1.Idea Treatment: Theme: Organic The theme for this card will be all about Organic food.For my card I will be doing light meals that are simple and easy for everyone to cook.So for example, I will be doing recipes like salads, a organic pasta dish with smokedsalmon served with a cheese sauce, a fruit salad with a organic yogurt and bits ofgrated chocolate and a Jalapeo and cheese swirl bread which is perfect for any quicksummer meal which will all take around 5 minutes preparation time, 15 minutesmaking time and a further 25 minutes cooking time.The colour schemes that will be being used are colours that are commonly known orcategorized as Organic. These colours will be a mixture of greens, By using this colourit will also give the audience an idea of the kind of food that will be being used, it willtell hopefully give the reader the idea that the meals are light and organic beforereading what the recipe is or seeing the image of the dish.The actual background colour of the card will be a medium/light green, and then thefont will be quite a dark. This will represent the food being organic.The font for my card will be a font that looks like it has been hand written, this font iscalled Harbell which will come from the online site called Dafont. This is because Idont want the font to look too fancy as its only for summer so we need somethinglight and bouncy to fit the summer time mood. This will also give people theinterpretation that our meals are friendly.As I said in the second paragraph the colour of the font will be a quite dark green.The images that are going to be on the card will all be high quality photographs, this isbecause low/medium quality photographs wont show professionalism, so because wewant to look professional I will be using high quality ones on my card.The images will also be placed on the back of the card taking up the whole space, butto make sure the audience can see the writing clearly I will make the image faded sothat you can still see the image but so that you can see the text easily.On the back of the card we will also have the logo of the card on the bottom righthand side of the card, this is so that who ever is making the food knows who therecipe is made by.On the left hand side of the page we will also have how to make the recipe, which willagain be done in a handwriting font, and it will also be green so that it ties in with therest of the colours on the card.Just above the recipe will also be a sentence of the things that you will need to makethe dish and the amount the dish serves then above that will be the title of the dish sothat people know what it is they are about to be making.

2. Audience:The audience for this card will be all ages over 20+ this is because young people donttend to eat really healthy stuff and the look of the card will also be quite maturewhich proves the fact that the card isnt for teenagers or young people more.The card will also be for both men and women, this is because it will give us a largeraudience, because there is no specific colours on the card that push it more towardsmen or women this also proves the point that the card is for both men and women.Production Methods: Our cards will all be done through Photoshop, this is because its a simple way tomake the cards and we can do lots of interesting things on it, when we come to makethe cards we will also already know how to use it so this will make it easier for usrather than having to try something new.To make our images we will get them of the internet from something called a stocklibrary, this is because we wont be making the food ourselves. This may take awaysome of our marks but to try and make sure it doesnt we will be using high qualityimages.The effect that we will have on this in particular card will be Varnished, this will be onthe font of the card to give it sheen to make it look different for the audience, it willalso give the card a classy yet simple look.The layout of the card will also be Landscape. 3. Idea Treatment: Theme: Dessert The theme for this card will be all about indulgent, luxurious Ice Cream which can beeaten the next day, the desserts will be easy to make for couples to cook as it issomething you can bond over.The kinds of desserts that could be included are, Raspberry and Strawberry ice creamdrizzled with Bailies, and a Mango and Peach ice Cream drizzled with Brandy.The preparation time for this dessert will be 10 minutes, the making time will be 1hour and the cooking time will be 4 hours.The colour schemes that will be being used are not too dark but dark Red, Purple,Orange and Cream; these colours are all deep and luxurious colours. This will give theaudience the idea that our desserts are all really rich and expensive without looking into things.The image of the dessert will be placed in the middle of the card leaving some roomat the top and bottom of the card for the card will also be portrait.The boarder at the top and the bottom of the page will also be a dark red colour; thiswill give people the idea that the dessert is rich. Or if the recipe card were for theMango and Peach card then the boarder would be a dark/golden orange, then therewould be a thin line of cream to break the boarder up from the picture.The font, which will be on my card, will be a fancy font, which will be in Sans-serif,meaning it will have flicks. The font will be called Impregnable which will come froman online site called Dafont.The title of the dessert will also be on the top boarder of the card, the colour of thefont will be cream, and this is so that it stands out for the audience.The images that will go on my card will again be high quality; this will showprofessionalism to the audience. We will import our images from the Image Stockroom and upload them on to Photoshop so that we can use them on our card.The back of the card will have the title of whichever dessert the card is going downthe right hand side of the page horizontally, but I will make the font faded out a bit sothat the reader isnt distracted from the recipe.How to make the recipe will also be down the left hand side of the card in aparagraph, which wont be too big, then just above how to make the recipe there willbe a couple of lines saying how many the dessert will serve, preparation, time, andcooking time.The logo will also be on the bottom of the page and on the front cover in one of thecorners so that people know whose recipe it is. 4. Audience:The audience for these desserts will be for people over the age of 18 but more somiddle aged adults and over, this is because of the way that the card will be set outand also because of the kinds of dessert contain alcohol.The use of the colours red, purple, orange, and cream also represent middle ages andelderly people because they are calm, yet bold and exquisite colours.The target gender for this desert would be more women, but as the dessert is going tobe for couples the card will be for both men and women.Production Methods: This card will be done through Photoshop, this is because everything that I will needto use will be on there and I will already know how to make it and it will be quickerthan using anything else within the time limit that we have.Our images will he high quality, this is because it will show the audience that we areaiming to create things to a high standard.The effect that we will have on this card will be Die-cut; this means that some of thecard will be cut out to make it look 3D. This effect will be done on the two narrowlines breaking up the boarder and the image of the dessert.