IFADEgg Noodles

1Company Overview

Ifad Egg Noodles

2003

Ifad Multi Products Limited

Ifad Group

1985

Age 13-60 YearsConsume 1-2 Pack

Daily

Urban ResidenceB2C Customer

2Target Audience

3Product & USP

Minerals(gm) 0.12 Calcium(mg) 26.00

Energy(kcal) 696.00 Iron(mg) 5.00

Fiber(gm) 0.6 Carotene(mcg) 50.00

Protein(gm) 22 Vitamin B-1(mg) 0.28

Carbohydrate(gm) 147.8 Vitamin B-2(mg 0.14

Fat(gm) 0.18

IFAD Egg Noodles Product Facts

4Product & USP

Served any time a day

Less Ingredients Required

Healthy & Hygienic

Delicious to taste.

5Advertisement Theme

Informational Appeal

Problem Solving Product Demonstration Comparison Ad Testimonial from Common Man

Can Cook Easily

Less Ingredients

How To Cook

Required Time Free Sauce

Unique Strategy Using Common Model

Acceptable by All

6Theoretical Framework

Product’s attribute

Consumer benefits

Leverage points

Personal value

The executional framework:

Means End Chain

Hygienic, Nutritious, Healthy & Quality Food Item

Take Anywhere Anytime, Easy To Cook

Free Tomato Mini Sauce Pack

Feels Good By Serving Good Food To Others

TV Channel Ad, Bill board Rent, Poster Printing

7Advisement Appeal

Scarcity AppealRational Appeal

Presenting True Facts

Related With Daily Life

Campaign is Only For Eid

Stocks Are Limited

8The Message

“বনু্ধ এবং ঈদ দুইটাই সামলান”

9Sales Promotion

Free Tomato Sauce With,

IFAD EGG Noodles

10Media Planning and Buying

Flighting Schedule

Continuous Schedule

Poster Ad

Bill Board Ad

11Budget Plan

Objective and Task Method

Objectives and Tasks

Generating sales of 20% Than Eid Ul Fitr

Building IFAD Egg Noodles as prominent brand specially in

Urban Area

Raising The Awareness among 5,00,000 People at least.

The IMC Tool Budget Percentage of Allocation

TVC BDT 500,000 62.50 %

Poster BDT 100,000 12.50 %

Bill Board BDT 200,000 25.00 %

12Budget Plan

Total Budget Plan (A Budget of 800,000 BDT)

Scheduling

Types

Time/Slot Program Number of

Ads (N)

Price

(P)

Total Cost

(NxP)

Percentage of

Allocation

Continuous 2pm-5pm Eid Special

Drama

20 10,000 200,000 40.00%

Flighting 8pm,10pm

& 12am

News Hour 15 20,000 300,00 60.00%

Total ∑500,000/= =100%

13Budget Plan

Budget Allocation for TVC Advertisement

TVC55%

Poster9%

Bill Board36%

Total Number of Consumer Reach

TVC Poster Bill Board

Total Expected Return (Number of Consumers): 500,000(100%)

11Budget Plan

THANK YOUQuestions?