IEEE Membership Development Conference Call / Web Cast Thomas G. Habetler Chair, IEEE Membership...

IEEE Membership Development Conference Call / Web Cast

Thomas G. HabetlerChair, IEEE Membership Recruitment and Recovery [email protected]

Cathy DownerMGA Staff - Membership [email protected]

16 January 2010

mailto:[email protected]


Introduction

Our 2010 MRR Chair, Thomas G. Habetler, will provide an introduction and discuss his goals and philosophy

Preview Topic

IEEE New Products and Updates– eBooks - Gordon MacPherson

– An Introduction to IEEE.tv - Nick Lehotzky

Membership Trends / Status Update

December 2008 – John Day

Business Cycle Spotlight

SAMIEEE Tutorial, Analytics Dashboard – Helen Shiminsky

Updates / Wrap-Up / Direction

Open Floor Q&A

Subject Appendix: SAMIEEE and Arrears Recovery, Step by Step

Today’s Edition …

Membership Development Web Cast

Web Cast Etiquette: Ask questions using the online chat feature. Technical assistance: [email protected]

Slide 2

Today’s Speakers …



Slide 3

Tom HabetlerChair, MRRC

John DayDirector, Membership

Development Gordon MacPhersonSr Manager, eBook Products

Nick LehotzkyMgr, Membership Benefits

Marketing

Webcast presentation available on MD virtual community at https://www.ieeecommunities.org/ieee.md.net in the files section

Attendee lines are muted, except for speakers. To un-mute your phone during the Q&A portion, press *6. To mute your phone again, press *6.

Please ask topical questions using the chat box

For technical-assistance, e-mail to [email protected] any time during webcast

This webcast is recorded. Presentation and audio will be available as an “on-demand” resource – URL and announcement to be posted in the MD Virtual community

Web Cast Notes

Slide 4Membership Development Web Cast


https://www.ieeecommunities.org/ieee.md.net


Introduction

Member Recruitment and Retention Committee, 2010

Tom HabetlerChair

Membership Development Webcast Slide 5

ExperienceDiv II Director, 2007-2008.

Technical Activities Board, 2001-02, 2007-2008.

Chair, TAB Membership Ad-Hoc, 2008

MELCC Member, 2008-2009

TAB NTDC, 2009

TAB-Appointed Rep to MGA, 2010

Society Review Committee, 2008-2011

Power Electronics Society– President, 2001-02;

– Vice-President, 1999-00;

– AdCom Member-at-Large, 1996-99;

– Secretary, 1994-95;

– Chair, Membership and Publicity Committee, 1990-93;

– Chair, Atlanta Chapter, 1998-99;


Membership Development Web Cast Slide 6

Who I am

Member of Region 3, Atlanta Section

Professor of ECE at Georgia Tech for 21 years in the field of electric machines and power electronics.

Very passionate about IEEE. My enthusiasm stems in part, from its demonstrable effects on my career.



GoalsClearly, my IEEE-life has been in TAB.

MRR may be an MGA cmte, but it is an IEEE-wide function. We need to always think of it that way.

But, member recruitment and retention reaches equally across both MGA and TAB.

We need TAB and MGA working together to help engage members in finding their IEEE home.

My goal is to make section, region, and society MD chairs aligned partners in recruitment.



GoalsWe know that primary reason to join is to stay technically current. We must use the technical pubs and networking of the societies to help the sections attract members.

At the same time, society memberships are decreasing. Societies have a pressing interest in bolstering membership.



Key Issues for retentionFocus on the Member– Members are partners, not customers or clients.

– Many of our members are struggling to stay current.

Engaging industry members– Bringing conferences and other products to the

local level and the desktop

Cannot just be a knowledge community, but embrace other types of community.

Engage volunteers more immediately



Preview Topic

Practical, Cutting-Edge Content:IEEE eBook Classics

Gordon MacPhersonSr. Manager, eBook Products & Conference Publishing16 January 2010


eBooks are NOT the wave of the future…



They’re the wave of NOW



What stands out about IEEE eBook Classics?



