IEBC and Q2 Insights Webinar Capturing the Student Voice Brad Phillips President, IEBC Kirsty Nunez...

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Transcript of IEBC and Q2 Insights Webinar Capturing the Student Voice Brad Phillips President, IEBC Kirsty Nunez...

IEBC Student Voice Webinar

IEBC and Q2 Insights WebinarCapturing the Student Voice

Brad PhillipsPresident, IEBC

Kirsty NunezPresident, Q2InsightsWelcome to Capturing the Student VoiceIEBC helps education stakeholders usedata and information to make informed decisions, improve practice and increase student success.

Brad Phillips, PhDPresident/CEOInstitute for Evidence-Based Change (IEBC)Kirsty Nunez, MA, MSPHPresident and Chief Research StrategistQ2 Insights, Inc.Q2 Insights is a leading marketing research firm blending cutting edge technology with a full spectrum of research methodologies.

#Student Equity and SSSP An Opportunity to Learn From Our Students


What We Are Familiar With#

What Todays Students Are Familiar With#A Focus on Student Success Institutions want students to be successful and students themselves want to be successful. As institutions, How do we help students become more successful throughout their educational experience?How do we engage students more deeply for an enriched college experience that is appealing to them? How do we align ourselves more closely with students needs and lifestyles to reach a wider potential student base?#Integrate the Student Voice in Important Decisions

Become more student centered by understanding student experiences from the student perspective.Use tools that enable students to give their honest opinion and feedback.Make the right decisions based on the student experience for effective and meaningful change.Ask and listen to students with the right tools to get a deep understanding of attitudes, opinions, and behaviors of an increasingly diverse student body.To help students become more successful, we need to:#Young Adults: A Digitally Mobile PopulationUsing the right digital tools for the job, higher education institutions can uncover changes and support the fastest-growing and most underserved student population, leading to an optimal college experience.89% of student time spent on media is through mobile apps. Smart phones are widely used for accessing educational resources. 30% of smart phone users use smart phones to take a class or get educational content. Younger adults who have low income and low educational attainment levels and tend to be non-white consider themselves smart-phone dependent#In-PersonDigitalRecruitment can be time consuming and challengingRecruitment is efficient and less challengingOne Focus Group is two hours in lengthOne Focus Group is conducted over three daysStudents must participate on a specific date at a specific timeStudent contributions are 1.5 hours over a three day time period8 to 12 students25 studentsAir time is not equal across all studentsAll students contribute at least 1.5 hours of contentStudents may be not fully forthcomingMore likely to tell it like it isModerators Guides typically do not change during the Focus Group sessionModerators Guides are set but change based on student responsesGenerally only verbal feedback is obtained from studentsFeedback from students includes voice, narrative, storytelling and uploaded pictures, video, etc.Cost for 75 students: $56,200Cost for 75 students $32,000 but much more contentIn-Person Versus Digital Qualitative Research#Benefits of Digital Mobile TechnologyMobile and other digital survey tools allow higher education leaders to transcend time and place barriers to tap into the student voice when, where and how it is convenient for them. There is an increased willingness to participate in research and to offer opinions in an anonymous environment, especially when discussing sensitive topics such as failure.Using digital tools, students are in an environment in which they are comfortable and tend to feel a stronger sense of control. As a result, engagement levels increase. Students are not required to physically show up at an appointed time nor to express their opinions in an artificial environment amongst strangers. #Digital Bulletin Board Focus GroupsThe methodology affords greater insight-rich sessions than traditional in-person qualitative Focus Groups. Digital Bulletin Board Focus Groups generate more qualitative data than would be generated by in-person Focus Groups conducted with a comparable number of respondents.Digital Bulletin Board Focus Groups use a digital platform that gives respondents the ability to login at any time during a 24-hour period using their mobile device, tablet, laptop or desktop and provide feedback over a set period of days or weeks.Traditional Focus Group: 8 to 12 respondents generate 2 hours of qualitative dataDigital Bulletin Board Focus Group: 25 respondents generate 37.5 hours of qualitative data#Digital Bulletin Board Focus GroupsVisual (video or pictures)AuditoryWritten wordsStimulus material in the form of VideoTextNarrativeStorytellingFeedback can be in the form of MessagesWebsitesPosters#Digital Bulletin Board Focus Group ProcessStudents will typically be recruited from a client database provided. Q2 Insights recommends over-recruiting to ensure 25 participate per DBBFG.Senior marketing research consultants will moderate the Focus Groups.RecruitingProfessional ModeratingEach DBBFG will be three days in duration. Students will be required to log in and participate at least 30 minutes per day for three days.DBBFG PlatformA detailed report of findings will be developed in MS PowerPoint format; conclusions and recommendations will be included.Reporting#13

Sample Device Views

#Sample Stimulus MaterialStimulus materials might be mood boards, concept statements, advertisements, videos, images, or other materials.

Digital Bulletin Board Focus Groups Concept StatementDigital Bulletin Board Focus Groups give students the ability to log on at their leisure and provide feedback over a set period of time. Students are engaged in the research asynchronously. The methodology provides greater geographic reach and longer, more in-depth transcripts than any other qualitative methodology. Conduct research in-home, in-field, in-school, or even offline. Participants love the convenience. Clients love the depth of information and video management capabilities.


Qualitative Reporting Examples#16Five Steps to Take Advantage of this Student Voice OpportunityIdentify the issues at your institution that need to be addressed1Work with IEBC and Q2 Insights to formulate objectives for the research2Recruit students to participate3Senior researchers from Q2 Insights will moderate the three-day boards while you observe digitally4Receive a report that addresses the objectives and includes conclusions and recommendations5#TimelineDepending on the scope of the project, the following timeline may be achieved for a Digital Bulletin Board Focus Group.

Week:OneTwoThreeFourFiveProject Set-Up Including Recruiting Screener DevelopmentRecruiting Screener ApprovedDraft Moderators GuideModerators Guide ApprovedRecruitingConduct Focus GroupReportingReport Deliver#CostsCosts are dependent upon the scope of the project. Other elements that affect costs are the number of participants, the number of Digital Bulletin Board Focus Groups conducted, incentives, and the stimulus materials or exercises developed.

This work falls under Student Equity and SSSSP. Gathering the student voice is critical for colleges to better develop programs and services that can really address student needs not the needs we think students have.

One Focus Group of 25 students may range from: $12,000 to $15,000#How to Get StartedContact IEBC:Phone: 760-436-1477Brad C. [email protected] Q2 Insights:Phone: 760-230-2950 ext. 1Kirsty [email protected]#Questions and Answers