If your business doesn't stand for something get lost and stop wasting everyone's time
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Transcript of If your business doesn't stand for something get lost and stop wasting everyone's time
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If your If your business doesn’t stand f thi for something get lost and get lost and stop wasting p geveryone’s time
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The case for building a compelling The case for building a compelling business purpose
Ray Algar, Strategic MarketerO C l i Oxygen Consulting
Leisure Industry Week Conference Leisure Industry Week Conference UK September 2009
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You’re going to love or g ghate this presentation
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A business that knows why it A business that knows why it exists can seize future opportunities
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Some companies take the ppurposeful road – others don’t
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No of Failed UK BusinessesNo of Failed UK Businesses
2010 39,000
Estimate
200936,000
200822,600
2008
200716,000
0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000
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??
That’s 1 in 50 UK companies
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36 UK restaurants/bars went /bust every week during 2008
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No of Failed UK No of Failed UK Private Health Clubs
2009 ?
2007
2008
112
96
2006
132
121
2004
2005
61
132
0 20 40 60 80 100 120 140
2003 68
0 20 40 60 80 100 120 140
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?
1 in 45 UK private health clubs failed in 2008
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Why do businesses fail?
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Management failures
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Loss of market
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Will these companies be pmissed by customers?
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The world never misses mediocre companies
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“A lot of company strategies are generic, bland, ambiguous, vague uninteresting and undifferentiated” uninteresting and undifferentiated Professor Dave Rendall
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Does the world still need video stores?
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or book stores?…or book stores?
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traditional estate agents?…traditional estate agents?
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or travel agents?…or travel agents?
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The web is fundamentally The web is fundamentally disrupting many traditional disrupting many traditional business models
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Why this matters
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M t JillMeet Jill
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Jill is surrounded by choice yin her life
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Jill often finds the 40choices traumatising
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Jill’s problem is that many p yproducts look very similar
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Brighton GymGym
Leeds eedsGym
London GGym
42
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Something out of the Something out of the ordinary is required to grab ordinary is required to grab Jill’s attention
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Meet Rainer SchallerMcFit CEO
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Growth of McFit Budget Clubs
2009 780,0007222
2008 700,0006931
2007 550,0006180
2006 416 000
,
6118
0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000
416,000
47
Members/Club Members
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‘Create a business we can be proud of’
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Create a drinks company that Create a drinks company that makes it easy for people to makes it easy for people to be healthy
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100% fruit – no compromise100% fruit no compromise
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Authentic to the coreAuthentic to the core
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10% fit d t d10% profits donated
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Loved by customers
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Is Innocent Is Innocent flourishing?flourishing?
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2 million drinks sold each week
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65% UK smoothiemarket share
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£100 illi t£100 million turnover
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£6 illi fit£6 million profit
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From nowhere to the world’s From nowhere to the world s third largest phone maker in g ptwo years
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This club h i chain
collected 26 collected 26 tonnes of tonnes of
foodfor young
mothers and babiesbabies
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Is this the world’s most Is this the world s most environmentally friendly
64
y yhealth club?
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Joe wanted to make Joe wanted to make Gainesville the healthiest place to live in the USA
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Customers love these companies
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If they closed they would y ybe genuinely missed
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Can this be said for the Can this be said for the majority of businesses majority of businesses we experience?
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FitFitBodiesBodiesLtdLtd
Who misses medicore companies?
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Does the world need a water brand just for dogs?!
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Eddie Izzard has just done ja remarkable thing
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Is this the world’s first free gym?
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So, what ,does your business
stand for?
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Stand for something or fall for anything
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This company has p ygenerated buzz
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The web allows remarkable things to spread rapidly
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Wh i R Al ?88
Who is Ray Algar?