IDEO Method Card ~AskU9718024 陳俋伶

• Cultural Probes• Unfocus Group• Word-Concept Association• Camera Journal• Collage• Card Sort• Cognitive Maps• Five Whys?• Foreign Correspondents• Narration• Extreme User Interviews• Conceptual Landscape• Draw the Experience• Surveys & Questionnaires

Cultural Probes

HOW: Assemble a camera journal kit

(camera, film, notebook, instructions)

and distribute it to participants within 分配 (v.)

one or across many cultures.

WHY ： To collect and evaluateperceptions and behaviors within 洞察力 (n.) 行為 (n.)

or across cultures.

探查 (n.)

成套工具 (n.)

Comparing the ways

different cultures care

for their teeth helped

expose important simi揭露 (v.)

-larities and differences

to the IDEO team.

Unfocused Group

HOW: Assemble a diverse group of individuals in

a workshop to use a stimulating range of materials 刺激物 (n.) and create things that are relevant to your project. 貼切的 (adj.)

WHY: Encourages rich, creative, anddivergent contributions from potential背道而馳 (adj.) 稿件 (n.)

users, releases “inhibitions, and opensup new thinking. 壓抑 (n.)

獨立個體 (n.)

An IDEO team invited a foot-fetish 迷戀者 (n.)

-ist, an artist, a body-worker, a podi 足部醫師-atrist and others to work togetherto explore and build concepts for anew range of fashion sandals.

涼鞋 . 羅馬鞋 (n.)

Word-Concept Association

HOW: Ask people to associate 聯想 (v.)

descriptive words with different design

concepts or features in order to showhow they perceive and value the issues. 察覺 (v)

WHY ： Clustering users' perceptions 聚集 (v.) 認知 (n.)

helps to evaluate and prioritize design 優先處理 (n.)

features and concepts.

敘述的 (adj.)

Developing the design of a new

container, word-concept associa-

tion studies helped the IDEO

team to understand how different

forms convey different meanings

to users.

Camera Journal

HOW: Ask potential users to keep a written and visual diary of their impressions, circumstances, and activities related to

the product. 周圍環境 (n.)

WHY: This rich self-conducted notation 記號(n.)technique is useful for prompting users

to reveal points of view and patterns of behavior.

暗示 (v.)

The IDEO team designinga travel system distributedcamera journals to familiestaking car trips to capture map reading and other car travel.

CollageHOW: Ask participants to build.collage from a provided collection of mages. and toexplain the significance of the mages andarrangements they choose.

WHY ： This illustrates participants’ understanding and perceptions of issues and helps them verbalize

complex or unimagined themes.

知覺 (n.) 用言語表現 (v.)

大雜燴 (n.)

Participants were asked to create

a collage around the theme of

sustainability to help the IDEO

team understand how new techno

-logies might be applied to better

support people’s perceptions.

Card SortHOW: On separate cards, name possiblefeatures, functions, or design attributes.Ask people to organize the cards spatially, inways that make sense to them.

WHY: This helps to expose people's mentalmodels of a device or system.Their organization reveals expectations and priorities about the intended functions.

佔有大篇幅的 (adv.)

In a project to design a new digital phone service, a card

-sorting exercise enable potential

users to influence the final menu

structure and naming.

Cognitive Maps

HOW. ： ask participants to map an

existing or virtual space and show

how they navigate it

WHY: This s a useful way to discover

the significant elements, pathways.

and other special behavior associated

with a real or virtual environment.

駕駛 . 導航 (v.)

認識的 (adj.)

Mapping how they occupy or

through different zones of the

city ,the IDEO team asked bike

messengers to indicate where

water oases are located and how

they reach them.

Five Whys?

HOW: Ask 'Why?" questions in

response to five consecutive answers.

WHY: This exercise forces people to

examine and express the underlying

reasons for their behavior and attitude

連續的 (adj.)

Five whys was used when

interviewing dieting women

around the US to understand

their attitudes and behaviors

around weight loss.

Foreign Correspondents 特派記者 (n.)

HOW: Request input from coworkersand contacts in other countries andconduct across·cultural study to derivebasic international design principle.

WHY: This is a good way to illustratethe varied cultural and environmentalcontexts in which products are used.

延伸 導出 (n.)

Compiling a global survey about

personal privacy , IDEO correspon

-dents from around the world

contributed images and anecdotes

from own lives.奇聞軼事 (n.)

匯集 (v.)

Narration敘述法 (n.)

HOW: As they perform a process

or execute a specific task, ask participants

to describe aloud what they are thinking.

WHY: This is a useful way to reach

users' motivations, concerns, perceptions,

and reasoning.

實行 (v.)

In order to understand how food is

incorporated into people’s daily

routines, the IDEO team asked

people to describe what they were

thinking while eating.

Extreme User Interviews

HOW: Identify individuals why are extremely familiar or completely unfamiliar with the

product and ask them to evaluate their experience using it.

WHY: These individuals are often able tohighlight key issues of the design problemand provide insights for design improvements.

By understanding the role and

mindset of the youngest family

member, the IDEO team uncovered

new product design opportunities for

household cleaning.

現象 (n.)

Conceptual Landscape

HOW: Diagram, sketch, or map the

aspects of abstract social and behavioral

constructs or phenomena.

WHY ： This is a helpful way to understand

people's mental models of the issues related

to the design problem.

圖形(n.)

關於行為的 (adj.)現象 (n.)

抽象的 概念的 (adj.)

Designing an online university,

the IDEO team illustrate the

different motivations , activities,

and values that people to go back

to school.

Draw the Experience

HOW ： Ask participants to visualize an

experience through drawings and diagrams.

WHY ： This can be a good way to

debunk assumptions and reveal how

people conceive of and order their

experiences or activities.

圖形 (n.)

揭穿 (v.)

想出 (v.)

假設 (n.)

By asking people to draw your

money the IDEO team designing an online bank was able to discern

people ‘s attitudes towards their

finances

認清 (v.)

Surveys & Questionnaires

HOW: Ask a series of targeted

questions in order to ascertain

particular characteristics and

perceptions of users.

WHY: This is a quick way to elicit

answers from a large number of

people.

知覺 (n.)

確定 . 弄清楚 (v.)

意見調查單 (n.)

Developing a new gift-wrap packaging conceptthe IDEO team conductedweb-based surveys to collect consumer perspec-tives from many people around the world.

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