iFetch …for Xbox Live Kinect

What kind of car is that? Who makes that car? Where can I see one? Where can I buy one?

Opportunity

Watching streaming media….

What is it Xbox Live Kinect App allowing viewers to use a hand motion or voice command to search from within streaming media.

iFetch searches from images seen in movies, games, or pictures through an Xbox.

iFetch combines five existing technologies:1. Interactive Entertainment Console (Game Console) - Xbox2. Interactive Entertainment Online Service - Xbox Live3. Motion and Voice Control Device - Kinect4. Image Search Tools - Google Goggles5. Product Recommendation Services - Google / Bing

Vision

iFetch aspires to become the leading interactive search application for objects within online media distributed through an interactive entertainment device or game console (xbox live).

How it Works?

iFetch works through a 6 steps process:

1. Observation2. Recognition3. Selection4. Processing5. Results6. Recommendation.

How it works? - Theory

8 Step Process

Follows the Basic Marketing Funnel with Associated Media

iFetch Value Add:

- Interactivity - Dynamic Delivery

Industry Demographics

Average gamer:

• 37 year old• 12 years of playing

72 % of USA households

• 18% under 18 years old• 53% between 18 to 49 years old• 29% over 50 years old

Consumer Trends

Growth• $ 10.5 Billion in 10 Years• 290 % increase

Content• $ 15.9 Billion of total spending• 79 % of consumers spending

Trends

• New “New Media Ecosystem” – Gartner Research 2/2011• Development of Game Console as a media device – a replacement

for the traditional TV set • Increase Online Movies Viewed Through a Game Console• Advancement in Human Interface – voice control and motion

control • Enhanced Search Capabilities Images

Online Video Users Comparison

• Projected Xbox Live usage to increase is expected with the release of Media Service next month.

Xbox Live Media Partners

MediaService Launch Date

Xbox Live - Market

• Xbox 360• Xbox Live • Xbox Kinect

• 45 million consoles sold in 35 countries. • 157 % increase in the time spent watching movies and

television on Xbox. • 42 % of Xbox LIVE Gold members in the US are watching

an average of an hour of television and movies on their Xbox

• 30 hours of digitally distributed television and movies a month.

• 25 million members of Xbox LIVE around the world are each spending more than 30 hours per month on the service – that means cumulatively Xbox LIVE members are now logging more than 1 billion hours a month on the service.

• Access to Xbox LIVE is expanding from 26 countries to 35 this November.

Xbox Live – Demographics Gender• 61 % male• 39 % female

Age• 70 % - Age 18-34• 20 % - Age 35-44

Income• 88 % household income $30,000 +• 37 % household income $100,000 + Source: Simmons National Consumer Study, Spring 2009

iFetch - Revenue Potentials

• Traditional Online Advertising– Ad Searches (MS Advertising Services)

• Marketing Funnel– New Advertising challenge to enhance product

positioning

Competitive Analysis Report

Game Console UnitsMotion

Control Voice Movies / TV Internet

MS Xbox 45 million X X X X

Sony Play Station 77 million X No X X

Nintendo 140 million X No X X

Competitive Analysis

• Xbox is the only console with monition and voice control, providing a competitive advantage to other systems

Organization – Project Team

Experience Contribution

Project Manager

Strategic Planning Project Management Software Management

Leadership Implementation Execution

System Architect

Java Development Google Web Toolkit Object Oriented Developer

Creativity IT knowledge Interfacing Data and Systems Integration

Developer Xbox

Game Developer Xbox Developer 3D Graphics Developer

Voice and Motion Integration Multi-Platforms knowledge UI frameworks Xbox Platforms

Project Plan

• Phases approach over 7 months – Locate Resources– Refine Project Plan – Develop UI (Xbox Interface) – Develop Search System – Business Plan – Tandem

iFetch – Value Add

• iFetch has the potential to dramatic change digital media and advertising by combing the developments in the interactive entertainment industry and search optimization, creating a new realm of business opportunities.

• iFetch is the next wave of search and integrated media advertisement.

iFetch …for Xbox Live Kinect

$300,000 of Venture Capital 7 months

PrototypeBusiness Strategy