Ideba Q4, 2013 Portfolio
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10-Sep-2014 -
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Transcript of Ideba Q4, 2013 Portfolio
Portfolio - Q4, 2013
BMW Portland – Voice of Customer
Client Need• Establish clear customer expectations
to deliver a more satisfying sales experience
Findings• Feedback centered around
convenience and atmosphere Location One-to-one relationship Tailored experience
Result• Increased sales conversion rates• Informed current ad-partner
Ideba Confidential1
Ideba Confidential3
DTI - Satisfaction
Client Need• Align operations and company reps
with known customer objectivesFindings• Clients seek faster turnaround
time, fewer mistakes, and competitive price
• Just meeting expectations does not merit outstanding CSAT scores
Result• Average monthly CSAT score
increased 17% in 2013 Similar success seen by Fios ‘11-
12• Improved PM/Client alignment
Ideba Confidential4
DTI – BCL Merger
Client Need• Understand “new” brand
perception • Increase sales efficiency via
insightFindings• Sales rep refusal to acknowledge
DTI brand, post acquisition• Disconnect between rep and
clients in perception of DTI Result• Informed value proposition
development, and next steps for PR communication/events
Ideba Confidential5
SpringCM – Prospect Research
Client Need• Inform future marketing and
sales efforts to drive higher revenue
Findings• Longer sales cycle than
anticipated due to evolving technology capabilities
• Low participation rate for study, but 20% of interviewees sought incremental follow-up
Result• Established top three critical
issues • Fine-tuned messaging• New sales leads
Ideba Confidential6
Portland Opera – Operations Model
Client Need• Gain insights into patron
attitudes towards hypothetical changes in operating model
Findings• A change to the length/time of
the opera season comes with high risk
• Need to appeal to younger demographic is top of mind
Result• Leverage results to inform
development of new operating model
Ideba Confidential7
Clinicient – Demo Effectiveness
Client Need• Gain insight into effectiveness of
demos, from participant’s perspective
Findings• Customers struggle to
differentiate a service provider through demo alone
• Seeking tailored demo via pre-screening questions
Result• Refined demo strategy to better
meet customer needs, and differentiate Clinicient in demo process.
Ideba Confidential8
Audi Fresno – demand generation
Ideba Confidential9
BMW Fresno – demand generation
Ideba Confidential10
Cooper Pacific — advertisements
Ideba Confidential11
DTI – case studies and event promotion
Ideba Confidential12
DTI – case study posters
Ideba Confidential13
Learning.com – InfoGraphic
Ideba Confidential14
Lucid Meetings — Website, logo, and demand gen
Ideba Confidential15
Lucid Meetings — stationery and battle card
Ideba Confidential16
Lucid Meetings — demo video
Ideba Confidential17
Max Huxley — Christmas cards
Ideba Confidential18
Microsoft – written case studies
Ideba Confidential19
Microsoft – InfoGraphic case studies
Ideba Confidential20
SAP – Hallmark video and Carozzi case study
Ideba Confidential21
VMware — written case studies
Ideba Confidential22
VMware — case study summaries
Ideba Confidential23
VMware — InfoGraphics
Ideba Confidential24
VMware — whiteboard and case study videos
Ideba Confidential25
WatchGuard – Demand generation
Ideba Confidential26
WatchGuard – promotional advertisements
Ideba Confidential27
WatchGuard – sales enablement
Ideba Confidential28
WatchGuard – tradeshow booth