IEDC Atlas Ignite: Change Is The Only Constant
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Atlas Advertising CEO Ben Wright presented "Change is the Only Constant" at the International Economic Development Council's Spring Meeting in Minneapolis, Minnesota. Content includes Kodak, Fortune 500, Greater Minneapolis, Columbus Region, and many more.
Transcript of IEDC Atlas Ignite: Change Is The Only Constant
Heraclitus of Epheseus, 535 BC – 475 BC
Ronnie Bryant?Albert Einstein?
Steve Jobs?
Jack WelchFormer Chairman andCEO of General Electric
Kodak develops first digital camera, 1975
Kodak launches its digital camera strategy, 1990
Digital cameras begin to get replaced by phones, 2007
Measuring ROI
Organizations are Adapting to Today’s Competitive Landscape: Recruiting Workforce
Organizations are Setting Big, Hairy, Audacious Goals
Organizations are Exhibiting an “If Not Us, Then Who” Mentality
Economic Developers are Slow to Adopt Digital Tactics
There is Too Much Discussion About Whether or Not Economic Developers are Essential
The Spread Between High Performing and Low Performing Organizations is Staggering
Fact about digital economic development:
Budget Level LOW JOBS ANNOUNCED, 2012
HIGH JOBS ANNOUNCED, 2012
Under $100,000 20 243
$100,000 to $249,000 2 1,500
$250,000 to $499,000 5 5,000
$500,000 to $999,000 4 4,283
$1,000,000 to $2,500,000 35 8,000
Over $2,500,000 6 16,835
Source: Atlas Report - Why Metrics Matter, 2013
Average difference:
978x
