Creative IndustriesWork Stream for Shaping Portsmouth

First meeting discussion

Shaping Portsmouth aims to support the ambitions and aspirations of Portsmouth City Council - promote to residents and wider audience.

New work stream - Creative IndustriesAction - Design a working strategyHighlighted Priorities:1.Business creation and growth2.Education and Skills3.Inward investment4.City Image

New - Creative Industries

Discussion - who to get involved locally?

Key people - call out for new people?Cheryl Buggy - Shaping & Express FMClaire Sambrook - ChairSimon Terry and Richard Sellwood - Anglepoise UK Ltd Mark Graham/Ben Beach - I Love Dust design studioCarl Leroy-Smith - happy to be involved at times.Southsea & Portsmouth Consortium of Makers - Tom WestArtist My Dog SighsPCC - Stephen Baily - Claire Looney, Planning? Joe McGoldrickJoe Cavalla - SI DigitalLyndsay Edwards

Discussion - who to get involved locally?

City Guests - Bev Lucas, Paul Gonella, Donna Jones, Catherine Harper, Stephen Baily.

Opportunity for BAR? Call for Creative Heroes? The News - meeting with Mark Waldron to discuss features on creative sectors

Initial Working Aims

•Identify the breakdown of the creative industries sector in the city. Data gathered from Creative Census Portsmouth.

• Showcase and raise the profile of creative sector - Island City Stories (BA student creating short films) • Champion individual creatives (creative heroes) help to retain the talent.•Closer links with other sectors that could benefit creatives and enable them to thrive.

Ambition to use this as an opportunity to invite UK influencers. Invited guests from outside city Urban Splash, Future City, Pinewood Studios & Zam Bearing, Design Council, Monocle Magazine, Matthew Hilton, Second Home London - Portsmouth Branch? Hotel chains like Kimpton, Ace, Pig.Tour of unique Portsmouth to included The Block Mills, Cell Block Studios, Hotwalls Studios, I Love Dust, Anglepoise, Strong Island, All About Tea, Southsea Coffee, Southsea Castle, Fraser Range, Fort? the tour will be documented and local packs of products given out at the end. Feedback noted.

Initial priorities to be discussed at first meeting: Need to cut down to 3 or 4.

1. Raise the profile of Portsmouth’s Creative Industries sector.Integrated into other work streams and city plans - more involvement and discussion of how we elevate certain disciplines as case studies. Keywords used - hashtags etc pushing the sector.How can we attract more business creation and growth from the creative sector? need more quality space. Tap into MOD/PCC empty buildings.We have the talent and growth in this sector - needs to be given a voice.

https://www.portsmouth.gov.uk/ext/business/business/creative-industries.aspx

Creative Industries not visible enough on PCC website. Click ‘See more topics’ to have a mention of this.

http://www.providenceri.com/economic-development

http://www.acicommission.org.uk/http://www.brooklynartscouncil.org/

http://www.manchester.gov.uk/

http://www.investinmanchester.com/

some blurred lines between emphasis of the creative sector

When we think of good places to live, some pretty basic questions often come to mind. Is there quality affordable housing? Are there high performing schools? Adequate transportation? Is it safe? Is there access to good jobs and commercial amenities? Are there environmental concerns? Is there adequate open space? Is the quality of public services good? One doing the inquiring will find that these questions are pretty easily answered through real estate guides and documents from agencies like municipal planning departments, departments of housing, chambers of commerce and the like.

Other questions that critically impact our quality of life are more subtle and often answered less easily. Does a community have cultural vitality and character? Is it distinctive, special, or interesting? Is there evidence of a community's capacity to be expressive, tell its own story and control its own narrative? Is there evidence that people are civically engaged and care about their community; that they are proud of it and feel like they belong?

http://www.otis.edu/otis-report-creative-economy

Otis Report on the Creative EconomyDownload full report and watch video

Some urban planners, community developers, artists, policymakers and others concerned with quality of place, diversity and equity are increasingly concerned with these more subtle questions.

Among these players the concept of "creative placemaking" -- the recognition of a community's artistic and cultural assets and the integration of those assets in community planning and revitalization -- is gaining momentum.

In communities where creative placemaking is happening we see evidence of artists and culture bearers playing leadership roles, helping to create the narrative of a community through the modification of the built environment, the creation of song and music that captures the essence of a place and the people in it, the celebration of unique heritage-based traditions and customs and by helping regular residents become more expressive and civically engaged through creative action.

In communities where creative placemaking is happening we also see evidence of artists, cultural bearers and arts and cultural organizations working in concert with community development, social service organizations and other entities working for community improvement. Increasingly, in Los Angeles, there is evidence of concern about how culture critically impacts our quality of life and is crucial to the identity and brand of the city and the region.

