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NEO Goes to College – NOW! November 4, 2011 Cleveland State University
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NEO Goes to College – NOW!November 4, 2011Cleveland State University
Operating on a Shoestring: Technology-Based Student and Parent Outreach
Donna Czeck, M. Ed., [email protected]
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Communication Avenues: Getting the Word Out
•How do you communicate with your students?
•Their parents/guardians?
•What methods do you use to get to know your “audience”?
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• Know your audience!
• Language barriers
• Literacy barriers
• SES barriers
BI-LINGUAL OR MULTI-LINGUAL
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Conventional Communication Avenues•Newsletters
▫District▫Building▫Departmental
•Distributing your Newsletters▫Snail mail▫Email
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Conventional Communication Avenues
•Bulletin boards•Postings in
classrooms and common areas: cafeteria, auditorium, gymnasium, hallways, and areas frequented by parents
•Word of mouth
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Conventional Communication Avenues•Parent meetings/seminars/workshops
▫Don’t intimidate your audience with the title
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Newer Communication Avenues
▫Collecting email addresses
▫Organizing is the KEY Microsoft Outlook Parent distribution lists
(by grade or building) Students (by grade)
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Newer Communication Avenues•District and/or School Website
▫Work with your IT and webmaster▫Practice makes perfect
How do you decide “what works” and “what doesn’t work”?
LHS TCESC
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Newer Communication Avenues•Automated Phone Calling Systems
▫Most families have phones▫Quick, efficient methods of getting news out
to parents/families Financial Aid Night presentation First Generation College workshops
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Not So Conventional Communication Avenues•Facebook
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Facebook Pages
•Morris Area School District K-12 Counselor
•Trumbull Career & Technical Center•Mahoning County Career and Technical
Center•Cleveland Metropolitan School District•Murrieta Valley Unified School District•Albuquerque Public Schools•American School Counselor Association•Ohio School Counselor Association•Hudson City Schools, Ohio*****
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Educating Your Students AND Their Parents . . . •Appropriate email addresses•Values of post-secondary education AND protecting your image online
▫Employers AND colleges are now “Googling” you!
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Ethics and Technology•School faculty and the Internet
▫OEA 2009 Update: Members should not post, do, say, or write anything on a social network that they would not want to see on the front page of the local newspaper or would not say or do in front of students, parents, or the board of education.
▫Protect your reputation (and that of your school/district) in your electronic communications
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Social Networking Positions
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ASCA Standards for School Counselors• A.3. Academic, Career/College/Post-Secondary
Access and Personal/Social Counseling Plans Professional school counselors:
• a. Provide students with a comprehensive school counseling program that parallels the ASCA National Model with emphasis on working jointly with all students to develop personal/social, academic and career goals.
• b. Ensure equitable academic, career, post-secondary access and personal/social opportunities for all students through the use of data to help close achievement gaps and opportunity gaps.
• c. Provide and advocate for individual students’ career awareness, exploration and post-secondary plans supporting the students’ right to choose from the wide array of options when they leave secondary education.
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ASCA Standards for School Counselors• A.10. Technology Professional school counselors:• a. Promote the benefits of and clarify the limitations of various appropriate
technological applications. Professional school counselors promote technological applications (1) that are appropriate for students’ individual needs, (2) that students understand how to use and (3) for which follow-up counseling assistance is provided.
• b. Advocate for equal access to technology for all students, especially those historically underserved.
• c. Take appropriate and reasonable measures for maintaining confidentiality of student information and educational records stored or transmitted through the use of computers, facsimile machines, telephones, voicemail, answering machines and other electronic or
• computer technology.• d. Understand the intent of FERPA and its impact on sharing electronic
student records.• e. Consider the extent to which cyberbullying is interfering with students’
educational process and base guidance curriculum and intervention programming for this pervasive and potentially dangerous problem on research-based and best practices.
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ASCA Standards for School Counselors• B.1. Parent Rights and Responsibilities Professional school
counselors:• a. Respect the rights and responsibilities of parents/guardians for their
children and endeavor to establish, as appropriate, a collaborative relationship with parents/guardians to facilitate students’ maximum development.
• b. Adhere to laws, local guidelines and ethical standards of practice when assisting parents/guardians experiencing family difficulties interfering with the student’s effectiveness and welfare.
• c. Are sensitive to diversity among families and recognize that all• parents/guardians, custodial and noncustodial, are vested with certain• rights and responsibilities for their children’s welfare by virtue of their role
and according to law.• d. Inform parents of the nature of counseling services provided in• the school setting.• e. Adhere to the FERPA act regarding disclosure of student information.• f. Work to establish, as appropriate, collaborative relationships with• parents/guardians to best serve student.
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What Not to Do . . .
•NEVER use your personal cell phone or land line to call parents/students.
•NEVER “friend” your students or their parents if you have a personal social network account.
•NEVER post photos of yourself in compromising situations (drinking alcohol, posing seductively, etc).
•NEVER use your school computer inappropriately.
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•ACLU Investigates Suspension of PA Teacher Over Facebook Photo of Her with Male Stripper▫ Source: Liz Zemba, Pittsburgh Tribune-Review, January 27, 2010
•Former teacher Sues Georgia School District Claiming She was Forced to Resign Over Content Posted on Her Facebook Page▫ Source: Joe Vanhoos, Athens Banner-Herald, November 10, 2009
•NC Teachers Face Consequences for Facebook Posts About Students▫ Source: Ann Doss Helms, Raleigh News & Observer, November 12,
2008
•Board May Terminate Teacher’s Contract for Offensive Language and Email Jokes
• Oleske v. Hilliard City School District Board of Education (2001), 146 Ohio App.3d 57
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•Unclear Policy Prevented Board from Terminating an Administrator for Improper Emails▫ Bertolini v. Whitehall City School District Board of education
(2000), 139 Ohio App. 3d 595
•Employee Suspended After Emailing Violates School’s “Acceptable Use” Policy▫ Doll v. Stark County Board of MRDD (Dec. 28, 2001), Stark Cty.
App. No 01-CA-00255
www.ohioedlaw.com
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National AssociationOf Student Financial Aid
Administrators
http://www.knowhow2go.org/
Federal Student AidInformation for Counselors
http://www.capenetwork.org/
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Questions - Comments - Discussion
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Links•www.facebook.com•www.twitter.com•http://www.trumbullesc.org/•www.lordstown.k12.0h.us•http://
www.youtube.com/watch?v=pZhyyg7yywk (OEA video)
•http://www.nea.org/home/20746.htm•http://
www.aft.org/pdfs/tools4teachers/CT-Technology0409.pdf
