3

4

Why Ideate

Decisions

Why Ideate

Ideas

5

Why Ideate

Why Ideate

Why Ideate

8

Power of Groups

Innovation Potential

What is Ideate

BrainstormingBodystormingAnalogous Situations Crowd SourcingInspiration Field Work

9

How To Brainstorm

Brainstorming

10

How To Brainstorm: Rules

11

Defer JudgmentBuild of the Ideas of Others

One Conversation at a TimeStay on TopicBe Visual

Go for QuantityHeadlineWild Ideas

How To Brainstorm: Rules

11

Defer JudgmentBuild of the Ideas of Others

One Conversation at a TimeStay on TopicBe Visual

Power of Groups

Innovation PotentialGo for QuantityHeadlineWild Ideas

How To Stoke

16

Improv

Be Attentiveand Responsive

Make EachOther Look

Good!

How To Brainstorm

How to get ourkindergarten niece to

eat her vegetables

17

How To Brainstorm

18

How to be sustainable

How To Make “How Might We’s”

Short statements built o! of a POV that launch Brainstorms

19

How To Make “How Might We’s”

Short statements built o! of a POV that launch Brainstorms

19

How to be sustainable

How To Make “How Might We’s”

Short statements built o! of a POV that launch Brainstorms

19

How to be sustainable

An overworked husband needs to feel good about recycling because when things pile up he feels behind

How To Make “How Might We’s”

20

An overworked husband needs to feel good about recycling because when things pile up he feels behind

How To Make “How Might We’s”

20

How might we reduce the size of recycling pile? How might we make him feel less overworked?How might we celebrate his successes?How might we help him feel less behind?If he feels behind, what could be like a tutor?

An overworked husband needs to feel good about recycling because when things pile up he feels behind

How To Make “How Might We’s”

21

Nostalgic Nola needs to share her past victories with new co-workers because for her, work lunch is a proving ground.

How To Facilitate Brainstorms

22

Be Mindful of Energy

Play with ConstraintsChoose your Space

How To Facilitate Brainstorms

22

Be Mindful of Energy

Play with ConstraintsSet  /me  limits  for  each  “how  might  we”Next  10  ideas  must  cost  over  $1  millionCreate  a  new  “how  might  we’s”  based  on  hot  topic

Choose your Space

How To Brainstorm

How to make the d.school easier to find

23

How To Brainstorm

24

State

Stoke

Storm

How To Brainstorm

24

State

Stoke

Storm

How Might We

Stoke

Brainstorm

37

Defer JudgmentBuild of the Ideas of Others

One Conversation at a TimeStay on TopicBe Visual

Go for QuantityHeadlineWild Ideas

How To Brainstorm: Rules