Facebook For Business

Introduction to FB IFrames 101

Friday March 11th… D-day? • Page Upgrades To New Layout = Mandatory– Recording: http://just-ask-kim.com/aaz

• Static FBML Replaced by IFrames Officially– Recording: http://just-ask-kim.com/v3p

Fear Mongering Sucks…

Don’t let marketing hype cloud your judgment!

What’s The Big Deal With Custom Landing Tabs?

• 50% improvement in conversion to “liker”.• Possibility for improved engagement.• Possibility for list building.• Just remember though, as many as 90% of

your fans will only engage from their news feed and NEVER return to your page.

Bye-Bye, Static FBML…

…. But Not Really!...

We’ll Miss You….

Static FBML Phase-Out Timeline• Mid-Year 2009: Static FBML’s imminent demise announced.

• February 10th: Transition Date Announced On Dev Blog

• March 11th: Static FBML Not Able To Be Added To New Pages

• Late-Year 2011: FBML Will No Longer Function

Welcome, Facebook IFrames…

Though he’s going to take some getting used to! …

The Right Man For The Job…

So What Are These IFrame Things?...Candy Bars Wrappers Windows

Different Strokes For Different Folks• New Page With No Custom Tabs• Young Page With Static FBML Added but

Incomplete• Page With Basic Custom FBML Landing Tab• Page With Highly Developed Custom Tab

Page With Limited Tab Development• Add Static FBML App Before 11th If Desired.• Probably Not Worth Developing on FBML Except For

Certain Fringe Cases Or Existing Templates.• Investigate IFrame Solutions & Implement.• Focus on getting at least a basic custom landing tab

via either FBML or IFrames In Place. (Either/Or Both)• Something > Nothing

Page With Custom Landing Tab Developed Already

• Migration Alternatives Are Important• Highly Customized Pages Will Require A

Developer Involvement Again• SMBs consider outsources & Tool Solutions.• Don’t Rush The Job… Tentative Deadline Is

Oct.

Solution Alternatives: OverviewFree• Kompozer + WebHosting + SSL• Free HTML Templates +

Webhosting + SSL• Static HTML: IFrame Tabs by

Jason & Timothy• IFrames For Pages by Wildfire• Static HTML For Pages by Involver• FanPagePro App by 140ology

Premium (Paid)• Fan Page Engine Templates &

Modular• WordPress For Fan Pages +

Dedicated WP Installation with SSL• Custom Development• Etc…

http://just-ask-kim.com/mari-iframelist

SSL – Protector & PITA!

• One of the biggest reasons NOT to self host!

• Blank Screens For A Growing Percentage Of FB Members

Now… Let’s Set Some Stuff Up!...

[If you’re following along via slides only, this is where you’re going to need the

video recording.]

Facebook For Business

Introduction to FB IFrames 101