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The Bag Lady

Experienced by

Sheetal Dube

Evantage ConsultingTwitter: @SheetalDube

A user research story

Flickr image by samwebster , jackace, PhotoBug

Designing a medical device for heart patients

Flickr image by bill barber (off for a bit), RussellReno , Old Shoe Woman, GregPC, cammy♥claudia

Heart patients who might need them

Heart patients who might need them

Flickr image by bill barber (off for a bit), RussellReno , Old Shoe Woman, GregPC, cammy♥claudia

Flickr image by HazPhotos, Thomas Ormston, JR_Paris

Learning about their environment

Flickr image by: Alexandre Hamada Possi, M. Ignacio Monge, Kenny Miller

Understanding how they manage their health

10 patient interviews, Los Angeles.

Flickr image by: bertsmedia

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January 18th, 2010, 5:30 pm.

Her house. My restless mind.

Flickr image by: Xanatos Satanicos Bombasticos (ClintJCL, Joe Shlabotnik)

Flickr image by: tomhe

We started talking.

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“I am the bag lady” she said.

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More talking. More observations.

She looked at the concepts.

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“…there are shoes that I like and shoes that I need.”

Flickr image by: Skelekitten

“Can you give me something, that will make me stand up and do a jitterbug .”

Bing Image

Wow! That was my creative brief.

Her NEED – Something to make her FEEL strong

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Easy to use User need

She taught me about work.

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Living on the street Not having needs

She taught me about life.

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Flickr image by: naama

My feelings when I left her house - Thank you!