Ideas vs Opportunities. What We Have Been Doing We learned how to problem solve – Paper Airplanes...
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Transcript of Ideas vs Opportunities. What We Have Been Doing We learned how to problem solve – Paper Airplanes...
Ideas vs Opportunities
What We Have Been Doing
• We learned how to problem solve– Paper Airplanes– Coloured Thinking Hats
• We learned a variety of ways to brainstorm– SCAMPER– Visualization– Word Clustering– Mind Maps
• You came up with an idea for your business
Up Next
• Deciphering between ideas and opportunities– What comes first?
• Deciphering between trends & fads• Evaluating Your Ideas
– Market Research– Getting others to give feedback on your business
idea
Ideas vs. Opportunities
• What came first? The chicken or the egg?
What came first? The Idea or The Opportunity
Ideas vs Opportunities
• Both are vital to the creation of a successful business
• The idea needs to be unique & creative– Differentiation – distinguishing the
product/service from what is already being offered in the market place
• ....On the other hand, you needcustomers to buy your product
Ideas vs Opportunities
• Opportunities are driven by customer needs– Many entrepreneurs have the AH-HA! Moment– Life would be easier if there was a way to......– I bet if I could find a way to.....
• This is why the best entrepreneurs have a prior knowledge/skill set/passion for their area– They directly see the need
• .....On the other hand you need to have an idea to take advantage of the opportunity
Ideas vs Opportunities• Market-Pulled Entrepreneurship
– The entrepreneur will identify a problem first– See the opportunity and then come up with the idea– The Fox 40 Whistle
• Product-Driven or Service-Driven Entrepreneurship– Coming up with the idea first– then finding the market that benefits from the idea
the most– People may not even know they have a problem....– Mp3 players
EntreprenEntrepreneureur OpportunityOpportunity IdeaIdea
Harold Harold WarnerWarner
-People like to People like to have funhave fun-Companies need Companies need to advertiseto advertise
Ballooning Ballooning with adswith ads
Martha Martha SturdySturdy
-People like to People like to wear jewellerywear jewellery-Some people like Some people like to be distinctiveto be distinctive
““Wearable ArtWearable Art””
Peter Peter DalglishDalglish
- There are street - There are street kids in the world kids in the world who need helpwho need help
““Street Kids Street Kids IntInt’’ll””- A bicycle - A bicycle courier servicecourier service
Technology
• Technology proposes opportunities for inventors/entrepreneurs– Because of the internet – ebay was possible
• Technology also provides people with a way to adapt it for new ideas– Well what if I could make the ipod smaller?
Technology1900’s 1950’s 1990’s 2000’s 2025?
Corsets Girdles Panty Hose Slim-n-fit ?
Stereoscopes – people could
see in 3D
Black and White TV
Colour TV, Picture in a
Picture
LCD, LED, Plasma, 3-D
?
Wax Cylinder records for
Gramophones
Vinyl Records Cassettes, CDS MP3 ?
Wood Stoves Electric and Gas Stoves
Microwaves Invention is lacking!
?
Gas Lamps Electric Lights Halologen High Intensity Lights
Fibre-Optic Lights
?
Trends That Give Rise to Opportunity
• Increases in population• Society cultural make-up – multicultural?• Aging population• Increasing concern about health issues &
leisure activities• Family unit make-up• Learning trends – lifelong need• Changes in electronic communication• The $100 computer is nearing completion
Connecting Ideas and Opportunities
• The toughest part of being an entrepreneur• If the idea comes up first
– Need to evaluate the needs or wants that can be satisfied
• If the opportunity comes first– Find a unique way to satisfy those needs
Today’s Activity
• Identify if it is market-pulled, or product/service driven
• If you have received an idea – find an opportunity (market) that would be beneficial
• If you received an opportunity – think of an idea that could take advantage of the situation
Lay-Z-Boy
Hockey
iPad Mini
Garbage Bags
Flip Flops
Leaf Blower
Slap Chop
Accounting
PVR
Nintendo
Shower Cleaner
Hungry Man
Underground Dog Fence
Loft Bed
Hair Brush
Laptop
Segway
Fashion Shows
Portable Dumpster
Chess at the Mall