Transmedia Storytelling: Connecting Consumers to Brands Through Modern Storytelling
Ifbc2013 storytelling c_lair
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Transcript of Ifbc2013 storytelling c_lair
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STORYTELLING
Cynthia Lair, Matt Smith, Bhama Roget
From www.cookusinterruptus.com
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WHY TELLING A STORY IS MORE MEMORABLE THAN FACTS
http://www.bestinfographics.co/a
mazing-facts-about-writing-and-th
e-brain-infographic
/
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When you listen to a Power
Point presentation…
two parts of the brain are
activated – language
processors that turn words
into meaning.
However, when we are told a
story the language centers are
engaged but also the areas of
the brain associated with
experiencing events lights up.
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THE FAILURE BOW
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YES AND
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SEVEN PART STORY STRUCTURE
1.Once upon a time
2.Every day
3.Until one day
4.Because of that
5.Because of that
6.Until finally
7.And ever since that day
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ADVANCE AND COLOR
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I AM A TREE
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THANK YOU