To map the cultural assets of a region we ask: What are a community's tangible and intangible cultural assets -- the places, buildings, traditions, customs, cuisines, natural features, businesses, artists, culture-bearers, stories -- that make it unique? Who are there working artists engaged with community issues and community members? Are there recognized culture-bearers -- people who pass on heritage from one generation to the next? We search for the indicators of a community that has the where-with-all to be expressive, to be interesting and compelling, to create and control its own narrative. We look for what I like to call "cultural kitchens" -- places where people come together to be generative and creative, to make culture and hash out who they are and what roles they play in the world. Is there evidence of concurrent preservation and innovation or evidence of the vibrant tensions that preservation and innovation generate? We try to identify a community's independent media -- outlets that allow for and even encourage public discourse.

http://www.kcet.org/arts/artbound/counties/los-angeles/creative-placemaking-creative-economy.html?utm_source=Twitter&utm_medium=Social&utm_campaign=Artbound

Invite Future City to Portsmouth?http://futurecity.co.uk/

Report via Nesta http://www.nesta.org.uk/sites/default/files/1406_capital_of_culture_-_final.pdf

2. Identify and promote key creative sectors - new avenues/opportunities?*More visible sectors - on PCC website

*Creative Census Portsmouth will hopefully help to identify key sectors and also resource needs for city creatives.

Creative Industriesintegrated/represented

Create series of case study videos - NEW Island City Stories (UOP students involved).implement this for 2016/17?http://www.islandcitystories.co.uk/

3. Develop a new identity for Creative Portsmouth Need a much stronger identity that represents the sector. Get buy in from creative sector.Dedicated website - links to creative businesses, directories/features (Strong Island, Team Locals).Brand that goes deep into the community.Logo used by local businesses as part of a membership scheme idea (6). Endorsement.Made locally - student involvement.Develop working group to fundraise and design Creative Portsmouth brand.http://www1.nyc.gov/html/onenyc/index.html

http://placebrandobserver.com/rebranding-barcelona-city-branding-case-study/

https://www.providenceri.com/sites/default/files/file/Arts_Culture_Tourism/e_Reports_Publications/City%20of%20Providence%20Cultural%20Plan.pdf

4. Work with other sectors including planning, heritage to stimulate better use of spaces in the city.Creatives look for the unusual - tell a story.

Already happening with Hotwalls Studios, Cell Block Studios and Treadgold’s in the pipeline.

http://www.urbansplash.co.uk/

http://www.theguardian.com/cities/2015/nov/04/rich-people-reinvention-once-great-naval-city-plymouth

Urban Splash is a British company which regenerates decaying industrial warehouses, mills, Victorian terraced

houses and other buildings. The company has its head office in Castlefield, Manchester, but works across the

United Kingdom.

The company has won 316 awards to date for its work in transforming these scheme, 46 of which have been

awarded by the RIBA, this is the most any developer has received from the institute. It is currently shortlisted

for more awards including three from the Daily TelegraphBritish Homes Awards.

Ocean Studios is a Community Interest Company whose aim is to provide affordable studios for over 100 artists within the Royal William yard, Plymouth. Urban Splash were the developers. Opened over the summer by Sir Nicholas Serota, director of the Tate. £4.2m renovation.

http://placebrandobserver.com/rebranding-barcelona-city-branding-case-study/

https://www.thersa.org/discover/publications-and-articles/rsa-blogs/2015/05/rebranding-the-city--how-eindhoven-uses-heritage-to-shape-the-future/

How can we use our heritage to lure creatives to Portsmouth?

Empty warehouse buildings in the dockyard like Block Mills, The Rope Store - need high quality with attention to detail - Urban Splash, Future City, Second Home visit.Build on our uniqueness and location. Industrial Heritage Tourism. Industrial Heritage is a valuable resource. Instigate dialogue about the socioeconomic values of industrial sites and the use of tourism for the growth of the creative economy.We could also attract Pinewood Studios in the dockyard? film locations - film department need to be involved.TAX breaks like Brooklyn Dockyard and Steiner Studios?http://www.dezeen.com/2015/11/11/council-rejection-artist-studios-peckham-car-park-bold-home-southwark-london/ opportunity to invite Second Home to set up in Portsmouth?

http://secondhome.io/

High quality hotel pitched to a younger design aware audience.

https://www.kimptonhotels.com/ http://www.acehotel.com/

https://www.thepighotel.com/

http://brooklynnavyyard.org/

http://www.steinerstudios.com/

Steiner Studios is a proud supporter of the New York State Film Production Tax Credit Program.

Can Portsmouth offer incentives for the creative industries? tax breaks? rate reductions?

