Idols SA Season 8 Case Study
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Transcript of Idols SA Season 8 Case Study
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Idols SA season 8 Case study
Author : Bridgette Tsheole
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Formalities
This case study is based on a sample of comments received from
South Africa only between the 9th and 24th of July.
It is based on English comments gathered via saidWot.
If you would like us to do this for your brand or for something you
are passionate about, please contact us on:
www.saidwot.com|[email protected]
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Background
Each year thousands of hopefuls enter Idols with the hope of becoming the
next South African star. Auditions are held in 3 provinces and people from
all over South Africa are given a chance to audition and prove
themselves…..
Not many are lucky to make it far.
Only 1 person will be crowned South Africa’s next Idol.
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What was said?
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Where did the conversation take place?
350 comments were posted on social
media platforms:
332
18
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Meet the judges
Everyone has their favorite judge and different opinions towards each.
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Wooden mic – The funny
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Audience
59%
49%
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Sentiment
46 118 185
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The article that got people talking…
http://www.news24.com/MyNews24/Idols-South-Africa-Glam-Sham-or-Scam-20120704
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Some of the comments:
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Some of the comments:
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Social Media - The 9 Gentlemen
NB: All profiles included are not the contestant's personal accounts but idolsSA accounts
Profiles which have not been included could not be found on Twitter.
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Social Media -The 9 Ladies
NB: All profiles included are not the contestant’s personal account but idolsSA accounts
Profiles which have not been included could not be found on Twitter
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And the winner is?
Keep watching Idols SA on Mnet or Idols channel 199 on DSTV to
see who will win this season.
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More Information
We have all the data and analysis available that went into writing this case
study. If you are interested in receiving this, please contact us on the details
below.
For more case studies, visit http://www.slideshare.net/saidWot
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