Ideas to Enterprise

S. Ravi Kant

CEO , Eyewear

Business

Titan Company Ltd.

“If you have an apple and I have an apple and we

exchange these apples then you and I will still each have

one apple.

But if you have an idea and I have an idea and we

exchange these ideas, then each of us will have two ideas.”

George Bernard Shaw

1. A good idea - commitment and passion

2. Consumer insight - key

3. Make a difference - innovation

4. Dynamic environment: the power to sustain - alliance

Gupta ji from Punjab

• Humble beginning as Trader of Cables & Wires in 1958

• Havells brand name acquired in 1971 from Haveli Ram Gandhi

for Rs. 7 lacs

• Acquiring Sylvania – a bold step. 1.5 times its size and

presence in 50 countries.

• Brands owned: Crabtree, Sylvania, Concord, Luminance and Standard.

1

Today

• Havells is a billion-dollar-plus organization

• 4th largest Lighting Company after Philips, Osram & GE

• Has 94 branches in over 50 countries

• Manufacturing facilities in Haridwar, Baddi, Noida, Sahibabad, Faridabad, Alwar and Neemrana plus seven manufacturing plants located across Europe, Latin America & Africa

2

3

A Start up : StoryKarsanbhai Patel

• A lab technician in New Cotton Mills, Ahmedabad of the Lalbhai gp.

• Started selling Nirma (named after daughter Nirupama) in 1981, door to door on his bicycle post office hrs.

• Core proposition affordable detergent powder,

at Rs.3/- versus Surf at Rs.15/-

• Gradually invested in advertising through catchy jingles.

• In 1985 toppled Surf . Became No.1 in the fabric wash category.

• At peak in the mid 90’s had 38% market share in the detergent category & 20% market share in the soap cakes.

• Rs.2500 cr. Diversified: into Detergents, Washing Soaps, Beauty soaps, Shampoo, Salt & Education employing over 14000 people

4

• In 2000 the big guns hit back beating it at its own game.

• Current market share is 6%.

• Rohit Surfactants: Ghari Detergent (18%), HUL: Wheel (17%) & P&G: Tide 13.5% -the top brands.

• Overall HUL has highest market share by value through Surf, Wheel & Rin.

Doing it on your own

Or………….

Franchising – as an option

Role of exclusive stores

Establish impactful market presence

Expand the market

Display the complete range

Provide authentic product and service

Create an appeal around product

Complete brand experience

Our Strategy

Partner with franchisees to build a strong network

Organised Retailing

Our retail network, comprising of

of over 950 stores

...accounted for Rs 9980 cr of sales

in 2012-13, making us

India’s largest specialty retailer

Premium

Mid-premium

Mass

Watches Jewellery Others

Products

Watches Jewellery Eyewear

Retail

365 stores3,75,000 sq ft

150 stores5,58,000 sq ft

144 stores,80,000 sq ft

235 stores1,60,000 sq ft

48store66,000 sq ft

2 stores6,700 sq ft

Fastrack accessories

31 stores76,500sq ft

Watches Jewellery Eyewear

Eyewear: Titan’s new business

• Titan Eye+ chain of world –class optical stores

• Titan Eye+ is transforming the optical business across the country by providing customers with a world class retail + clinical experienceand the widest and most stylish range in the country

• 230 stores in 80 towns

• Over 150 stores have been franchised

It is yet another industry first from Titan to introduce a franchisee model in this category

The Business Proposition

1. To enter as a retail brand – Chain of Stand Alone Stores- Franchisee model

2. Heath care HOPE format – Management Agent model

Specialty Retailing

‘Browse – Select –

Buy’ format

Eyewear

Consultants

Interactive Technology

Select the frame or sunglass that’s best for you and have fun while shopping with our

One of a kind Style Section!

Zero Error Eye Testing

Investments in state-of-the-art facilities

A technical pact with the reputed Sankara Nethralaya for training

Franchisee : it pays to associate with a brand

• A business model that works

• A responsibly built Franchise System

provides value to its franchisees by teaching them how to

– acquire many………… and retain most customers.

The right idea

The right choice