Portsmouth Dockyard Film & TV Studios

A discussion document How can we attract partners and investors to open Portsmouth’s first Film & TV studios in The Royal Naval Dockyard?

Can we work with UK government, Pinewood Studios and The University of Portsmouth to strategically lead on this?A BFI skills academy?

What are the immediate plans for regeneration the dockyard and how can the creative industries play a leading role in this?

What are the government incentives for the film industry in the UK?

How can we make Portsmouth ‘THE’ Film & TV industry capital on the South Coast?

http://www.goprovidence.com/group-tour/

5. Influence key decision makers to buy from local businesses (NYC Local procurement model) - a thriving maker movement born?

http://inhabitat.com/nyc/builtnyc-pilot-program-invites-local-nyc-designers-to-design-a-better-city/https://builtnyc.slideroom.com/#/login/program/25569

http://www.thecreativeindustries.co.uk/media/243587/cic_report_final-hi-res-.pdf

http://citie.org/policies/Customer/

http://citie.org/framework/

https://www.youtube.com/watch?t=1&v=jUWrcxAimvI

Pitching the right message / young creative audience - using skateboarding to view a city

https://vimeo.com/61047462

https://vimeo.com/51333291

Keep hold of the unusual

https://conference.monocle.com/films/

“the conference demonstrated that the transformation of good cities into great ones, and maintaining this success, is less about relying on the influence of grand urban gestures and city-wide masterplans than it is about fostering the smaller, more entrepreneurial ventures that craft a city's personality. Lisbon, a living example of this approach, provided the perfect setting for these discussions.”http://www.archdaily.com/624651/monocle-quality-of-life-conference-2015

“James Street Initiative - Brisbane’s landmark urban renewal quarter. The James Street initiative now represents and promotes more than 140 retailers in a collaborative, organic and unconventional manner and co-ordinates an array of annual cultural events and art programmes.

In our opinion, the most successful new projects around the world, like James Street, understand this relationship between the physical and the social and form strategies to ensure they are adding to and reflecting the city and the people to which is belongs.”http://robertsday.com.au/monocle-quality-of-life-conference-what-is-quality-of-life

http://www.jamesst.com.au/

opportunities for creatives? Northern Quarter?

The high street is changing - mixed use space and curated retail.

Global brands working with local creatives - Nike, Urban Outfitters (galleries in-store). Stores are getting more curated - buy online but different offline offer and experience.

http://thisisstory.com/

Kapok is reaping the benefits of Hong Kong consumers' changing attitudes to luxury, says Castel, a shift that has led people to seek out niche brands.

"I opened Kapok because I was bored with the malls, the bigger brands. I'm not the only one, as a lot of people here think like that," he says. "If you look at the luxury industry, you see the scale of it; it's not real luxury, it's mass market with an expensive price tag. There's nothing exclusive. Real luxury is a luxury of information, of discovery, of only a few people knowing the secret of a particular brand.

People are attracted to brands with stories - consumers want a deeper connection with the brands they wear.

Recent initiatives include a gallery & pop-up store for illustrators, artists and photographers, further stretching what the concept of retail is in Asia.

"We don't bracket ourselves. People call us a shop, but I see us as a platform, a hub," says Tsui, adding almost as an afterthought: "Profit isn't our primary motive."

The rise of multibrand curated retail is a global phenomenon, and the model laid down by the likes of Colette in Paris, Corso Como in Milan and Dover Street Market in London tweaked and adapted to cities all over the world.

http://www.scmp.com/lifestyle/fashion-watches/article/1508343/curated-retail-stores-are-proving-popular-many-face-high

6. Development of membership scheme to gain access to local businesses, studios, heritage buildings and local offers.

Could be linked to new Creative Portsmouth identity local businesses to advertise the scheme - stickers, leaflets etc. Linked to studio membership/business mentoring (Hotwalls Studios, Cell Block Studios) - bring back CIBAS (Creative Industries Business Advice Service)

Also consider Creative Mornings offer?

http://creativemornings.com/

130 Creative Cities

7. Apply for World Design Capital 2019

http://www.worlddesigncapital.com/

http://www.worlddesigncapital.com/wp-content/uploads/Becoming-A-WDC20181.pdf

8. Annual AwardsCategories pulled from Creative Census Portsmouth.A celebration of the creative sector held in a unique venue. Key players, international speakers, printed magazine of winners and exhibition. Dedicated website, voting systemlinked to membership scheme and localbusinesses involvement.

next steps

Agree priorities - strategy and timeline.

Key people involved to help shape and implement the above.

Guests tour (Block Mills, Rope Store, Hotwalls Studios, Fraser Range, Cell Block Studios?, Treadgold’s).

Island City Stories - Creative Industries Focus 2016/17.

Our Creative Portsmouth brand.

Claire Sambrook October 2015