IGI Meetup September 2012

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How to create a gaming industry: The story of the Icelandic Gaming Industry Ólafur Andri Ragnarsson http://www.olafurandri.com/?p=1872

description

The Icelandic Gaming Industry held a Meetup on the 6th of September 2012 in the usual downtown Reykjavik bar. In this presentation I talk about how and why IGI was established and explained the role and responsibilities of the organisation. Aðalsteinn Sverrirsson of Íslandsstofa or Promote Iceland also joined explaining how they support the gaming industry. Finally I also talked about games in general and misconceptions in the media.

Transcript of IGI Meetup September 2012

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How to create a gaming industry: The story of the

Icelandic Gaming Industry

Ólafur Andri Ragnarsson

http://www.olafurandri.com/?p=1872

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Meeting to discuss forming a gaming organization May 6th 2009

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Formally founded September 25th 2009

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620 employees in 2011

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Turnover of 62.820.513 EURin 2011

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Raise awareness among the public and governemnt of the gaming industry as a rapidly growing internatinal industry with well-paid and diverse jobs

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Work with other companies within the creative industries and the hightech sector within the Association of Industries for shared interests

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Establish connection with educational institusions both in teaching and in research to promote game development as an interesting choice of education for students

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IGI AWARDS 2010 – Game Creator 2012

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Provide a platform for cooperation and knowledge sharing within the gaming industry in Iceland

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IGI MEETUPS

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All in a day’s work for the wannabe entrepreneur.

(cc) Johannes Jansson/norden.org

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The Nordic Game Program budgets

0.5 MEUR

MDKK

6.0

2006

1.35

10.0

2007

1.65

12.3

2008

1.5

11.3

2009

1.5

11.2

2010

1.5

11.3

2011

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2006 2007:1 2007:2 2008:1 2008:2 2009:1 2009:2 2010:1 2010:2 2011 20120

20

40

60

80

100

120

140

160

180

ApplicationsAccepted

Growth of startups!

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Hit rate Funding

Denmark 12,1%12,400,00

0

Sweden 6,9%10,300,00

0Finland 7,5% 7,600,000Norway 10,5% 3,600,000Iceland 10,9% 2,200,000

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NORDIC GAME

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islandsstofa.is

Íslandsstofa og IGI

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islandsstofa.is

NORDICGAME

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islandsstofa.is

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islandsstofa.is

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islandsstofa.is

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Really?

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- So, they actually pressed ”JA”.

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Nordic Games Institution +Nordic Games Resources

Picture: Marcus Bengtsson (Creative Commons Attribution 3.0 Unported)

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The Nordic Game Program 2 budgetas adopted by the Nordic Council of Ministers for Culture

in Turku/Åbo, Finland, on 2011-04-04:

MEUR

MDKK

1.5

11.2

2010

1.5

11.3

2011

9.0

2012

1.2

6.5

2013

0.9

6.5

2014

0.9

4.0

2015

0.5

The Nordic Game

Program

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WHYCOMPUTER

GAMES?

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Average age of gamers is

37

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of gamers areover 18

82%

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increase of females in 2009

175%

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Why stop playing when getting old?

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Increase of 2-5 years old since 2010

17%

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Computer games are part of growing up

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Copyright © 2010, Ólafur Andri Ragnarsson

By age 21 games have played for

10.000hours

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Compulsory school is10.000 hours

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1990

$10 bn

2000 2010

$20 bn

$50 bn

Games

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2014

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Games are the most powerful forceto make people to stuff

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Copyright © 2011, Ólafur Andri Ragnarsson

“ ... people who play action games far outperform the people who don’t”- Green and Bavelier’s experiment

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Copyright © 2011, Ólafur Andri Ragnarsson

Better in problemsolving

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Copyright © 2011, Ólafur Andri Ragnarsson

Better in unknownsituations

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Copyright © 2011, Ólafur Andri Ragnarsson

Better in exploringnew options

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Copyright © 2011, Ólafur Andri Ragnarsson

Track more objects

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Copyright © 2011, Ólafur Andri Ragnarsson

Better in monitoring

cluttered world

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Copyright © 2011, Ólafur Andri Ragnarsson

Better at processing

visual stream ofinformation

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Copyright © 2011, Ólafur Andri Ragnarsson

DISRUPTION!

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IN THE NEXT DECADE MILLIONS OF JOBS

WILL BE DISRUPTED!

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MANY JOBS WILL DISAPPEAR

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WE DON’T KNOW WHAT JOBS WILL BE

NEEDED IN THE FUTURE

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THE IPHONE DID NOT EXIST 5

YEARS AGO

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AND THIS iS 2 YEARS OLD

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SO, WHAT KIND OF PEOPLE WILL YOU

HIRE?

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Let your kids play more games!

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Ólafur Andri Ragnarsson@olandri

[email protected]/olandriyoutube.com/olandri