Ideal Wifi Data Offloading Solution

7/31/2019 Ideal Wifi Data Offloading Solution

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The Ideal DataOffloadin Solution

Kelvin LeeSenior General Manager

Green Packet


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Data Traffic Growth Trend

Sources: Cisco, 2008; Informa,2008; Analyst Insight 2008

2Copyright 2008 Green Packet. All rights reserved.

2Private and Confidential

Data Traffic Consumption vs. Data Revenue Growth

Mobile broadband and data usage is growing exponentially as

this becomes a way of life for either work or play In the next 5 years, there will be a 100x growth of aggregate

data compared to 2x the growth of revenue

Operators are increasingly introducing data services

Data traffic consumption is outpacing data revenue


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Impact on MNO

CongestedNetwork

Increased ChurnRate

Data TrafficOutpaces

Revenue Growth

unhappy

frustrated



D

ataTraffic

Revenue

switchoperator


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Expensive back-end infrastructureinvestment

Conflicting network standards

Lengthy partnership negotiation High initial (setup) costs.

InfrastructureUpgrade

(Basestation)

Offload Opportunities

EscalatingCost

Femtocells



ConnectionManagers

Cost

Saving

Automatically identify and connect users to thebest networks available.

Designed to be network, device and OSindependent.

Seamless switch during the offloading process,

giving users uninterrupted connectivityexperience.

Cost-effective solution no infrastructureupgrade and license-driven.

Provide subscribers with single software to

access ALL your networks.


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Offload overly congested 3G network to WiFi Hotspots to optimize

bandwidth and infrastructure investments.

Unified Connection Manager retains telco branding and userexperience; helps user manage both 3G and WiFi access networks& single sign-on to multiple accounts and applications

Seamless handoff between different access networks to ensure

Case Study: PCCW

One solution, multiple benefits:



uninterrupted voice and data sessions

Seamless roaming between 3G and WiFinetwork

Flexibility to prioritize networkconnection to PCCW Public WiFI or

PCCW Enterprise WiFi Network

Integrated with Phonebooks SIM card

(3G Datacard) to retrive contact numberfor SMS usage


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OffloadTraffic

to OPTIMIZE

CostMINIMIZATION

Bandwidth

Costs

Constant challenge of networkcongestion as subscriber base andbandwidth utilization increases

Maximize the use of current

infrastructure Offload overly congested

network e.g. 3G/CDMA toWiFi thus creating a balancein bandwidth utilization.

By utilizing and optimizingcurrent infrastructure, save onhuge investments tobuild/upgrade infrastructure

These savings can be channeledto customers

Single client supports multipleCPE, lower support cost

The Ideal Connection Manager



Bandwidth

Avenue toINCREASERevenue

CustomerRETENTION

REDUCEDChurn

Customer

Revenue

Offer mobile lifestyleapplications/ services tosubscribers

Gain additional revenue on top oftheir access network fees.

For example, end-usercommunication via videoconferencing, file sharing, real-time

messaging and games; all while onthe move.

Retain customers byoffering what matters tothem

One plan on a unifiednetwork

Savings

Attractive mobile lifestyleservices and applications

Ease of use, single client formultiple connection modes


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Connection Manager The Ideal Solution

3G

Conclusion



Simplified and ubiquitous connectivity for better user experience resulting inchurn reduction

Ability to offer differentiated services

Opportunity to Improve ARPU

Freed up data capacity to offer quality mobile services

Substantial cost savings through optimized usage of current infrastructure


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Thank You

Kelvin Lee

Senior General [email protected]

Ideal Wifi Data Offloading Solution

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