IGCDP Management

iGCDP management

Why summer peak?

Clusters overview

TOP GROWTH POTENTIAL

AN, NP, PA, TO GE, TN, NF, MI, CT, TS

PV, R3, BA, RS, FE, VE, PD, BO

70 40 20

2 projects in 2 waves 2 projects 1 project

Done basing on the winter peak results

RA MA RE

Impossible?

More than possible!!!

POTENTIAL cluster

PM

TM RA TM RA TM RA

TM RE TM RE

TM MA TM MA

GROWTH cluster

PM

TM RA TM RA TM RA

TM RE TM RE

TM MA TM MA

PM

TM RA TM RA TM RA

TM RE TM RE

TM MA TM MA

TOP cluster

PM

TM RA TM RA TM RA

TM RE TM RE

TM MA TM MA

PM

TM RA TM RA TM RA

TM RE TM RE

TM MA TM MA

Coordinator positions: IR coordinator, sales (GR) coordinator, reception coordinator.

Job Description: level 1 and level 2Level

1Raiser: Market research, sales,

account management

Matcher: international

relations, Selection, Delivery

Realizer: hosting families, cultural

program, EP LEAD Delivery

Level 2

Finance: Budget tracking and cost

cutting

Marketing: showcasing, events,

etc

CEM: NPS management, fire

fighting

RecommendationProject Based Structure for POTENTIAL and GROWTH clusters

• Why? Volume doesn’t require process division plus members experience, specialization still can happen

For TOP cluster Process Based Structure can be implemented

• Why? Facilitates high volume management having experts, area gets to the level of having constant RA-MA-RE, facilitating often realizations

POTENTIAL

• Focus on national projects.• TN taker based projects.• Sales as a main attract-covert-close for financial

sustainability.• 1-to-1 matching.• EP LEAD implementation.• Safety Standards Satisfaction delivery.• Establishment of exchange culture in the LC.• TN takers and LC network as a main source of hosting

families.

Special message: Be Simple, Be Fast and Be Focused.

GROWTH

• Small local projects can be, but focus on big national projects.• TN taker based projects preferred.• B2B marketing for TN takers.• LC2LC for matching. • International marketing.• Financial management, economies of scale.• Marketing for conversion for hosting families.• Exchange culture development.• Customer loyalty for students and fire-fighting.• Customer loyaty for organizations.• Media relations and events .• Management and leadership.

Special message: Be Innovative and Listen to Customers.

TOP

• Big local and national projects.• Event-based and TN-taker based projects.• LC2LC for matching preferred.• Government relations.• Sponsors and in-kind partners and B2B for them.• Learning partners.• External support in exchange delivery (reception,

education).• Strategic planning. • Showcasing as a focus.

Special message: Think Big, Act Big, Be BIG.

Da hell is SUMMER PEAK?

Wanna know the MC goal?

Summer preparation timeline

Preview of summer products

TN taker segment/Issue

Cultural understanding(Cross cultural

learning dialogs)Economic growth

Cultural understanding (Protect and

showcase local traditions)

Summer camps, kids campsThird sector

Tourism sector (hotels, touristic

agencies and sights,

municipalities)

Planning sales

8 calls 4 meetings 1 TN taker RA

Case #1

• Divide into clusters.• Receive a cluster task.• What would you do?

Cluster allocation• TOP: AN, NP, PA, TO• GROWTH: GE, TN, NF, MI, CT, TS• POTENTIAL: PV, R3, BA, RS, FE, VE, PD, BO

Planning matching

3 interviews 1 TN MA

Matching optimization

• Personal contacts from both LCP and LC VP sides, official LC2LC;

• LC wikis and booklets to strengthen positioning;• Simple matching process: application – interview – match.

Don’t overcomplicate! ;• Selling profiles you can deliver with a big scale of operations!

(for example, can you match 70 people with Italian?)

Planning hosting families

Main targets are:

• students; • families with school kids; • old families; • young families (without kids or with kids up to primary school age).

Conversion rate of HF

5 applications 1 host RA

Case #2



Porca troia, interns are coming!

• Integration (cultural and professional, integration to the LC);

• Communication (feedback, team meetings, facebook group/email group, buddies)

• Education (TtT, hard skills, AIESEC understanding);• Fire-fighting;• EP LEAD;• Safety, Standards, Satisfaction.

iGCDP standards

Global:• Reception wiki;• Pick-up;• Shipping costs;• Buddy;• Insurance

(coming soon).

National:• Accommodation;• Logistical support;• Welcome package (map,

safety and integration booklet);

• EP LEAD (once released).

Case #3



Planning local summer peak

RA MA RE85% 90%

numbers


• Evaluate your past experience in iGCDP (what projects brought results and quality, HR trends, TN taker segments, relevance of JDs);

• Understand your local market (issue, potential TN taker segments, local, regional and national trends, activities of companies, government, third sector);

• Understand your supply and demand (which countries to invest in, potential for LC2LC, profiles you can really bring);

• Understand your HF market (who, how, when);


• Project flow is 6 months;• Selling and raising period should be maximum 2 months.

Market research and education should not take more than 1 week;

• Matching period should be optimally 1 month;• After matching should be planned 1 month of Delivery period

for interns to prepare visa and buy tickets (otherwise only rich and non-visa interns can come) and to raise hosting families, prepare JDs and working plans of interns, organize reception.

• Plan realization from the middle of June on as before the world has exams.

To do list• Making sure that area is planned properly (not only RA-MA-

RE, but also sales, interviews, initiatives for them, reception preparation, events, showcasing, finance, HR structures, EP LEAD);

• Tracking of all the processes;• Giving guidelines in creation of strategies and initiatives;• Facilitating synergies with marketing/PR, TM, Finance;• Education about general management;• Tracking department management initiatives (coaching

meetings with PMs, area meetings, meetings with interns, etc);

• Supporting mentally.

Not to do list

• Over pressure;• Leave alone with strategies, initiatives and management;• Leave alone with legalities and finance;• Take for granted that he/she knows how to plan and track

properly, that he/she can analyze, create strategies and initiatives.

IGCDP Management

Education

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