IDF IMRG

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Delivering International GrowthAndrew McClelland, Chief Operations & Policy Officer

Introduction / Overview

1. Current position

2. Barriers to trade & shared priorities

3. Potential

IMRG Members

1. Current Position – EU Trade

Source: IMRWorld B2C global ecommerce overview 2011, www.imrg.org

Europe (values in €)2008 2009 2010

UK 55,000 55,900 68,501 Austria 1,900 2,700 3,500 Belgium 2,500 2,825 3,600 Czech Republic 600 750 1,307Denmark 4,385 5,042 5,800 Finland 3,165 3,640 3,980 France 20,000 25,000 31,000 Germany 23,900 26,900 30,000 Greece 450 800 1,400 Hungary 250 330 490 Ireland 2,200 2,100 2,960 Italy 6,365 10,037 14,358 Norway 3,728 4,400 5,200 Poland 2,110 2,470 2,800 Portugal 560 650 780 Romania 275 325 425 Russia 3,020 3,400 4,400 Slovakia 66 96 300 Spain 6,695 7,760 10,100 Sweden 6,840 7,866 8,880 Switzerland 3,698 4,250 4,500 The Netherlands 5,438 6,375 8,200 Turkey 1,000 1,150 1,750

154,145 174,766 214,556

EU Digital MarketMeasure to manage

Industry solution ‐ GEMS

EU growth – 22% in 2010

Highlights cross‐border potential

Define cross‐border

Already significant trade:

Bol.com

ASOS (over half of revenue from International trade)

Pixmania

Otto

Redcoon.com

3Suisses

Redoubt

1. EU Trade - Country Data


FranceB2C e‐commerce 2010 (€bn) 31.1

Percent change 24

Internet users (mn) 44.6

Percentage of population 68.6

Av. expenditure € 695



GermanyB2C e‐commerce 2010 (€bn) 30

Percent change 18






• Poland– 1st portals only 4 years old

– 35% Y‐on‐Y growth– Only 23% purchased online

– 120 mobiles per 100 people

€ Millions

1. EU Trade – ECC Survey


• 305 Test purchases• 288 products actually arrived• Majority of sites don’t do cross‐border (over 60%)• Key issues:

– Language: 39% of sample only one– Payment options– Returns procedures– Delivery options / information– Legal declarations / order processes

2. Barriers to trade

Key areas for consideration

Localisation Payments

Legal Inventory management

Reverse logistics Customer confidence/care

3. Global Potential

2009 2010 Growth

North America €185bn €214bn 11%

Europe €175bn €214bn 22%

Asia Pacific €88bn €130bn 48%

Latin America €16bn €22bn 40%

Other Regions €10bn €14bn 40%

World €473bn €590bn 25%


1. Global Trade - Country Data


AustraliaB2C e‐commerce 2010 (€bn) 20,000

Percent change 25



Av. expenditure € 1.169

John Lewis extends its online home delivery service to 27 countries, including the US and Australia



BrazilB2C e‐commerce 2010 (€bn) 12.8

Percent change 35


Percentage of population 39


Wine.com.br uses Facebook and has over 4,500 followers



ChinaB2C e‐commerce 2010 (€bn) 12

Percent change 57

Internet users (mn) 457

Percentage of population 34


Home Retail Group announced £22 Million China partnership

3. Why Global?

• Extend range life• New / less mature markets• Shorter supply chain (possibly)• New growth opportunities• UK market maturing and EU economies flat‐lining

Main Content

Cross‐border potential

Global, not just EU

More competition

Localisation

27 states, 27 cultures, 27 legislative environments

Thank you

Andrew [email protected]

IDF IMRG

Business

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