Member Value Propositions

The IEEE-Wiley eBooks Library brings added value to IEEE Xplore® by commingling practical, deep-dive book content with Xplore’s journals, transactions, standards, and conference proceedings content



Member Value Propositions (continued)

The IEEE Press Editorial Board recommends volunteer peer reviewers who provide feedback to authors while the books are being written



Outreach Activity:IEEE Societies

Editors of IEEE journals are apprised of IEEE Press interest in book proposals, and provide with Wiley contact for acquisitions

Editors of IEEE journals are apprised of IEEE Press interest in book proposals, and provide with Wiley contact for acquisitions



Outreach Activity: IEEE Fellows

We created a direct, low-key e-mail appeal to Fellows, asking for their recommendations for potential book authors and IEEE Press Editorial Board membersContacted Fellows from ComSoc, PES, APS and other key Societies

• 4,896 messages sent• 36% were opened• 4% followed a link• 16 potential book ideas• 30 suggestions for nominees

• 4,896 messages sent• 36% were opened• 4% followed a link• 16 potential book ideas• 30 suggestions for nominees



IEEE eBook Classics:Direct Benefits to Members

Over 2,000 free eBook chapters from over 220 pre-2007 eBooks, delivered via IEEE Xplore

~ 40 newer titles added each year

Purchasing these titles at retail would cost over $25K

Accessible via Xplore using your IEEE Web login



What do the IEEE eBook Classics look like?



IEEE-Wiley eBooks Library – eBook Home Page

Cover Scan

Bibliographic Information

Abstract

Sample Chapter

TOC



Table of Contents View



Sample Chapter (PDF)



Please feel free to contact me with questions!

Gordon [email protected]

+1 732.562.3890www.ieee.org/press




http://www.ieee.org/press


Preview Topic

An Introduction to IEEE.tv

Presented by:

Nick LehotzkyBenefits Marketing [email protected]

Prepared by:

Brian Pratz, Product ManagerNick Lehotzky, Benefits Marketing Manager


Today’s Agenda

What is IEEE.tv?– Product Variations

– Launch and Deployment

– IEEE.tv Screenshots

– IEEE.tv Launch Marketing Tactics

Summary



What is IEEE.tv?Made possible by the members of IEEE, IEEE.tv is an award-winning Internet-based television network. We produce and deliver special-interest programming about technology and engineering for the benefit of IEEE’s member and the general public. IEEE.tv is the venue of choice for the entities of IEEE to engage with engineers and technologists through video and multimedia applications.

IEEE.tv supports the following IEEE Strategic Objectives#3 – Establish IEEE as a leading provider of continuing education and professional development. (Theme: Innovation)#6 – Increase the value of the technical content and market relevance while continuing to provide trusted technical information products and services. (Reputation, Org Stability, Financial Viability)#8 – Promote public awareness, understanding and appreciation of engineering and technology. (Reputation)#10 – Diversify IEEE’s net-revenue generating business and product portfolio. (Financial Viability)



IEEE.tv Variations

IEEE.tv Public Access - IEEE.tv Public Access is free of charge to the public, and does not require IEEE membership or log-in.

IEEE.tv Member Basic - IEEE.tv Member Basic is an exclusive benefit of IEEE membership, offering exclusive members-only programming. IEEE membership and an IEEE web account is required for viewing.

IEEE.tv Paid Access - New in 2009, paid access video presentations are provided as a supplement to IEEE.tv Videos.



IEEE.tv 2.0 Launch and Deployment

Launch of IEEE.tv 2.0 occurred on January 7th 2010, corresponding with kickoff of membership year.

Addition of new Landing page and Updated Viewer

Over 131 programs currently available on IEEE.tv

25+ programs deployed in 2009

Widgets, Gadgets, Applications, and Channels maintained on external websites (Google, Yahoo, Facebook, YouTube) in an effort to extend awareness throughout 2009

*IEEE.tv stats illustrate a greater utilization by younger members and regions 7-10 when compared to the associated percentage of total membership.



