Enhancing the Prospect, Student and Alumni Experience with Communities
If You Build It, Will They Come? The Case For Online Alumni Communities; Edu-Web 2014
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If You Build It, Will They Come? The Case for Online Communities August 5, 2014 TM #eduweb
description
In an environment where schools are continually asked to do more with less, and the ROI of a college degree is under ever increasing scrutiny, colleges and universities need to provide added value beyond graduation to stay relevant, and garner the support they depend on. Online alumni communities can help bridge the communication and engagement gap, while helping institutions to meet and exceed their advancement goals.
Transcript of If You Build It, Will They Come? The Case For Online Alumni Communities; Edu-Web 2014
If You Build It, Will They Come?The Case for Online Communities
August 5, 2014
TM
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https://www.youtube.com/watch?v=N4Pho3lRnyk
TM
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Engagement Highlight:Show Us The Love!
Santa Barbara City College
Welcome
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Change Is Coming
Changes prompted by the nexus (mobile, cloud, social & data)
are setting the stage for transforming the education
environment from a 20th-century mindset to a 21st-century
paradigm.
Predicts 2014: Technology Drives Education Toward Transformation
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Getting Started
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@360Alumni
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About Me
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Megan ReileClient Services
360Alumni
The Engagement Gap
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The Engagement GapA chalkboard explanation
Alumni Needs
Engagement Gap
Institutional Goals
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Audience Preferences Changed
% of alumni that never visit their website
360Alumni Primary Research Survey, June 2013
vs
% of alumni that would visittheir website
if it were more like a social network
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Thought Leadership
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What Alumni Want
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Graditude
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GraditudeGlad You Chose Us; Washington College
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https://www.youtube.com/watch?v=j-y8beRv1OI
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Alumni-Driven Engagement
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Online Communities:
- Jenny PreeceDean of IT
University of Maryland
4 Parts:People, a shared purpose, policies & computer systems
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Alumni Communities Make Sense
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New Business Models
“With the traditional funding streams withering away at
such great speed, academic institutions have to think about
not only how to cut cost, but, preferably, how to create new
revenue … they have to think about their business model.”
Gartner - Business Model Innovation Examples In Education, Jan 2013
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Sources:
MailingJet
Gloccal
InspiredM.com
Average Cost Per Alumnus
Telemarketing
Direct Mail
Traditional Website
Online Community
$ .64
$.53
$.19
$.14
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Average Time to Get Up and Running
Telemarketing
Direct Mail
Traditional Website
Online Community
12 weeks
4 weeks
2 weeks
12 weeks
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Millennials & Giving
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Constituent Pyramid
Top Donors;Very Engaged
Sweet Spot
Avg gift of $1,206
Increase frequency to 2x / yr:Additional $150,000
Increase percentage
to 15%:Additional
$75K
Average gift of $50.
30,000 Alumni, 10%
giving
-or-
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Connectivity Multipliers
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What About Social Networks?Social Media Explained
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Online Communities
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Social Network Drawbacks
● Different objectives● Too much noise● Data is not yours● Not a hub● Won’t build your brand● No integrated
fundraising
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No More “Various Vague Things”
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Benefits of Online Communities
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Online Communities Bridge the Engagement Gap
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Examples
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