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Daniel R. Fesenmaier

University of Florida

The beginning of Tourism Design

Clare Gunn –

Texas A&M University

1942 - Concepts for

Designing Tourist

Regions

1968 - Vacationscape: A

new concept for the

design of a tourist

recreation region

1972 - Vacationscape:

Designing tourist areas

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Tourism Design

Progress over the past 50

years…

1. Better understanding of

the world

2. New technology, new

metrics & new tools

3. Systems thinking

4. Design orientation

5. New paradigms for

communicating with and

managing travelers

Design Science in Tourism

(DST)

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Logic of design science in tourism

Six aspects of DST

1.Experience (human behavior) focused

2.Science based

3.Uses new tools – metrics

4.Systems oriented

5.Scalable from small to large

settings

6.Action – constructive oriented

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1.when the world is changing?

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1. when the world is changing?

2. when the world is challenging?

1. when the world is changing? 2. when the world is challenging?

3. when the world asks you to

lead, not follow?

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1. when the world is changing? 2. when the world is challenging?

3. when the world asks you to lead, not follow?

4. to think critically about how

technology is shaping the world?

1. when the world is changing? 2. when the world is challenging?

3. when the world asks you to lead, not follow?

5. to somehow 'create' the new

world?

4. to think critically about how technology is

shaping the world?

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