Anilesh SethIdeator, Co Founder & CEO, KROWwww.krow.in

Strategic Advisor to the Qatalys Group of CompaniesMentor at the KYRON incubatorVisiting Faculty at CMR IT Exec MBA programEx-CEO/MD: LGSI, Qatalys & Supervalu India

www.slideshare.net/anileshhttp://In.linkedin.com/in/anileshsethanileshseth@hotmail.com

ENTREPRENEURSHIP MANAGEMENT SESSION 3

Session objectives

1. To imbibe the structured ideation process2. To understand the business canvas as a tool

that can enable the development of an effective business plan to implement your idea

Ideation

Needs First? Ideas First?OR

“Anything that won’t sell, I don’t want to invent. Its sale is proof of utility, and utility is success.”

-Attributed to Thomas Edison

Thomas EdisonInventions Industry Year

Edison electric pen and press

Document duplication 1873

Carbon button microphone (telephone transmitter)

Telecom 1876

First phonograph and record

Recorded sound 1877

Incandescent electric light and system of electric power

Electrical power 1879

Motion picture camera and moving pictures

The movies 1893

Alkaline storage battery Portable power 1905

The 6 industries pioneered by Edison generated a market value of 6.7 Billion USDby 1910 – in today’s dollars that would be over 100 billion dollars!

Source: Strategyn Edison and ODI white paper

How to generate ideas?

Brainstorming

• Brainstorming is a technique usually in a group, to rapidly generate a large list of ideas to solve a problem or to identify new products/solutions etc

• The goal of brainstorming is to generate IDEAS• It is a good idea to apply a “process” or

“method” to this

This begs the question: Can you put a structure to creativity?

A word about structured creativity..

• Edward de Bono avers that there is a mistaken belief that creativity should be totally free and unfettered – that restrictions will limit and stifle the creation process

• His example is:

“I would like you to write a book about aliens”Vs

“I would like you to write a book about aliens who all behave like monkeys”

The second statement has more focus and therefore helps channel your creative energies

http://www.extensor.co.uk/articles/structured_creativity/structured_creativity.html

Edward de Bono is a leading author in the field of creative thinkingand the teaching of thinking as a skill

An exercise in structured creativity

Need expressed by a toy manufacturer

Create a unique “being” that can be converted into:- An action figure- Cartoons- An animation movie- Games- Can be put on T-shirts, Mugs, Plates- etc

“Quality circles” is a structured technique aimed at finding solutions

• Quality circles originated in Japan in the 60s• Ishikawa has been credited with their creation and

the development of the Ishikawa or Fishbone chart• It is generally a volunteer group of cross-functional

workers who come together to solve a problem. Some are management initiated and some are worker initiated

• Roots lie in manufacturing but this has extended to other industries and needs as well

Back to brainstorming…..

Goal:Generate ideas!

Round-robin Floodgates approach Silent

- Have a facilitator- Write the problem on a flipchart- Write all ideas: no editing- Assign a no to each idea- Postpone judgement; no criticism- Push through 2 or 3 lulls- Have a diverse group- Encourage crazy ideas!

- Everyone gets a chance- But may lack spontaneity

- Build off each others’ ideas- Some may not get a chance

- Ensures no disruptive pre-analysis- Don’t build off each other

Combine items that are similar – group themEliminate items that don’t make sense (don’t meet the stated objective)

Reduce your list to the most important itemsDiscuss each item - turn by turn. Seek clarity from the person who gave the idea

Give each person a final chance to add items

An exercise in brainstorming

Problem statement A:What should AAM ADMI PARTY do to win the next elections?

Problem statement B:How should India tackle the concern around safety for women?

From ideation to execution: The Business Canvas

http://www.youtube.com/watch?feature=player_embedded&v=QoAOzMTLP5shttp://www.youtube.com/watch?v=jMxHApgcmoU

(Alex Osterwalder)

Thank you!

Credit: http://simonmainwaring.com/creativity/surviving-social-media-with-your-creativity-intact/