iFind_Device that Help You Find
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Transcript of iFind_Device that Help You Find
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KIP 401 Foundations Of Communication Design
Presentation Of Major Project (IFind)
Lee, Chun-Hsien
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About The Device
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Brief
•IFind is a radar tracking object searcher .
•Users can attach the provided sticker on and object.
•Press the color button on the device and IFind will indicate the direction of the object.
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Target AudienceUsers
•Children aged between 4 to 13
Purchasers
•Target user’s parent, aged around 30 to 40.
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Sample AudienceUserName: KevinAge:7 years oldGender: MaleGoing to attend the elementary school for the first year
Buyer(Kevin’s mother)Name : JenniferAge:38 years oldWorking lady, too busy to play with her child all the time
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Device Identity
•Fun
•Helpful
•Directive
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Mood Board
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About The Logo
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Process of Design
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Shape
-Law of Similarity and ProximityGroup the outer ring
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Shape
-Law of Continuity•Read the outer ring as a whole•Continue the inner ring become a complete•Continue the arrow to create a dynamic energy
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Shape
-Law of Symmetry•Hold the whole image together
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Color
-Green is the common color of radar screen
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Color
-Tradiadic Color•High distinct various color create a sense of fun and energy
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Inspiration
Hitachi Logo(1910-1999)
• Hitachi group was founded in 1910
•Electrical equipment repair and manufacturing facilityHitachi(1910)
日立
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About The Information Design
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Pictorgram
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Charactor
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Inspiration
•Comic character to attract children’s attention
•Bobble dialogue space to contain the needed information
Doraemon(1990)
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Final Outcome(Packaging)
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Words and images integrate
•Using dialogue bubble to imitate comic atmosphere
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Layering and Separation
•Number and the main character are separated by different layer
•Every step of instruction is strongly grouped by the number background
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Small Multiples
•Repeating the same character in every step in order to continue the depicting of the information
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About The Ad
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Concept of Maze
•Addressing the identity “fun” of the device
•Attracting children’s attention
•Combining image of “home” to explain “treasure hunt at home!”
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Leading the audience
1.Start of maze
2.End of maze
3.Flow of the background
4.Slogan and name of device
5.The image of the device
6.Description and information design
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Inspiration
Namco(2002)
•Big, cute and funny image obtain most of the advertisement
•Slogans, description located in the lower position of the image
•Bright and fresh color
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About The Packaging
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Concept of Maze
•The Maze leads the audience to the edge of the cover, encourage them to open the cover
See the Info design and the device
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Maze