IEEE.tv Viewer Screenshot - Public



IEEE.tv Viewer Screenshot - Member



IEEE.tv About page



IEEE.tv application on Facebook(To be launched in late January 2010)



IEEE.tv Widgets\Gadgets



IEEE.tv Site Integration example (WIE)



Launch Marketing Tactics

E-mail campaigns

– Benefits Bulletin (January Edition)

– Scoop, Society Sentinel, Institute Alert

– Key IEEE.tv bloggers list

– Internal IEEE communications

Press release

– Formal press release distributed over the news wire

Social Media

– Facebook advertising

– Facebook announcements (targeted fan pages associated with IEEE, engineering, or academia)

– LinkedIn announcements

– Twitter feeds

Search Engine Advertising Campaigns throughout 2010



SummaryVarious OUs have been able to showcase their products, technologies, conferences, standards on this IEEE.tv.

IEEE.tv positions the IEEE as an active participant in development rich interactive web based media applications.

IEEE.tv stats show greater utilization by younger members and those in regions 7-10 when compared to the associated percentage of total membership.

As viewing statistics improve, IEEE.tv to become a self sustaining, and revenue generating member benefit.



Contact Brian Pratz with questions, [email protected]

Thank You!




Membership Statistics & Goals Update

December 2009

Presented by:

John DayDirector, Membership [email protected]

December 2009 Snapshot

Slide 40Membership Development Web Cast


x

Surpassed all-time record! Congrats to the team …



Year-over-Year Monthly Growth – Total Membership

397,001

Up 2.3% from prior month



Year-over-Year Monthly Growth – Higher-Grade Membership (including GSM)

Year-over-year trending beginning in August 2009 was impacted by recognizing student elevations in August rather than December.

Accurate year-over-year results ‘trued-up’ as of December.



Year-over-Year Monthly Growth – Student-Grade Membership (including GSM)

Year-over-year trending beginning in August 2009 was impacted by recognizing student elevations in August rather than December.

Accurate year-over-year results ‘trued-up’ as of December.



Active Membership by Region



Slide 45

Year-over-Year Society Membership

Society MD DispositionRespective Sum

TotalsInfluence of Large Societies

Aggregate Total Memberships Across 38 Societies

(2,074)

Growth > 1%: 20 Societies + 5,590 Power & Energy + ~ 1,240

+ / - 1%: 5 Societies + (152)

Decline > 1%: 13 Societies (7,512)Computer Society (~ 3,350)Communications Society (~ 2,050)

Double-Digit Percentage Gains



Slide 46

Year-over-Year Society Membership, Detail

Year-over-Year Society Membership, Detail (cont.)





2010 Renewals

Last Year >45.5% through Dec



2010 Renewals – First-Year Members

Total Retention 56.9% 45.2% 16.5% 51.2%



2010 Renewals

Last Year >45.5% through Dec



Looking Ahead (poised very well) …

Jan’s position:

405,000 – 407,000

Determined by the month’s year-over-year recruitment and reinstatement

Feb’s position:

Determined by two factors:

1)Cumulative 2010 renewals, year-over-year through Feb

2)The month’s year-over-year recruitment and reinstatement

Through Dec ‘09: +25,000 in year-over-year renewals

Renewal opportunity in 2010 is 10,000 members larger than 2009 Probability of sustaining the +25,000 variance decreases as we

progress into the renewal / recovery period +25,000 variance can be sustained if we improve our member

retention rates Member retention, ergo member engagement, is the most effective

(and efficient) way to grow membership Our success is determined by serving the member, not the numbers

IEEE Membership Development Conference Call / Web Cast Thomas G. Habetler Chair, IEEE Membership...

Documents

Transcript of IEEE Membership Development Conference Call / Web Cast Thomas G. Habetler Chair, IEEE Membership...