IE admissions essay: The Future of Social Interaction

Click here to load reader

  • date post

  • Category


  • view

  • download


Embed Size (px)


This presentation is my response to the IE admissions essay question: How do you imagine social interaction within 10 years, taking into consideration the impact of technology on human relations?

Transcript of IE admissions essay: The Future of Social Interaction

  • 1. and the impact of technology on human relations SOCIAL INTERACTION BY DEEPU NAIR THE FUTURE OF

2. Social Interaction Exchange Cooperation CompetitionCoercion Conflict Goods Services Information Friendships Education Work Business Sports Politics Social Movements Wars Crime Human Relations 3. Social Interaction Exchange Cooperation CompetitionCoercion Conflict Social Interaction 4. Social Interaction Exchange Cooperation CompetitionCoercion Conflict Social Interaction Social Interaction involves the processes by which people act and react in relation to others, and is therefore the sum of the varied human relations that happen at the individual level 5. Communication TransportationInformation Technology DEFINITION The application of scientific knowledge for practical purposes In the future, human relationships will be radically changed by 3 main types of technologies 6. Communication TransportationInformation Technology Social media is found at the confluence of the three technologies. It also is the driving force in the way that technology will affect human relations, and hence social interaction, in 10 years time. 7. Social Interaction Exchange Cooperation CompetitionCoercion Conflict In the future, these key technologies will affect social interaction by radically changing the way we engage in these activities Technology 8. Over the next 10 years, human relations - and therefore social interaction will have to increasingly confront 4 new realities as a result of technological progress Social Interaction Always On Diminished Privacy New Boundaries Changing Language The Effects 9. Always On 10. Human relations will evolve given that human beings are Always On . We are constantly connected to technological devices and social media: endless multitasking This will be exacerbated by the roll-out of wearable technology (like Google glasses) and other innovations in the field of ubiquitous computing Fabric computing Battery miniaturization Expanding network capacities 11. Ping - a social networking garment which connects the wearer to their social media accounts, wirelessly. By performing natural gestures lifting the hood the wearer can interact with friends on their social media accounts case in point 12. David Riesmans notion of the lonely crowd - people surrounded by others, yet quintessentially isolated For many users of mobile technology, people around them are equivalent to elevator music While technology provides opportunities for people to communicate to one another it also gives us tools for building virtual walls Constant multi tasking also diminishes the focus we can pay to any single activity, including human relations consequences 13. New technologies will allow us unprecedented social connection, bringing many benefits Yet it may cause us to spread ourselves too thin, and diminish the the quality of our social interaction in 10 years time 14. Privacy 15. Probably clothes, body language, manners, etc Your first day in class: What determines who you choose to interact with? case in point 16. Now Imagine you had access to immediate information about your new classmates thanks to your latest pair of Google glasses. How would that information affect your decision on who to interact with? case in point 17. Bad credit RatingPresident of the Film Club Mediocre GPA On Financial Assistance 18. Erving Goffmans idea of the public face the carefully crafted image people display to others The increasing (and instantaneous) access to information that people would otherwise guard - will lead to a public face that is less crafted and more realistic consequences 19. Human relations will acquire a high degree of openness as it will be difficult to separate private interactions from public interactions (public face). People will be more comfortable with transparency in their relationships Society will change its perception of acceptable behavior, with a greater tolerance for loss of face (especially in Asia) Will affect Coercion relations as well -Governments will (have to) be more transparent Competition in business and politics will focus on uncovering private information it will become an industry of its own in 10 years time 20. Boundaries 21. Human relations are governed by boundaries - e.g. Competition in business is constrained by rules Technology will lead to empowerment of the disenfranchised/changing of the rules - Major implications for competition, coercion and conflict 22. Greenpeaces viral video campaign Forced Nestle, Unilever and other large MNCs to stop buying palm oil from certain firms in Indonesia by marshaling public opinion case in point 23. Printing press Storming of the Bastille consequences Social media Tahir square = 24. The power dynamics of social interaction will change as public opinion becomes a more valuable commodity New technologies will also enable smaller actors to organize and mobilize support against traditionally powerful actors/authority. There will be a growing importance accorded to community based mediation and moderation with regard to online conflict/coercion in 10 years time 25. Language 26. DEFINITION Language is the medium through which human relations are conducted, be it spoken or written language. A language is never fixed. It changes constantly, adapting to the changes in societys needs. 27. Mechanics of written text are viewed as less important; writing has increasingly become an instrument for recording informal speech rather than a form of linguistic representation Language (both spoken and written) plays a reduced role as a social status marker Internet communication will also see a stronger use of audio and video, as tools to create these components become easier and faster to use 28. Convergence has its benefits Enable Talk, a software solution that transforms sign language, into a form of verbal communication through sensor-equipped gloves and a mobile device. Example of the convergence of Visual language with oral language case in point 29. Currently, the overwhelmingly text and speech based nature of communication comes at the expense of social skills such as face-to- face contact and reading non-verbal cues. However, with increased network capacities, and new technological advances that move away from the text and speech paradigm of earlier technology, this may become less of an issue consequences 30. There will be conformity of language Writing and speaking will continue to merge in order to effect this evolution, and the result will be a language that efficiently and creatively combines the characteristics and the technologies of both Eventually, we will have multi-technology hybridity writing, speech, and audio and visual elements meshed together and this will require new learning and new adoption in 10 years time 31. Conclusion 32. These four (technological) realities challenge our assumptions about human relations calling for us to rethink conventional notions about multitasking, transparency, individual empowerment and language. Social Interaction Always On Diminished Privacy New Boundaries Changing Language In the next ten years, Social interaction will be profoundly transformed by these four new realties of human interaction. 33. This presentation is in response to the IE Business School admissions essay question : How do you imagine social interaction within 10 years, taking into consideration the impact of technology on human relations? By Deepu Nair