jpg)
90% of word of mouthhappens offline
70% FACE-TO-FACE19% PHONE4% EMAIL3% IM OR TEXT MESSAGES1% CHATROOM OR BLOG3% OTHER
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 9: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/9.jpg)
Poll: How many brands have you mentioned?
Danny Brown | @DannyBrown | @Vocus | #VocusWebinar
![Page 10: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/10.jpg)
Poll: How many brands have you mentioned?
Danny Brown | @DannyBrown | @Vocus | #VocusWebinar
![Page 11: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/11.jpg)
Social Media
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 12: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/12.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 13: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/13.jpg)
But it’s allword of mouth.
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 14: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/14.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 15: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/15.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 16: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/16.jpg)
We want some of that TWITTER. How about some FACEBOOK, too? Oh, and “LIKES.” We want lots and lots of LIKES.
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 17: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/17.jpg)
What‘chootalkin ‘boutWillis?
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 18: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/18.jpg)
Bringing communityback.
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 19: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/19.jpg)
Neighbor
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 20: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/20.jpg)
Neighborly
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 21: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/21.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 22: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/22.jpg)
Truths about word of mouthmarketing*
*may be counterintuitive
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 23: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/23.jpg)
It is not, or will ever be,about your product.1
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 24: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/24.jpg)
Your product is the conduit
(Solve for excited kitty.)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 25: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/25.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 26: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/26.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 27: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/27.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 28: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/28.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 29: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/29.jpg)
2Don’t seek outinfluence.Create it.
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 30: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/30.jpg)
Poll: Ambassador and Advocate
Danny Brown | @DannyBrown | @Vocus | #VocusWebinar
![Page 31: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/31.jpg)
Poll: Ambassador and Advocate
Danny Brown | @DannyBrown | @Vocus | #VocusWebinar
![Page 32: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/32.jpg)
(Insert influencer debate here.)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 33: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/33.jpg)
vs.
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 34: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/34.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 35: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/35.jpg)
Google it: “Chevy Ignites.”
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 36: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/36.jpg)
Influence can becreated.
Passioncannot.
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 37: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/37.jpg)
Your communityis not for everybody. 3
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 38: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/38.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 39: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/39.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 40: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/40.jpg)
Poll: Personal Relationships
Danny Brown | @DannyBrown | @Vocus | #VocusWebinar
![Page 41: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/41.jpg)
Poll: Personal Relationships
Danny Brown | @DannyBrown | @Vocus | #VocusWebinar
![Page 42: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/42.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 43: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/43.jpg)
Find yourrallying cry.4
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 44: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/44.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 45: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/45.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 46: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/46.jpg)
REMEMBER THE
ALAMO Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 47: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/47.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 48: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/48.jpg)
Everybody wants to be a part of somethingbigger than themselves.
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 49: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/49.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 50: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/50.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 51: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/51.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 52: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/52.jpg)
Think aboutcontent (& distribution)differently.5
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 53: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/53.jpg)
Why do people share?
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 54: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/54.jpg)
Online
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 55: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/55.jpg)
“I’m kind of a big deal on a fairly irrelevant social media site that falsely inflates my ego.”
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 56: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/56.jpg)
ego Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 57: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/57.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 58: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/58.jpg)
“Just talking about ourselves triggers reward mechanisms in our brain.”
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 59: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/59.jpg)
“When people pay attention to what we say, it feels even better.”
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 60: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/60.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 61: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/61.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 62: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/62.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 63: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/63.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 64: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/64.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 65: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/65.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 66: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/66.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 67: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/67.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 68: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/68.jpg)
Google it: “On Brands and Word of Mouth.”
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 69: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/69.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 70: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/70.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 71: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/71.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 72: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/72.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 73: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/73.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 74: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/74.jpg)
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 75: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/75.jpg)
Spike Jones
wcgworld.comaskspike.com
[email protected]: you’re on your own
photo: jenn-wagner.com
Yeah, I have a book if you wanna know more.
Spike Jones | @ SpikeJones | @Vocus | #VocusWebinar
![Page 76: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/76.jpg)
Thanks for attending!
#VocusWebinar @vocus
![Page 77: Ignite your word of mouth with spike jones](https://reader033.fdocuments.net/reader033/viewer/2022060206/55a23b891a28ab2b078b4828/html5/thumbnails/77.jpg)
The Vocus FamilyAbout VocusVocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572
PR Suite | Marketing Suite Online News Releases Publicity Facebook Apps Email Marketing @Vocus @PRWeb @Helpareporter @NorthSocial @iContact