My shoe colour navy blue and white boys and girls can wear this colour its unisex.
If the shoe fits wear it
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If the shoe fits wear it Article: Rapper’s sample athletes turf By: Matt Sinnott
description
If the shoe fits wear it. Article: Rapper’s sample athletes turf By: Matt Sinnott. Basketball shoes are a big business that makes up a massive $16.4 million USD sneaker industry. Nike is the most dominant player in the industry, raking in around $12 billion last year. - PowerPoint PPT Presentation
Transcript of If the shoe fits wear it
If the shoe fits wear it
Article: Rapper’s sample athletes turf
By: Matt Sinnott
The industry
Basketball shoes are a big business that makes up a massive $16.4 million USD sneaker industry. Nike is the most dominant player in the industry, raking in around $12 billion last year.
Consider for a moment that people in Cleveland and Chicago were recently willing to camp out for up to four days just to get a $90 pair of limited edition LeBron James 'Chamber of Fear' sneakers
$55 billion footwear and sports apparel market.
And1 shoes doesn’t plan on endorsing an artist because they think that they sparked this movement.
Joining forces
Reebok's S.Carter Collection (by Jay-Z) became the company's fastest selling sneaker in company history
This industry grew 2.6% in 2003
Since 1993, hip-hop and rap has grown 13.8% of all music bought in the US.
A taste of the Market
Top selling shoes
Jordan's Air Force 1’s Shox Air Max Flights Uptempo Casual-adidas,
puma, pony, converse
The Jordan Era
The Jordan enterprise
Jordan is the longest running athletic shoe endorsement
Original deal was $2.5 million over 5 years in 1984
Most successful shoe line. Air Jordan's are now in their 20th
year
In fact Nike had to move back the launch date to Saturdays each year because too many kids were skipping school during the week to line-up for the latest Air Jordan launch
The Hip Hop Generation
“Rapper’s want to be ballers and ballers want to be rappers”-Jay-Z
Hip Hop Shoe Sector
Jay-Z-Reebok 50 Cent-Reebok Xzibit-Reebok Nelly-Nike Snoop Dogg-Pony Missy Elliott-Adidas Run DMC-Adidas Ludacris, Nelly, Usher
with Nike AF1 Baby aka: Birdman-Lugz
What is the craze all about
Hip hop artists shoe sales have outperformed athletes shoe sales. Is the craze due to the lifestyle these artists live? More and more artists are not only getting shoe deals, but more
endorsements as a whole. Casual shoe sales grew 24.5% in 2004 vs. a .3% increase for
basketball shoes Artists can get away with endorsing items despite there police records
and actions. Increasing exposure to the hip hop music industry Artists as businessmen/businesswomen Failures with big name athletes: Tim Duncan, Shaquille O’Neal, Kobe
Bryant A way to catch Nike because Nike isn’t joining the market
Issues in the Industry
Creative differences
Limits of the contracts
Troubled pasts of artists
Advertising
The next level
Magazines Commercials Music Videos Television-Bet, And1
Mixed Tape, MTV Private lines-Sean
John, Rocawear, Phat Farm
Product Placement Movies
Bibliography
http://www.usatoday.com/sports/2005-07-04-rap-endorsements_x.htm?csp=34 http://www.prohiphop.com/2005/07/rappers_replaci.html http://www.usatoday.com/sports/2005-07-04-madison-sidebar_x.htm www.usatoday.com/life/2003-06-25
www.findarticles.com/p/articles/ mi_m1571/is_n8_v13/ai_19199593
www.forbes.com/newswire/2003/06/15/rtr1000372.html
www.themightymjd.com/2005/ 07/athletic-endorsements-by-rappers.html
http://www.playingfieldpromotions.com/athlete-endorsements.asp
http://www.fradical.com/Rap_violence_costing_endorsements.htm
http://www.forbes.com/commerce/2004/02/19/cx_af_0219sneakerintro.html
